I am a Social Media Strategist, Content Creator, and Video Editor with experience building and growing the digital presence of 5+ brands through content-driven strategies and performance marketing. I specialize in end-to-end social media campaigns and translating business goals into engaging digital experiences across Meta platforms. I’ve achieved 1.5M+ organic reach through strategic content planning while building a personal platform that reached 700K+. I’ve led audience targeting, paid advertising, and creative testing, and I’ve also led and grown multiple student societies and communities.

Abdul Wahaab

I am a Social Media Strategist, Content Creator, and Video Editor with experience building and growing the digital presence of 5+ brands through content-driven strategies and performance marketing. I specialize in end-to-end social media campaigns and translating business goals into engaging digital experiences across Meta platforms. I’ve achieved 1.5M+ organic reach through strategic content planning while building a personal platform that reached 700K+. I’ve led audience targeting, paid advertising, and creative testing, and I’ve also led and grown multiple student societies and communities.

Available to hire

I am a Social Media Strategist, Content Creator, and Video Editor with experience building and growing the digital presence of 5+ brands through content-driven strategies and performance marketing. I specialize in end-to-end social media campaigns and translating business goals into engaging digital experiences across Meta platforms. I’ve achieved 1.5M+ organic reach through strategic content planning while building a personal platform that reached 700K+. I’ve led audience targeting, paid advertising, and creative testing, and I’ve also led and grown multiple student societies and communities.

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Work Experience

Shipping Clerk at Sobeys Warehouse
March 1, 2026 - May 1, 2026
Supported warehouse operations as a shipping clerk; coordinated logistics, documentation, and inventory flow to ensure timely delivery and accuracy.
Social Media Manager | Video Editor | Content Creator at Call It Studio Pvt Ltd
July 1, 2025 - December 1, 2025
Contributed to building and strengthening the company's digital presence through content creation, visual branding, and management of multiple client accounts. Produced and edited engaging video content, including reels, promotional videos, and social media creatives tailored to different industries and audiences. Managed end-to-end content planning, scheduling, and publishing, ensuring consistent brand messaging across digital platforms.
Media Head | Content Creator | Video Editor at GOONJ
June 1, 2025 - December 1, 2025
Led social media coverage for the 3-day festival, including performing artists, competitions, and event highlights; grew reach from 0 to 2.9 million. Served as liaison for digital campaigns, coordinating pre-event media, ads, and content rollouts. Directed creatives and production teams for reels, delivering high-quality content with strong engagement.
Volunteer Photographer and Content Creator at Multiple Events & Concerts
May 1, 2025 - November 1, 2025
Volunteered as photographer and content creator for various events and concerts, capturing high-quality imagery and social media-ready content to support campaigns.
Content Creator | Social Media Manager at Humanity Alliance Organization
January 1, 2025 - January 1, 2026
Created and managed engaging digital content for the NGO’s social media platforms to support awareness campaigns and community outreach initiatives. Developed visual storytelling strategies that increased audience engagement by 60%, strengthening the organization’s online presence and mission impact.
Photographer at GCU Dramatics Club
October 1, 2024 - May 1, 2025
Captured performances and events, produced content for promotions and social media.
Videographer & Video Editor at Photography Club
October 1, 2024 - May 1, 2025
Shot and edited videos for club activities, producing engaging content for social media and events.
Content Creation Coordinator at SSEA GCU Student Branch
October 1, 2024 - May 1, 2025
Coordinated content creation workflows for student branch initiatives, ensuring timely delivery and cohesive messaging.
Social Media Manager & Video Editor at IEEE GCU Student Branch
October 1, 2024 - May 1, 2025
Managed social media channels and produced/edit video content for reels and promotional materials; maintained brand consistency across platforms.
Social Media Strategist at Sparky Studios
June 1, 2024 - Present
Managed 20+ social media accounts, translating brand goals into measurable content milestones. Led content planning and creator coordination, reducing turnaround time by implementing structured workflows. Monitored performance metrics and engagement outcomes, identifying opportunities for retention and upsell.

Education

High School, Computer Science at Government College University (GCU) Lahore, Pakistan
January 11, 2030 - June 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment