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I'm Johanna Stull, a designer with over 18 years of experience crafting styles for domestic and international fashion brands. I blend business acumen with a keen eye for style, and I have spent the last 15 years building brands and overseeing social media.\n\nI thrive on turning concepts into market-ready products, leading cross-functional teams from design to production, and creating cohesive digital marketing strategies to grow brand awareness and sales.…I'm Johanna Stull, a designer with over 18 years of experience crafting styles for domestic and international fashion brands. I blend business acumen with a keen eye for style, and I have spent the last 15 years building brands and overseeing social media.\n\nI thrive on turning concepts into market-ready products, leading cross-functional teams from design to production, and creating cohesive digital marketing strategies to grow brand awareness and sales.

Johanna Stull

Designer, Brand Designer, Graphic Designer, +2

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I'm Johanna Stull, a designer with over 18 years of experience crafting styles for domestic and international fashion brands. I blend business acumen with a keen eye for style, and I have spent the last 15 years building brands and overseeing social media.\n\nI thrive on turning concepts into market-ready products, leading cross-functional teams from design to production, and creating cohesive digital marketing strategies to grow brand awareness and sales.…I'm Johanna Stull, a designer with over 18 years of experience crafting styles for domestic and international fashion brands. I blend business acumen with a keen eye for style, and I have spent the last 15 years building brands and overseeing social media.\n\nI thrive on turning concepts into market-ready products, leading cross-functional teams from design to production, and creating cohesive digital marketing strategies to grow brand awareness and sales.

Available to hire

I’m Johanna Stull, a designer with over 18 years of experience crafting styles for domestic and international fashion brands. I blend business acumen with a keen eye for style, and I have spent the last 15 years building brands and overseeing social media.\n\nI thrive on turning concepts into market-ready products, leading cross-functional teams from design to production, and creating cohesive digital marketing strategies to grow brand awareness and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Technical Designer at Weasel Wear

May 1, 2025 - Present

Facilitate execution of seasonal collections; create technical flats and tech packs for overseas factories; select and source fabrics and trim as needed; fit garments and relay all changes to factory; approve and edit grading for styles.

Co-Owner & Lead Designer at Wax Poetic Clothing

May 1, 2014 - Present

Design capsule collections of vintage-inspired dresses, separates, and bespoke prints; built business from the ground up (website, social media content, print and digital promotional materials); create flats and tech packs, conduct fittings, approve samples and follow through to production; create and implement digital marketing/advertising strategies (Meta, Google Ads) and email campaigns/flows (Klaviyo); travel to LA to source fabrics and attend industry events; run social media; collaborate with influencers; scout locations for photoshoots and build spaces inside pop-up shops; style and direct all shoots.

Head Apparel Designer at Sourpuss Clothing

July 1, 2012 - September 1, 2023

Oversee cut-and-sew design from concept to delivery, including sourcing fabrics, trim, finishes; create tech packs; adjust and approve graded specs; approve lab dips/strike-offs; design 100–140 looks per season; expand brand with new silhouettes; produce social content; manage backstage FB group; style and direct shoots; QC on bulk production; model fittings; attend WWDMAGIC and POOL trade shows; write product copy for the website.

Production Artist/Developer & Historical Researcher at Mitchell and Ness Nostalgia Co.

September 1, 2008 - July 1, 2012

Researched game-worn jerseys and apparel; generated artwork and tech packs based on research; designed jackets for Boyz II Men; traveled domestically for QC and to build manufacturer relationships; ensured accuracy and authenticity in each garment.

Assistant Designer at Destination Maternity

September 1, 2007 - July 1, 2008

Designed dresses, graphic/print tees, pants, sleepwear, intimates, and swimsuits; approved strike-offs, lab dips, and bulk; assisted in fittings; promoted from intern to assistant designer within six months; constructed technical packages and illustrations for Web PDM.

Data Transcriber/Analyst at Comsort, Inc

July 1, 2002 - June 1, 2003

Cross-referenced doctor’s name and specialties on submitted paperwork; used web resources to populate fields; ensured MD information accuracy; filled in missing data as necessary.