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I am a results-driven Digital Marketing Specialist with hands-on experience planning, executing, and optimizing performance campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok Ads. I excel at generating high-quality leads and driving e-commerce growth through data-driven strategies, precise audience targeting, and conversion optimization, with a consistent focus on ROI and cost efficiency. I collaborate with clients to define business goals, build customized paid advertising strategies, and deliver clear performance reports with actionable scaling recommendations. By continually testing creatives, headlines, and CTAs, I aim to improve conversion rates and maximize ROAS.…I am a results-driven Digital Marketing Specialist with hands-on experience planning, executing, and optimizing performance campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok Ads. I excel at generating high-quality leads and driving e-commerce growth through data-driven strategies, precise audience targeting, and conversion optimization, with a consistent focus on ROI and cost efficiency. I collaborate with clients to define business goals, build customized paid advertising strategies, and deliver clear performance reports with actionable scaling recommendations. By continually testing creatives, headlines, and CTAs, I aim to improve conversion rates and maximize ROAS.

Husnain Abbas

PPC Manager, Growth Marketer, Marketing Strategist, +1

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I am a results-driven Digital Marketing Specialist with hands-on experience planning, executing, and optimizing performance campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok Ads. I excel at generating high-quality leads and driving e-commerce growth through data-driven strategies, precise audience targeting, and conversion optimization, with a consistent focus on ROI and cost efficiency. I collaborate with clients to define business goals, build customized paid advertising strategies, and deliver clear performance reports with actionable scaling recommendations. By continually testing creatives, headlines, and CTAs, I aim to improve conversion rates and maximize ROAS.…I am a results-driven Digital Marketing Specialist with hands-on experience planning, executing, and optimizing performance campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok Ads. I excel at generating high-quality leads and driving e-commerce growth through data-driven strategies, precise audience targeting, and conversion optimization, with a consistent focus on ROI and cost efficiency. I collaborate with clients to define business goals, build customized paid advertising strategies, and deliver clear performance reports with actionable scaling recommendations. By continually testing creatives, headlines, and CTAs, I aim to improve conversion rates and maximize ROAS.

Available to hire

I am a results-driven Digital Marketing Specialist with hands-on experience planning, executing, and optimizing performance campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok Ads. I excel at generating high-quality leads and driving e-commerce growth through data-driven strategies, precise audience targeting, and conversion optimization, with a consistent focus on ROI and cost efficiency.

I collaborate with clients to define business goals, build customized paid advertising strategies, and deliver clear performance reports with actionable scaling recommendations. By continually testing creatives, headlines, and CTAs, I aim to improve conversion rates and maximize ROAS.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Nexgen Marketers

September 1, 2025 - Present

Plan, launch, and optimize Google Ads, Meta Ads, and TikTok Ads campaigns focused on lead generation and sales growth. Manage end-to-end paid advertising funnels, from audience research and ad creatives to conversion tracking and scaling. Managed ad spend ranging from $5,000 to $100,000, ensuring efficient budget allocation and improved campaign performance across multiple platforms. Achieved 5x-11x ROI/ROAS through strategic optimization and continuous performance analysis. Reduced CPL from $30-35 to $15-18 through audience targeting, creative testing, and campaign restructuring. Conduct regular A/B testing on creatives, headlines, and CTAs. Collaborate with clients to define business goals and deliver customized paid advertising strategies, performance reports, and scaling recommendations.

Digital Marketing Coordinator at Nexgen Marketers

February 1, 2025 - August 31, 2025

Achieved 2x-5.8x ROI on Meta Ads campaigns through data-driven optimization and scaling strategies for E-Commerce businesses. Generated 2x-11x ROI for E-Commerce brands using Google Ads campaigns focused on profitability and revenue growth. Improved ROAS, CPL, and conversion rates through continuous optimization and A/B testing. Reduced cost per lead by refining audience segmentation and bidding strategies.

Digital Marketing Intern at Nexgen Marketers

November 1, 2024 - January 31, 2025

Assisted in campaign setup, audience research, keyword research, and ad creation across Google Ads and Meta Ads. Supported campaign monitoring, reporting, and optimization activities, gaining hands-on experience with Google Ads and Meta Ads Manager.