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I'm a performance-driven digital marketing specialist with 7+ years in ecommerce, focusing on email marketing, lifecycle campaigns, and revenue-driven strategies. I have a proven track record of delivering results and optimizing campaigns to maximize conversion and retention. I've worked across Klaviyo, Shopify, paid media, and full-funnel marketing, with international experience in Dubai and India. Now based in New Zealand, I'm eager to contribute to growth-focused teams and drive measurable business impact.…I'm a performance-driven digital marketing specialist with 7+ years in ecommerce, focusing on email marketing, lifecycle campaigns, and revenue-driven strategies. I have a proven track record of delivering results and optimizing campaigns to maximize conversion and retention. I've worked across Klaviyo, Shopify, paid media, and full-funnel marketing, with international experience in Dubai and India. Now based in New Zealand, I'm eager to contribute to growth-focused teams and drive measurable business impact.

KRITIKA SAINI

Performance Marketer, Marketing Strategist, Digital Marketer, +2

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I'm a performance-driven digital marketing specialist with 7+ years in ecommerce, focusing on email marketing, lifecycle campaigns, and revenue-driven strategies. I have a proven track record of delivering results and optimizing campaigns to maximize conversion and retention. I've worked across Klaviyo, Shopify, paid media, and full-funnel marketing, with international experience in Dubai and India. Now based in New Zealand, I'm eager to contribute to growth-focused teams and drive measurable business impact.…I'm a performance-driven digital marketing specialist with 7+ years in ecommerce, focusing on email marketing, lifecycle campaigns, and revenue-driven strategies. I have a proven track record of delivering results and optimizing campaigns to maximize conversion and retention. I've worked across Klaviyo, Shopify, paid media, and full-funnel marketing, with international experience in Dubai and India. Now based in New Zealand, I'm eager to contribute to growth-focused teams and drive measurable business impact.

Available to hire

I’m a performance-driven digital marketing specialist with 7+ years in ecommerce, focusing on email marketing, lifecycle campaigns, and revenue-driven strategies. I have a proven track record of delivering results and optimizing campaigns to maximize conversion and retention.
I’ve worked across Klaviyo, Shopify, paid media, and full-funnel marketing, with international experience in Dubai and India. Now based in New Zealand, I’m eager to contribute to growth-focused teams and drive measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Regrowz Ltd

March 1, 2024 - April 1, 2026

Generated £15,315+ revenue through email campaigns across 2.4M+ sends; Achieved 28%+ open rates and 11.5% conversion rate through optimisation; Built lifecycle flows with 62% open rate, 12.6% CTR, and 32% conversion rate; Executed Shopify campaigns aligned with promotions; Supported paid ad creatives for Meta and Google; Aligned email and social campaigns for improved performance.

Assistant Marketing Manager at Regrowz Ltd

September 1, 2021 - February 1, 2024

Led influencer and affiliate strategies; Managed partnerships including Shopify Collabs; Executed campaigns to improve engagement and acquisition; Analysed and optimised campaign performance.

Social Media and Marketing Executive at Regrowz Ltd

March 1, 2020 - August 1, 2021

Managed social media platforms; Created and scheduled content; Improved engagement; Supported campaigns.

Marketing Executive at Joseph Group

January 1, 2018 - February 1, 2020

Dubai, UAE: Managed website and social channels; Analysed performance; Created marketing content.

Social Media Executive at Frankfinn Entertainment

February 1, 2017 - September 1, 2017

India: Created social media content; Improved engagement; Used trend tools for optimisation.