Hi, I’m Farwa Syed, a Senior Product Designer with 7+ years of delivering scalable web and mobile solutions across FinTech, GovTech, SaaS, and enterprise platforms. I specialise in design systems, accessibility (WCAG 2.0), and user research, and I’m passionate about turning complex business needs into intuitive, measurable digital experiences. I excel at leading cross-functional teams in Agile environments and translating data-driven insights into products that drive usability and engagement. I’m seeking design leadership opportunities in Ireland where I can contribute strategy, mentoring, and innovation to forward-thinking teams. I thrive on collaborative problem solving, stakeholder workshops, and hands-on execution from discovery through to developer handoff, always with a focus on delivering value for users and business outcomes.

Farwa Syed

Hi, I’m Farwa Syed, a Senior Product Designer with 7+ years of delivering scalable web and mobile solutions across FinTech, GovTech, SaaS, and enterprise platforms. I specialise in design systems, accessibility (WCAG 2.0), and user research, and I’m passionate about turning complex business needs into intuitive, measurable digital experiences. I excel at leading cross-functional teams in Agile environments and translating data-driven insights into products that drive usability and engagement. I’m seeking design leadership opportunities in Ireland where I can contribute strategy, mentoring, and innovation to forward-thinking teams. I thrive on collaborative problem solving, stakeholder workshops, and hands-on execution from discovery through to developer handoff, always with a focus on delivering value for users and business outcomes.

Available to hire

Hi, I’m Farwa Syed, a Senior Product Designer with 7+ years of delivering scalable web and mobile solutions across FinTech, GovTech, SaaS, and enterprise platforms. I specialise in design systems, accessibility (WCAG 2.0), and user research, and I’m passionate about turning complex business needs into intuitive, measurable digital experiences. I excel at leading cross-functional teams in Agile environments and translating data-driven insights into products that drive usability and engagement.

I’m seeking design leadership opportunities in Ireland where I can contribute strategy, mentoring, and innovation to forward-thinking teams. I thrive on collaborative problem solving, stakeholder workshops, and hands-on execution from discovery through to developer handoff, always with a focus on delivering value for users and business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Lead UI/UX Designer & Front-End Developer at GCG Enterprise Solutions (Ghobash Group)
December 1, 2024 - Present
Lead UX design across 15+ public-sector services, reducing delivery time by 23%. Build and maintain accessible design systems (WCAG) using reusable components. Deliver AI-supported workflow improvements, increasing user satisfaction by 9.9. Collaborated with engineering teams to implement designs using React and Storybook. Conduct usability testing and analyse performance using GA4 and Hotjar. Reduce design iteration time by 40% through structured review cycles. Present design solutions and product direction to senior stakeholders.
Senior UI/UX Designer & Full Stack Developer at NAFFCO FZCO LLC
January 1, 2024 - December 31, 2024
Redesigned enterprise CRM platform, improving usability and system performance. Conducted research across 23 departments, simplifying workflows. Designed dashboards to support finance and operational decisions. Built responsive interfaces using HTML, CSS, JavaScript, and ASP.NET. Improved onboarding outcomes through testing and UX updates.
Lead UI/UX Designer at BaseCamp Data Solutions (ReBiz)
December 1, 2018 - November 30, 2023
Directed UX design for global SaaS platform, increasing engagement by 19% and achieving 88% usability score. Developed B2B eScheduler web app, driving 89% increase in user retention. Managed design-to-development handoff for mobile applications using React Native and Tailwind CSS. Conducted executive-level usability testing and implemented platform-wide UX improvements. Mentored 5 junior designers and improved team efficiency through structured design reviews.

Education

Bachelor of Science in Computer Science at Karachi Institute of Economics and Technology
January 1, 2014 - January 1, 2019
Google Professional UI/UX Certificate at Google
January 1, 2022 - January 1, 2022
Web Designing Certificate at IBA University Karachi
January 1, 2017 - January 1, 2017

Qualifications

Google Professional UI/UX Certificate
January 1, 2022 - January 1, 2022
Web Designing Certificate
January 1, 2017 - January 1, 2017

Industry Experience

Software & Internet, Government, Financial Services, Professional Services, Other