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I am a commercially minded brand growth and partnerships professional with over a decade of experience spanning beauty, fashion, media and business development. I excel at building loyal communities, generating national press coverage, forging high-value strategic partnerships and driving sustainable revenue through influencer, affiliate and wholesale channels. I founded a consumer accessories brand, taking it from a £75 seed investment to a turnover of £65,000 in six months, combining commercial instinct with an authentic, relationship-first approach to growth. I have led cross-functional teams and built scalable growth engines across PR, influencer marketing, wholesale and events, delivering tangible revenue and brand equity for emerging brands and retailers alike.…I am a commercially minded brand growth and partnerships professional with over a decade of experience spanning beauty, fashion, media and business development. I excel at building loyal communities, generating national press coverage, forging high-value strategic partnerships and driving sustainable revenue through influencer, affiliate and wholesale channels. I founded a consumer accessories brand, taking it from a £75 seed investment to a turnover of £65,000 in six months, combining commercial instinct with an authentic, relationship-first approach to growth. I have led cross-functional teams and built scalable growth engines across PR, influencer marketing, wholesale and events, delivering tangible revenue and brand equity for emerging brands and retailers alike.

Christianne Lee Coventry

Brand Strategist, Brand Designer, Marketing Strategist, +2

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I am a commercially minded brand growth and partnerships professional with over a decade of experience spanning beauty, fashion, media and business development. I excel at building loyal communities, generating national press coverage, forging high-value strategic partnerships and driving sustainable revenue through influencer, affiliate and wholesale channels. I founded a consumer accessories brand, taking it from a £75 seed investment to a turnover of £65,000 in six months, combining commercial instinct with an authentic, relationship-first approach to growth. I have led cross-functional teams and built scalable growth engines across PR, influencer marketing, wholesale and events, delivering tangible revenue and brand equity for emerging brands and retailers alike.…I am a commercially minded brand growth and partnerships professional with over a decade of experience spanning beauty, fashion, media and business development. I excel at building loyal communities, generating national press coverage, forging high-value strategic partnerships and driving sustainable revenue through influencer, affiliate and wholesale channels. I founded a consumer accessories brand, taking it from a £75 seed investment to a turnover of £65,000 in six months, combining commercial instinct with an authentic, relationship-first approach to growth. I have led cross-functional teams and built scalable growth engines across PR, influencer marketing, wholesale and events, delivering tangible revenue and brand equity for emerging brands and retailers alike.

Available to hire

I am a commercially minded brand growth and partnerships professional with over a decade of experience spanning beauty, fashion, media and business development. I excel at building loyal communities, generating national press coverage, forging high-value strategic partnerships and driving sustainable revenue through influencer, affiliate and wholesale channels. I founded a consumer accessories brand, taking it from a £75 seed investment to a turnover of £65,000 in six months, combining commercial instinct with an authentic, relationship-first approach to growth.

I have led cross-functional teams and built scalable growth engines across PR, influencer marketing, wholesale and events, delivering tangible revenue and brand equity for emerging brands and retailers alike.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Work Experience

Freelance Start-Up & Entrepreneurship Coach at Netcom Training

January 1, 2026 - July 1, 2026

Designed and facilitated intensive start-up programmes covering branding, marketing, financial planning, pricing strategy and growth mindset; supported multiple cohorts with hands-on guidance.

Freelance Business Mentor & Career Development Coach at Standguide Ltd

February 1, 2021 - Present

Coached 30+ active clients with personalised programmes, action plans and progression roadmaps to growth and career advancement.

Freelance Digital Marketing Trainer & Mentor at We Are Digital

February 1, 2021 - July 1, 2024

Mentored 100+ individuals into digital marketing careers; delivered workshops on social media strategy, personal branding, content marketing and audience growth; invited to deliver a keynote address at a national Digital Careers event.

Founder & Brand Manager at Broke and Beautiful

June 1, 2018 - October 1, 2025

Conceptualised and built an international accessories brand from a £75 investment to revenue growth of £40k within six months through targeted brand positioning, influencer-led campaigns and community-driven marketing. Recruited and managed 50–60 active influencers per month via an affiliate agency partnership, growing an organic Instagram following to 31,000+ without paid media. Secured national press features across ITV This Morning, the Daily Mail, The Sun and Fabulous Magazine, and landed a Serena Williams endorsement. Established wholesale partnerships (including SilkFred) and organised influencer events and pop-up experiences. Managed overlapping workstreams across PR campaigns, product launches, influencer partnerships and wholesale accounts while keeping day-to-day operations running smoothly.

Freelance Buyer & Account Manager at Christianne Lucianne

August 1, 2017 - December 1, 2025

Managed strategic commercial relationships with fashion retailers, attended international trade fairs to source trends, identified revenue opportunities and negotiated agreements to support market growth; maintained trusted stakeholder relationships across fashion, retail and manufacturing sectors.

UK Buyer & Product Development Manager at Oeuvre

May 1, 2016 - January 1, 2017

Managed wholesale accounts for Boohoo, SilkFred, Rare London and Londou Bros; supported multi-million-pound retail partnerships (£1m–£5m) and contributed to range presentations; negotiated supplier agreements and managed cross-market commercial relationships with professionalism and commercial rigour.