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Hi, I’m Joanna Azad, a Creative Strategist, Content Producer and Brand Marketer based in Dublin, Ireland. I’ve spent 3+ years driving brand growth across 35+ accounts in fashion, beauty, luxury, food & beverage and lifestyle sectors. I excel at developing content strategies, leading creative campaigns, and producing high-performing digital content that grows audiences, engagement, and visibility. I thrive on team leadership, influencer collaborations, and social-first marketing. I’m currently pursuing an MSc in Marketing at Trinity College Dublin. My MSc focuses on Digital Marketing, Brand Management, Consumer Behaviour, Data Analytics, E-commerce and Design Consultancy, and my dissertation explores How Food Imagery Shapes Sensory & Emotional Appeal in Non-Food Brand Communication. I bring hands-on production strengths to strategic leadership, with experience in shoot direction, influencer partnerships, and end-to-end content delivery across social and digital channels. I’m passionate about blending data-driven insights with creative storytelling to elevate brand visibility and audience connection.…Hi, I’m Joanna Azad, a Creative Strategist, Content Producer and Brand Marketer based in Dublin, Ireland. I’ve spent 3+ years driving brand growth across 35+ accounts in fashion, beauty, luxury, food & beverage and lifestyle sectors. I excel at developing content strategies, leading creative campaigns, and producing high-performing digital content that grows audiences, engagement, and visibility. I thrive on team leadership, influencer collaborations, and social-first marketing. I’m currently pursuing an MSc in Marketing at Trinity College Dublin. My MSc focuses on Digital Marketing, Brand Management, Consumer Behaviour, Data Analytics, E-commerce and Design Consultancy, and my dissertation explores How Food Imagery Shapes Sensory & Emotional Appeal in Non-Food Brand Communication. I bring hands-on production strengths to strategic leadership, with experience in shoot direction, influencer partnerships, and end-to-end content delivery across social and digital channels. I’m passionate about blending data-driven insights with creative storytelling to elevate brand visibility and audience connection.

Joanna Azad

Content Producer, Creative Director, Content Strategist, +3

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Hi, I’m Joanna Azad, a Creative Strategist, Content Producer and Brand Marketer based in Dublin, Ireland. I’ve spent 3+ years driving brand growth across 35+ accounts in fashion, beauty, luxury, food & beverage and lifestyle sectors. I excel at developing content strategies, leading creative campaigns, and producing high-performing digital content that grows audiences, engagement, and visibility. I thrive on team leadership, influencer collaborations, and social-first marketing. I’m currently pursuing an MSc in Marketing at Trinity College Dublin. My MSc focuses on Digital Marketing, Brand Management, Consumer Behaviour, Data Analytics, E-commerce and Design Consultancy, and my dissertation explores How Food Imagery Shapes Sensory & Emotional Appeal in Non-Food Brand Communication. I bring hands-on production strengths to strategic leadership, with experience in shoot direction, influencer partnerships, and end-to-end content delivery across social and digital channels. I’m passionate about blending data-driven insights with creative storytelling to elevate brand visibility and audience connection.…Hi, I’m Joanna Azad, a Creative Strategist, Content Producer and Brand Marketer based in Dublin, Ireland. I’ve spent 3+ years driving brand growth across 35+ accounts in fashion, beauty, luxury, food & beverage and lifestyle sectors. I excel at developing content strategies, leading creative campaigns, and producing high-performing digital content that grows audiences, engagement, and visibility. I thrive on team leadership, influencer collaborations, and social-first marketing. I’m currently pursuing an MSc in Marketing at Trinity College Dublin. My MSc focuses on Digital Marketing, Brand Management, Consumer Behaviour, Data Analytics, E-commerce and Design Consultancy, and my dissertation explores How Food Imagery Shapes Sensory & Emotional Appeal in Non-Food Brand Communication. I bring hands-on production strengths to strategic leadership, with experience in shoot direction, influencer partnerships, and end-to-end content delivery across social and digital channels. I’m passionate about blending data-driven insights with creative storytelling to elevate brand visibility and audience connection.

Available to hire

Hi, I’m Joanna Azad, a Creative Strategist, Content Producer and Brand Marketer based in Dublin, Ireland. I’ve spent 3+ years driving brand growth across 35+ accounts in fashion, beauty, luxury, food & beverage and lifestyle sectors. I excel at developing content strategies, leading creative campaigns, and producing high-performing digital content that grows audiences, engagement, and visibility. I thrive on team leadership, influencer collaborations, and social-first marketing. I’m currently pursuing an MSc in Marketing at Trinity College Dublin. My MSc focuses on Digital Marketing, Brand Management, Consumer Behaviour, Data Analytics, E-commerce and Design Consultancy, and my dissertation explores How Food Imagery Shapes Sensory & Emotional Appeal in Non-Food Brand Communication.

I bring hands-on production strengths to strategic leadership, with experience in shoot direction, influencer partnerships, and end-to-end content delivery across social and digital channels. I’m passionate about blending data-driven insights with creative storytelling to elevate brand visibility and audience connection.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Creative Director & Content Producer at Freelance

April 1, 2023 - Present

Led content strategy, campaign ideation and creative direction for brands including Modern Bazaar, Suhi & Sego, Tribe Kombucha, and Luar Beauty; developed content aligned with brand positioning and audience objectives. Managed end-to-end content creation, from concept development and shoot direction to video editing and final delivery across social and digital platforms. Produced creator-led and branded content tailored to different audiences, platforms and visual identities.

Head of Visual and Content Strategy at Social Shout

June 1, 2024 - July 31, 2025

Led a team of 10 creatives, overseeing all content delivery for 25+ brand accounts across fashion, beauty, food & beverage, and lifestyle sectors. Directed and produced model- and product-focused shoots; managed influencer collaborations for brands including Lakmé, Dove, Tory Burch, and Chanel. On-site content creator at Lakmé Fashion Week 2022 and 2023; ideated, directing and shooting live content. Created and managed social-first campaigns, newsletters, LinkedIn content, and brand communications to strengthen audience engagement and brand visibility.

Lead Content Strategist at Social Shout

November 1, 2023 - June 30, 2024

Grew Studio Project brand from ~10K to 40K followers (300% growth) and achieved 100%+ engagement rate improvement through data-led content strategy. Executed Mother's Day campaign for fashion brand 1101 generating 100K – 200K combined views and significant follower growth. Managed international account Seebora Australia, adapting creative strategy for a global audience; drove strong product order volumes through high-performing content.

Content Strategist (Part-Time) → Marketing Intern at Social Shout

September 1, 2021 - November 30, 2023

Progressed from Marketing Intern to Content Strategist while completing undergraduate studies. Supported content planning, campaign execution, influencer collaborations, and performance analysis across multiple brand accounts.