Available to hire
I am a result-oriented and data-driven digital marketer with 3 years of experience in SEO, social media, and project management. I love turning raw data into actionable insights that drive measurable results for clients and stakeholders.
I excel at developing scalable content strategies, optimizing websites, and driving lead generation using tools like Looker Studio, Google Analytics 4, Google Search Console, Ahrefs, SEO Monitor, and SISTRIX. I’m passionate about continuous learning and delivering clear, impact-focused reports to teams and clients.
Experience Level
Expert
Intermediate
Language
English
Advanced
Chinese
Intermediate
Work Experience
SEO Executive at One Mount Real Estate
April 1, 2024 - June 30, 2026Collaborated with internal departments to introduce a new handbook for high-profile prospects and develop highly effective digital campaign assets to support digital channels. Advised the creation and optimization of a new service landing page, resulting in a 25% increase in lead generation. Launched the online handbook about real estate and investments with a 90% user satisfaction rate.
Digital Marketer at Impression Digital Ltd.
October 1, 2023 - February 29, 2024Developed a data-driven content strategy using cluster topics and keyword gap analysis to secure top 10 positions for 20+ high-volume queries. Created monthly reports translating raw data into actionable insights for clients and stakeholders using Looker Studio, Google Analytics 4, Google Search Console, and third‑party tools (Ahrefs, SEO Monitor, SISTRIX, Otter.ai) to track SERP volatility and market share. Led scalable content optimization and internal linking strategy for an international geotechnical company, resulting in +5k keywords ranked #1. Secured a retainer valued at £92K for the upcoming fiscal year. Non-branded clicks for a global beauty brand increased by 193%, with average rank improved by 9 positions after 1 year.
Social Media Marketing Collaborator at SPARK STEM Festival
June 1, 2023 - July 31, 2023Led a 2-month social media campaign, from developing content and designing media to tracking key digital metrics using Meta Business. Achievements included a 400-follower organic increase and 400% impressions on Instagram in 1 month, plus a 50% increase in LinkedIn impressions.
Content Creator & Social Media Collaborator at Waldeck
September 1, 2022 - December 31, 2022Formulated a comprehensive 6-month marketing plan and visually compelling presentation slides and reports for a real project assigned by Waldeck, a leading consultancy in construction asset management. Conducted market research, competitive analysis and marketing trends to produce actionable insights and recommendations.
Digital Marketer, Copywriter & PR at Fresh Eye Marketing Ltd.
December 1, 2021 - January 1, 2023Advised two email campaigns from databases supporting content creation and design for deployment using CRM tools. Implemented SEO best practices and advised website UX/UI optimization. Conducted A/B testing to determine effective title and content. Proposed development of a LinkedIn account with strategy and media planning. Achievements included a 20% increase in website conversions from email campaigns and a 50% surge in LinkedIn post interactions.
Education
MSc Digital Marketing at University of Lincoln
January 1, 2023 - January 1, 2024BSc International Business Management at British University Vietnam
January 1, 2019 - January 1, 2022Qualifications
Global Leaders Scholarship
January 11, 2030 - June 21, 2026Industry Experience
Media & Entertainment, Real Estate & Construction, Software & Internet, Education, Professional Services
Experience Level
Expert
Intermediate
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