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I'm Gaia, a marketing and merchandising professional with a hands-on background in managing accessory collections, boosting online visibility, and coordinating cross-functional teams across Italy and the Netherlands. I blend creative branding with data-driven product decisions to drive sales and brand presence. I love turning ideas into tangible campaigns and content that resonates on Instagram, TikTok, and beyond. With experience across social media management, merchandising, and digital marketing, I’m eager to contribute to dynamic teams that value innovation and collaboration.…I'm Gaia, a marketing and merchandising professional with a hands-on background in managing accessory collections, boosting online visibility, and coordinating cross-functional teams across Italy and the Netherlands. I blend creative branding with data-driven product decisions to drive sales and brand presence. I love turning ideas into tangible campaigns and content that resonates on Instagram, TikTok, and beyond. With experience across social media management, merchandising, and digital marketing, I’m eager to contribute to dynamic teams that value innovation and collaboration.

Gaia Liggia

Social Media Manager, Marketing Strategist, Content Creator, +2

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I'm Gaia, a marketing and merchandising professional with a hands-on background in managing accessory collections, boosting online visibility, and coordinating cross-functional teams across Italy and the Netherlands. I blend creative branding with data-driven product decisions to drive sales and brand presence. I love turning ideas into tangible campaigns and content that resonates on Instagram, TikTok, and beyond. With experience across social media management, merchandising, and digital marketing, I’m eager to contribute to dynamic teams that value innovation and collaboration.…I'm Gaia, a marketing and merchandising professional with a hands-on background in managing accessory collections, boosting online visibility, and coordinating cross-functional teams across Italy and the Netherlands. I blend creative branding with data-driven product decisions to drive sales and brand presence. I love turning ideas into tangible campaigns and content that resonates on Instagram, TikTok, and beyond. With experience across social media management, merchandising, and digital marketing, I’m eager to contribute to dynamic teams that value innovation and collaboration.

Available to hire

I’m Gaia, a marketing and merchandising professional with a hands-on background in managing accessory collections, boosting online visibility, and coordinating cross-functional teams across Italy and the Netherlands. I blend creative branding with data-driven product decisions to drive sales and brand presence.

I love turning ideas into tangible campaigns and content that resonates on Instagram, TikTok, and beyond. With experience across social media management, merchandising, and digital marketing, I’m eager to contribute to dynamic teams that value innovation and collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Cashier at Foot Locker

August 1, 2020 - October 31, 2020

Gestione operazioni di cassa, resi e richieste dei clienti; assistenza nella promozione dei prodotti e vendita aggiuntiva per aumentare le vendite; gestione di un’esperienza di acquisto fluida e positiva.

Social Media & Content Manager at Reload Events

August 1, 2020 - September 30, 2021

Gestione contenuti per Instagram, Facebook e TikTok; co-produzione video trailer e aftermovie per eventi; supporto nella creazione di locandine e materiali grafici; ideazione campagne di branding (School Tour, Golden Ticket, ecc.).

Junior Product Analyst at General S.P.A

November 1, 2020 - June 30, 2021

Gestione presenza sui social media con contenuti per Instagram, Facebook e TikTok; co-produzione di trailer video e aftermovie per eventi; supporto alla creazione di locandine e materiali grafici; ideazione campagne di branding.

Sales & Assistant Merchandiser at SMCP Group (Sandro Paris)

November 1, 2021 - June 30, 2023

Supporto del team di merchandising nello sviluppo delle collezioni, preparazione di report di vendita, monitoraggio dell’esecuzione delle linee di prodotto, e gestione delle comunicazioni tra design e commerciale; partecipazione alle presentazioni collezioni e raccolta feedback.

Sales & Assistant Merchandiser at Inditex (Zara)

September 1, 2023 - March 31, 2025

Supporto al team merchandising nello sviluppo delle collezioni, monitoraggio delle performance di prodotto, preparazione dei report di vendita, collaborazione con Visual Merchandising per mantenere un’immagine prodotto coerente in-store; analisi dei dati di vendita e gestione delle comunicazioni tra team di design e commerciale.

Sales & Assistant Merchandiser at SMCP Group (Sandro Paris)

November 1, 2020 - June 1, 2021

Supported merchandising team in managing accessory collections, monitoring product performance, and maintaining attractive in-store display. Prepared weekly sales reports to inform pricing decisions. Assisted in planning seasonal briefs and coordinating communications between design and commercial teams.

Sales & Assistant Merchandiser at SMCP Group (Sandro Paris)

September 1, 2023 - March 1, 2025

Rejoined in Amsterdam to support merchandising operations, maintain brand standards, and contribute to seasonal product launches and performance analysis.

Social Media Presence Manager at Montecatini Terme project

August 1, 2020 - September 1, 2021

Managed social media presence with content for Instagram, Facebook, and TikTok, increasing engagement and visibility. Co-produced video trailers and aftermovies for events; supported the creation of posters and graphic materials, ensuring consistent communication. Developed branding campaigns (School Tour, Golden Ticket, etc.).

Junior Product Analyst at Generali S.p.A

November 1, 2020 - June 1, 2021

Performed data-based product analysis and supported cross-functional teams in product development and go-to-market planning.