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I’m an aspiring strategist with in-depth planning and client-management experience, delivering multi-channel campaigns, creative strategy, CRM optimization, and customer experience (CX) planning. I’ve led TV/AV production, conducted competitor analyses, and mapped customer journeys for high-profile clients such as Boots Health. I’ve built a strong foundation in strategic brand management, digital marketing, and customer analytics through postgraduate study at Imperial College Business School. I’m passionate about driving customer-centric campaigns across TV/AV, digital, and social channels, and thrive on cross-functional collaboration to deliver on-time, high-quality outputs.…I’m an aspiring strategist with in-depth planning and client-management experience, delivering multi-channel campaigns, creative strategy, CRM optimization, and customer experience (CX) planning. I’ve led TV/AV production, conducted competitor analyses, and mapped customer journeys for high-profile clients such as Boots Health. I’ve built a strong foundation in strategic brand management, digital marketing, and customer analytics through postgraduate study at Imperial College Business School. I’m passionate about driving customer-centric campaigns across TV/AV, digital, and social channels, and thrive on cross-functional collaboration to deliver on-time, high-quality outputs.

Nada Khalil

Marketing Strategist, Brand Strategist, Growth Marketer, +5

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I’m an aspiring strategist with in-depth planning and client-management experience, delivering multi-channel campaigns, creative strategy, CRM optimization, and customer experience (CX) planning. I’ve led TV/AV production, conducted competitor analyses, and mapped customer journeys for high-profile clients such as Boots Health. I’ve built a strong foundation in strategic brand management, digital marketing, and customer analytics through postgraduate study at Imperial College Business School. I’m passionate about driving customer-centric campaigns across TV/AV, digital, and social channels, and thrive on cross-functional collaboration to deliver on-time, high-quality outputs.…I’m an aspiring strategist with in-depth planning and client-management experience, delivering multi-channel campaigns, creative strategy, CRM optimization, and customer experience (CX) planning. I’ve led TV/AV production, conducted competitor analyses, and mapped customer journeys for high-profile clients such as Boots Health. I’ve built a strong foundation in strategic brand management, digital marketing, and customer analytics through postgraduate study at Imperial College Business School. I’m passionate about driving customer-centric campaigns across TV/AV, digital, and social channels, and thrive on cross-functional collaboration to deliver on-time, high-quality outputs.

Available to hire

I’m an aspiring strategist with in-depth planning and client-management experience, delivering multi-channel campaigns, creative strategy, CRM optimization, and customer experience (CX) planning. I’ve led TV/AV production, conducted competitor analyses, and mapped customer journeys for high-profile clients such as Boots Health. I’ve built a strong foundation in strategic brand management, digital marketing, and customer analytics through postgraduate study at Imperial College Business School. I’m passionate about driving customer-centric campaigns across TV/AV, digital, and social channels, and thrive on cross-functional collaboration to deliver on-time, high-quality outputs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

French

Beginner

Spanish; Castilian

Advanced

Work Experience

Account Manager - Strategy & Client Management at Pharma - VML

January 1, 2023 - January 1, 2025

Led Boots' first major behavioral change campaign across TV and AV; activities and deliverables driven in collaboration with production, creative, and strategy teams. Coordinated client conversations to ensure campaigns remained strategically aligned, contributing to award-winning work (Best Use of Audio for Short-Term Response; Best Contextual Strategy). On-set production liaison, ensuring scripts and campaign objectives were delivered to a high standard. Delivered weekly competitor analyses, including messaging and creative reviews, while monitoring media spend to identify optimization opportunities across channels. Partnered with the Strategy Director on a CX initiative to enhance Boots’ online and in-store experiences for 10 pharmacy services through customer journey mapping and stakeholder workshops. Led multi-channel health campaigns (Paid Social, OOH, YouTube, Press, Radio) from ideation to delivery. Supported Boots Christmas CRM strategy, contributing to campaign design, clie

Account Executive - Strategy & Client Management at Pharma - VML

January 1, 2023 - January 1, 2025

Supported campaign planning and execution for Pharma - VML accounts, contributing to CRM initiatives and multi-channel strategy. Facilitated client communications and internal collaboration to ensure timely, on-brand delivery and alignment with strategic objectives. Participated in competitive analyses, messaging reviews, and KPI optimization to drive campaign performance.

Social Media Account Manager at Memac Ogilvy

January 1, 2026 - Present

Led social media strategy and content planning across LinkedIn, TikTok, YouTube, and Meta for clients including Denza, Abu Dhabi Airports, and Space 42. Developed monthly content calendars identifying cultural moments and engagement opportunities; optimized platform-specific performance. Led live social media coverage and on-site shoots for Denza, translating creative ideas into real-time content execution. Produced monthly performance reports analyzing metrics, audience engagement, and channel effectiveness, with insights and recommendations for future optimization. Drove cross-functional collaboration with creative, production, and strategy teams to ensure consistent, brand-aligned outputs across digital channels.

Account Manager - Strategy & Client Management at Pharma-VML

January 1, 2023 - December 31, 2025

Led strategic planning and client management for pharma accounts, delivering multi-channel campaigns across TV/AV, CRM optimization, and customer journey mapping. Drove end-to-end campaign processes, brief development, and performance analyses; built strong client relationships, led cross-functional workshops, and ensured deliverables met KPIs and high-quality standards.

Campaign Manager - Strategy & Client Management at Boots

May 1, 2025 - October 1, 2025

Led Boots’ first major behavioural change campaign across TV/AV and multi-channel health campaigns (Paid Social, OOH, YouTube, Press, and Radio). Coordinated cross-functional teams (production, creative, strategy) and steered client conversations to ensure strategic alignment and timely, high-quality outputs. Managed on-set production and post-production coordination, including script development and creative briefs.

Account Manager - Strategy & Client Management at Pharm - VML

January 1, 2023 - January 1, 2025

Led Boots Health's first major behavioural-change campaign across TV/AV, driving strategic alignment across production, creative and strategy teams. Managed cross-functional collaboration to ensure on-time delivery; conducted weekly competitor analysis and monitored media spend to identify optimization opportunities across channels. Supported CRM strategy and CX initiatives for Boots online and in-store through customer journey mapping and stakeholder workshops.