Hello, I’m Oluwasanya Oloruntoba Paul, a results-driven E‑Commerce Web Designer with 5 years of experience crafting high-converting DTC storefronts, landing pages, and funnel assets that boost revenue. I combine a deep understanding of consumer psychology with a strong mastery of visual hierarchy to turn traffic into purchases and measurable ROI. My work spans Shopify store design for international clients, mobile-first journeys, and conversion-focused PDPs that move users from awareness to checkout.\n\nI’m proficient in Figma and AI-powered tools like Midjourney and Adobe Firefly, using them to generate premium imagery and assets quickly while maintaining design systems and brand consistency. I thrive in async, feedback-driven remote environments, translating marketing insights into fast, developer-ready files and scalable design systems that support growth.

Oluwasanya Oloruntoba Paul

Hello, I’m Oluwasanya Oloruntoba Paul, a results-driven E‑Commerce Web Designer with 5 years of experience crafting high-converting DTC storefronts, landing pages, and funnel assets that boost revenue. I combine a deep understanding of consumer psychology with a strong mastery of visual hierarchy to turn traffic into purchases and measurable ROI. My work spans Shopify store design for international clients, mobile-first journeys, and conversion-focused PDPs that move users from awareness to checkout.\n\nI’m proficient in Figma and AI-powered tools like Midjourney and Adobe Firefly, using them to generate premium imagery and assets quickly while maintaining design systems and brand consistency. I thrive in async, feedback-driven remote environments, translating marketing insights into fast, developer-ready files and scalable design systems that support growth.

Available to hire

Hello, I’m Oluwasanya Oloruntoba Paul, a results-driven E‑Commerce Web Designer with 5 years of experience crafting high-converting DTC storefronts, landing pages, and funnel assets that boost revenue. I combine a deep understanding of consumer psychology with a strong mastery of visual hierarchy to turn traffic into purchases and measurable ROI. My work spans Shopify store design for international clients, mobile-first journeys, and conversion-focused PDPs that move users from awareness to checkout.\n\nI’m proficient in Figma and AI-powered tools like Midjourney and Adobe Firefly, using them to generate premium imagery and assets quickly while maintaining design systems and brand consistency. I thrive in async, feedback-driven remote environments, translating marketing insights into fast, developer-ready files and scalable design systems that support growth.

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Language

English
Fluent
Yoruba
Fluent
German
Advanced

Work Experience

Founder & Lead E-Commerce Web Designer at Duke Paul Agency
January 1, 2024 - Present
Designed and optimized high-converting DTC e-commerce storefronts on Shopify for international clients, focusing on PDPs, homepages, and collection pages. Created conversion-focused landing pages and funnel assets aligned with top-of-funnel ad campaigns to boost click-through and purchase rates. Designed UI/UX wireframes and high-fidelity prototypes in Figma, delivered organized, developer-ready files with consistent design systems and component libraries. Audited and redesigned existing site elements to resolve UX bottlenecks, improve page speed, and create seamless user experiences. Applied consumer psychology and visual hierarchy to guide users through high-converting purchase journeys. Leveraged Midjourney and Adobe Firefly to rapidly generate premium imagery, accelerating output while maintaining quality. Worked in async, feedback-loop environments, iterating designs based on client insights and performance data. Maintained brand consistency across touchpoints by building scalable
Sales & Digital Marketing Team Leader at FHG Organization
February 1, 2021 - August 1, 2024
Designed and maintained websites and digital assets using Shopify and WordPress for organizational campaigns. Executed digital marketing campaigns achieving 40% revenue growth and 50% increase in brand visibility. Led and coordinated a team of over 300 members, managing digital platforms, content creation, and campaign delivery.

Education

Bachelor of Science at University of Ibadan, Nigeria
January 1, 2017 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other