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I'm a graphic designer with a BFA in Graphic Design from the Rochester Institute of Technology, where I studied branding, packaging, typography, print, and letterpress techniques. I enjoy turning ideas into cohesive visual identities and packaging experiences that communicate clearly and stand out. Throughout my freelance and in-house roles, I’ve collaborated with clients and teams to deliver branding, marketing collateral, event photography, and digital design. I’m fluent in conversational Spanish, detail-oriented, and organized, with a proactive approach to learning new tools and processes.…I'm a graphic designer with a BFA in Graphic Design from the Rochester Institute of Technology, where I studied branding, packaging, typography, print, and letterpress techniques. I enjoy turning ideas into cohesive visual identities and packaging experiences that communicate clearly and stand out. Throughout my freelance and in-house roles, I’ve collaborated with clients and teams to deliver branding, marketing collateral, event photography, and digital design. I’m fluent in conversational Spanish, detail-oriented, and organized, with a proactive approach to learning new tools and processes.

Sam Herman

Graphic Designer, Designer, Brand Designer, +2

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I'm a graphic designer with a BFA in Graphic Design from the Rochester Institute of Technology, where I studied branding, packaging, typography, print, and letterpress techniques. I enjoy turning ideas into cohesive visual identities and packaging experiences that communicate clearly and stand out. Throughout my freelance and in-house roles, I’ve collaborated with clients and teams to deliver branding, marketing collateral, event photography, and digital design. I’m fluent in conversational Spanish, detail-oriented, and organized, with a proactive approach to learning new tools and processes.…I'm a graphic designer with a BFA in Graphic Design from the Rochester Institute of Technology, where I studied branding, packaging, typography, print, and letterpress techniques. I enjoy turning ideas into cohesive visual identities and packaging experiences that communicate clearly and stand out. Throughout my freelance and in-house roles, I’ve collaborated with clients and teams to deliver branding, marketing collateral, event photography, and digital design. I’m fluent in conversational Spanish, detail-oriented, and organized, with a proactive approach to learning new tools and processes.

Available to hire

I’m a graphic designer with a BFA in Graphic Design from the Rochester Institute of Technology, where I studied branding, packaging, typography, print, and letterpress techniques. I enjoy turning ideas into cohesive visual identities and packaging experiences that communicate clearly and stand out.

Throughout my freelance and in-house roles, I’ve collaborated with clients and teams to deliver branding, marketing collateral, event photography, and digital design. I’m fluent in conversational Spanish, detail-oriented, and organized, with a proactive approach to learning new tools and processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Framing Manager & Custom Framer at Michaels Stores

August 1, 2024 - Present

Manager responsible for designing and producing personalized framing orders, overseeing production flow, and maintaining the framing department.

Freelance Graphic Designer at Self Employed

September 1, 2013 - Present

Collaborate with clients to strengthen brand identity and craft visual systems across print and digital media.

Graphic Designer & Administrative Assistant at Empire State Youth Orchestra (ESYO)

March 1, 2020 - June 1, 2022

Created digital and physical advertising, refined and expanded brand guidelines, photographed events; supported donor & alumni relations, and managed member records and front desk responsibilities.

Printing & Marketing Associate at Staples

August 1, 2019 - February 1, 2020

Worked with customers to order and fulfill print requests, assisted with marketing efforts, and created signage and promotional designs for local stores.

Bookseller at Barnes & Noble

January 1, 2019 - August 1, 2019

Assisted customers with finding and ordering books/products, processed transactions, and offered literary recommendations.

Designer (Co-op) at RIT School of Individualized Study

March 1, 2017 - May 1, 2018

Collaborated with department heads to enhance visual identity, improve website functionality, create print materials, and assist students with project presentability.