Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Samar Farooq, a data-driven SEO Manager with 6+ years of experience helping startups, ecommerce brands, and enterprise SaaS scale organically. I specialize in technical SEO, content optimization, keyword research, and strategic link building, with a proven track record of lifting rankings and growing organic traffic while keeping site health strong. I enjoy partnering with founders and cross-functional teams in fast-paced environments, and I stay ahead of search shifts by applying emerging AEO and GEO practices to keep brands visible as AI reshapes search. I'm eager to expand into broader growth and user-acquisition initiatives beyond SEO, collaborating with product, marketing, and engineering teams to unlock sustainable growth. I'm passionate about turning data into action, building scalable processes, and mentoring teammates to plan and execute campaigns end-to-end.…I'm Samar Farooq, a data-driven SEO Manager with 6+ years of experience helping startups, ecommerce brands, and enterprise SaaS scale organically. I specialize in technical SEO, content optimization, keyword research, and strategic link building, with a proven track record of lifting rankings and growing organic traffic while keeping site health strong. I enjoy partnering with founders and cross-functional teams in fast-paced environments, and I stay ahead of search shifts by applying emerging AEO and GEO practices to keep brands visible as AI reshapes search. I'm eager to expand into broader growth and user-acquisition initiatives beyond SEO, collaborating with product, marketing, and engineering teams to unlock sustainable growth. I'm passionate about turning data into action, building scalable processes, and mentoring teammates to plan and execute campaigns end-to-end.

Samar Farooq

Growth Marketer, Content Strategist, Brand Strategist, +1





I'm Samar Farooq, a data-driven SEO Manager with 6+ years of experience helping startups, ecommerce brands, and enterprise SaaS scale organically. I specialize in technical SEO, content optimization, keyword research, and strategic link building, with a proven track record of lifting rankings and growing organic traffic while keeping site health strong. I enjoy partnering with founders and cross-functional teams in fast-paced environments, and I stay ahead of search shifts by applying emerging AEO and GEO practices to keep brands visible as AI reshapes search. I'm eager to expand into broader growth and user-acquisition initiatives beyond SEO, collaborating with product, marketing, and engineering teams to unlock sustainable growth. I'm passionate about turning data into action, building scalable processes, and mentoring teammates to plan and execute campaigns end-to-end.…I'm Samar Farooq, a data-driven SEO Manager with 6+ years of experience helping startups, ecommerce brands, and enterprise SaaS scale organically. I specialize in technical SEO, content optimization, keyword research, and strategic link building, with a proven track record of lifting rankings and growing organic traffic while keeping site health strong. I enjoy partnering with founders and cross-functional teams in fast-paced environments, and I stay ahead of search shifts by applying emerging AEO and GEO practices to keep brands visible as AI reshapes search. I'm eager to expand into broader growth and user-acquisition initiatives beyond SEO, collaborating with product, marketing, and engineering teams to unlock sustainable growth. I'm passionate about turning data into action, building scalable processes, and mentoring teammates to plan and execute campaigns end-to-end.

Available to hire

I’m Samar Farooq, a data-driven SEO Manager with 6+ years of experience helping startups, ecommerce brands, and enterprise SaaS scale organically. I specialize in technical SEO, content optimization, keyword research, and strategic link building, with a proven track record of lifting rankings and growing organic traffic while keeping site health strong. I enjoy partnering with founders and cross-functional teams in fast-paced environments, and I stay ahead of search shifts by applying emerging AEO and GEO practices to keep brands visible as AI reshapes search.

I’m eager to expand into broader growth and user-acquisition initiatives beyond SEO, collaborating with product, marketing, and engineering teams to unlock sustainable growth. I’m passionate about turning data into action, building scalable processes, and mentoring teammates to plan and execute campaigns end-to-end.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

SEO Manager at NETSOL Technologies

November 1, 2021 - Present

Lead end-to-end SEO for a multilingual enterprise SaaS website, spanning technical audits, on-page optimization, and off-page strategy that improved rankings across priority keywords and grew organic traffic. Planned and executed an SEO-safe site migration during a major rebrand, mapping redirects and coordinating with development and content teams to preserve rankings and protect site health. Implemented schema markup, hreflang, and multilingual XML sitemaps across regional and language site variants to strengthen international and local search visibility. Run continuous keyword research and competitive analysis in Ahrefs, Semrush, and Screaming Frog to surface content opportunities and refine strategy. Built content-outreach campaigns to grow domain authority and referral traffic. Deliver regular performance reports and clear, actionable insights to senior leadership, improving visibility and transparency across the organization. Trained new team members (50+ hours) on planning and e

SEO Project Lead at The 360 Technologies

April 1, 2021 - October 1, 2021

Led SEO delivery for client websites, owning on-page optimization, keyword targeting, and technical fixes, and tracking performance to improve search visibility and site health.

SEO Specialist at Arfa Software Technology Tower

January 1, 2020 - April 1, 2021

Delivered SEO, content, and social-media marketing for US-based ecommerce client Scottish Kilt, driving organic visibility and on-site engagement. Provided SEO consultancy to early-stage startups at PLAN9 (Pakistan's flagship tech incubator) and led training sessions as an SEO Trainer at Helphour.