American based in Singapore with global experience. I am interested in voiceover work.

Isabella Yi - Shin Lung McKenzie

PRO

American based in Singapore with global experience. I am interested in voiceover work.

Available to hire

American based in Singapore with global experience. I am interested in voiceover work.

Language

English
Fluent
Chinese
Fluent

Work Experience

Sales Readiness Lead (JAPAC)
June 1, 2022 - Present
End-to-end owner of JAPAC-driven Sales Readiness programs and initiatives. Designed, developed, and delivered onboarding, SalesTV, sales kickoffs, product releases, and soft skills training. Conceptualized and implemented a quarterly enablement calendar to drive cross-functional coordination between Sales and Enablement. Aligned global and regional Sales Readiness teams; partnered with Sales, SEs, Marketing, Talent Development, HR, and more. Provided leadership updates, stakeholder alignment, and data-driven insights to iterate programs.
Head of Sales Enablement at GrabsAds
July 1, 2020 - June 1, 2022
First Sales Enablement hire; built and scaled a team of three. Conceptualized and executed a sales enablement vision across four core scopes; designed, developed, and delivered onboarding, soft skills training, and programs such as 'Meet Izzy Here'. Established GTM strategies with customer-focused targets, experimentation tactics, and measurable performance. Crafted client communications, product documentation, and sales collateral. Partnered with Product, Engineering, Analytics, and other functions; end-to-end owner of programs with regular leadership updates and stakeholder alignment; bridged business teams with clients for feedback and critical launches; developed and delivered content, resources, and training for external Agency & Reseller partners.
Head of Operations at GrabsAds
June 1, 2019 - July 1, 2020
Fifth regional hire and first Ad Ops Lead; managed a team of five. Developed and implemented processes to ensure smooth workflow with stakeholders. Conceptualized and launched first-in-market ad experiences using unique Grab tools. Improved E2E Finance processes including accruals and revenue recognition. Conducted training of market-ready products from pilot to go-to-market phases.
Regional Operations Manager at GrabsAds
April 1, 2018 - June 1, 2019
Regional owner: Singapore, Thailand, Philippines, Malaysia. Developed and actively managed sales pipeline; provided regular reporting of pipeline and performance. First regional lead for Pixels; created regional sales decks, conducted market research to identify selling opportunities, evaluated customer needs, and integrated solutions with Executive, BD, and Ad Ops Teams. Frequent travel throughout SEA region.
Account Executive at Netmining
January 1, 2015 - January 1, 2017
Territory Owner: Carat, OMD, Maxus, RPA + all major West Coast Retail/Entertainment. Sold Netmining’s programmatic offering and grew LA market share. Built and maintained client relationships through in-person meetings, entertaining, and earning partner trust. Subject matter expert on programmatic display media offerings to develop and manage prospect lists and sell web and mobile solutions to brands and agencies. Recognized as top performer in West Coast with 250% to goal in Q2 2016.
Account Executive at Future Ads
January 1, 2014 - January 1, 2015
Subject matter expert on Future Ads programmatic display media offerings: manage a prospect list while selling web and mobile solutions to brands and agencies. Develop custom-tailored sales and marketing materials to generate leads, delivering demos and presentations. Conduct prospecting, cold calling, and negotiate media agency partnerships with a consultative approach to drive subscriptions.
Account Executive at ZAM
January 1, 2013 - January 1, 2014
Conceptualize and execute national & international advertising campaigns leveraging ZAM’s editorial channels and user base while hitting clients’ CPM goals. Independently manage client follow-up, RFP responses, budget negotiation, and campaign launches.
Account Executive
January 1, 2012 - January 1, 2013
Responsible for selling online advertising solutions to SMBs, owning the prospect-to-close sales cycle and assisting in creating search advertising content.

Education

Bachelor's Degree in Political Science at San Diego State University
January 11, 2030 - January 1, 2009

Qualifications

Rocket Academy Coding Basics
January 11, 2030 - June 21, 2026
Google Data Analytics (Coursera) – Course 1-7
January 11, 2030 - June 21, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Travel & Hospitality