Growth Marketing Intern at Growzzle

Identified three key customer segments via market research and developed targeted content strategies to improve customer acquisition. Evaluated current content strategy and engagement patterns to uncover growth opportunities. Built and executed a three-month content strategy, testing messaging and formats to optimize audience engagement across digital channels.

Marketing Specialist at IDEA TREE Company (French Beauty and Skin Care / FMCG)

Created static graphics and short-form video content for social campaigns, identifying creative trends that increased brand reach. Monitored Meta paid campaigns and analyzed metrics to optimize targeting, creative direction, and audience engagement. Managed content creator collaborations for product launches, coordinating briefs, asset delivery, and campaign performance tracking. Conducted competitor analysis across 7 beauty brands and planned omni-channel promotional campaigns contributing to sales.

Marketing Intern at TTFB Company (Global Restaurant Chains)

Developed holiday set menus and negotiated joint marketing strategies with department stores. Conducted comprehensive competitor analysis across 19 brands and refined advertising copy.

Operations Summer Intern at Costa Crociere S.p.A. (Italian Cruise Line) – Taiwan, Japan, Korea

Implemented marketing strategies for beverage packages, generating US$70,000 in sales within four weeks. Enhanced passenger satisfaction by resolving customer complaints and acting as a liaison between crew and passengers to ensure effective communication.

Team Member at Accommodation Management Team

Produced 10 videos for university opening ceremonies, achieving thousands of views and >90% positive feedback. Organized New Year’s Eve and Mother’s Day social events, leading a seven-member team to deliver memorable experiences for residents.

Growth Marketing Intern at Growzle (Growth Startup)

Identified three key customer segments through market research; developed targeted content strategies to improve customer acquisition opportunities; evaluated the company’s existing content strategy by analyzing audience behaviour and engagement patterns to identify growth opportunities; developed and executed a three-month content strategy, testing different messaging approaches and content formats to improve audience engagement.

Marketing Intern at IDEA TREE Company (French Beauty and Skin Care / FMCG)

Created static graphics and short-form video content for social campaigns, identifying creative trends that increased brand reach by 67%; monitored Meta paid campaigns and analyzed performance metrics to optimize targeting, creative direction, and audience engagement; managed content creator collaborations for product launches, coordinating briefs, asset delivery, and campaign performance tracking; conducted a competitive analysis across seven beauty brands evaluating trends; planned and executed omnichannel promotional campaigns tracking performance across digital and retail channels contributing to NT$400,000 in sales; analyzed customer feedback and CRM insights to support campaign optimization; collaborated with retail partners including Costco and Coupang to execute integrated campaigns and align digital activities with offline sales.

Operations Summer Intern at Costa Crociere S.p.A. (Italian Cruise Line)

Implemented marketing strategies for beverage packages, generating US$70,000 in sales within four weeks; resolved customer complaints and coordinated effective communication between crew and passengers to ensure smooth operations and high satisfaction.