Hi, I’m Caroline, a multidisciplinary graphic designer and art director focused on brand identity, digital design and visual storytelling. I help brands build clear, elegant and consistent visual worlds, from logos and brand systems to websites, campaigns, newsletters, packaging visuals and social content. My work combines strategic thinking with a strong eye for detail, creating designs that feel refined, purposeful and easy to connect with. With experience across beauty, wellness, fashion, food packaging and e-commerce, I enjoy working with brands that want to grow with intention and create a stronger emotional connection with their audience.

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Hi, I’m Caroline, a multidisciplinary graphic designer and art director focused on brand identity, digital design and visual storytelling. I help brands build clear, elegant and consistent visual worlds, from logos and brand systems to websites, campaigns, newsletters, packaging visuals and social content. My work combines strategic thinking with a strong eye for detail, creating designs that feel refined, purposeful and easy to connect with. With experience across beauty, wellness, fashion, food packaging and e-commerce, I enjoy working with brands that want to grow with intention and create a stronger emotional connection with their audience.

Available to hire

Hi, I’m Caroline, a multidisciplinary graphic designer and art director focused on brand identity, digital design and visual storytelling.

I help brands build clear, elegant and consistent visual worlds, from logos and brand systems to websites, campaigns, newsletters, packaging visuals and social content. My work combines strategic thinking with a strong eye for detail, creating designs that feel refined, purposeful and easy to connect with.

With experience across beauty, wellness, fashion, food packaging and e-commerce, I enjoy working with brands that want to grow with intention and create a stronger emotional connection with their audience.

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Language

English
Fluent
Portuguese
Advanced
Spanish; Castilian
Advanced
French
Intermediate

Work Experience

Creative Manager
January 1, 2024 - Present
Led cross-channel product launches; developed 360-degree launch strategies across print, digital, CRM, and physical touchpoints for B2B and B2C audiences; managed a creative team and content development across brand channels.
Creative Director
January 1, 2022 - January 1, 2024
Led creative direction across a multi-brand packaging group; defined visual narratives; ensured alignment with brand identity and business objectives; oversaw campaigns, websites, packaging, events, and communications systems.

Education

Master in Fashion Communication at University of Minho
January 1, 2022 - January 1, 2024
Bachelor Degree in Graphic Design at University of Minho
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Consumer Goods