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I'm a bilingual digital marketing and growth specialist focused on helping brands strengthen their online presence through SEO, content strategy, and data-driven experimentation. I partner with cross-functional teams across web, social, and campaigns to deliver scalable growth and measurable results. With experience coordinating international, remote teams, I thrive in diverse environments and leverage analytics to optimize user journeys, improve retention, and drive audience engagement.…I'm a bilingual digital marketing and growth specialist focused on helping brands strengthen their online presence through SEO, content strategy, and data-driven experimentation. I partner with cross-functional teams across web, social, and campaigns to deliver scalable growth and measurable results. With experience coordinating international, remote teams, I thrive in diverse environments and leverage analytics to optimize user journeys, improve retention, and drive audience engagement.

MOÏSE APATA

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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I'm a bilingual digital marketing and growth specialist focused on helping brands strengthen their online presence through SEO, content strategy, and data-driven experimentation. I partner with cross-functional teams across web, social, and campaigns to deliver scalable growth and measurable results. With experience coordinating international, remote teams, I thrive in diverse environments and leverage analytics to optimize user journeys, improve retention, and drive audience engagement.…I'm a bilingual digital marketing and growth specialist focused on helping brands strengthen their online presence through SEO, content strategy, and data-driven experimentation. I partner with cross-functional teams across web, social, and campaigns to deliver scalable growth and measurable results. With experience coordinating international, remote teams, I thrive in diverse environments and leverage analytics to optimize user journeys, improve retention, and drive audience engagement.

Available to hire

I’m a bilingual digital marketing and growth specialist focused on helping brands strengthen their online presence through SEO, content strategy, and data-driven experimentation. I partner with cross-functional teams across web, social, and campaigns to deliver scalable growth and measurable results.

With experience coordinating international, remote teams, I thrive in diverse environments and leverage analytics to optimize user journeys, improve retention, and drive audience engagement.

Skills

Google Ads

Experience Level

Google Ads

Expert

Language

French

Fluent

English

Fluent

Work Experience

Digital Marketing & Growth Specialist at Impact Centre Chrétien

July 1, 2023 - Present

Developed and executed multi-channel digital marketing strategies across Instagram, TikTok and website platforms, increasing audience engagement by 25%. Implemented SEO optimization strategies that improved organic website traffic by 30% while improving user retention metrics. Led content production workflows including articles, video campaigns and digital storytelling initiatives aligned with audience growth objectives. Coordinated digital marketing campaigns supporting large-scale events, collaborating with designers, developers and marketing teams. Analyzed performance data across multiple channels using Google Analytics and reporting dashboards to improve campaign decision-making. Improved user journey optimization by testing content performance and implementing conversion-focused content strategies.

Project Coordinator – Sustainability & Digital Strategy at Building Bridges

January 1, 2024 - Present

Collaborated with the African Natural Capital Alliance on digital sustainability initiatives designed to increase awareness and stakeholder engagement. Conducted research analyzing economic impact and digital sustainability trends, delivering strategic recommendations to organizational stakeholders. Organized international networking events and partnership initiatives using digital collaboration tools to strengthen ecosystem participation. Supported launch of digital communication strategies focused on sustainability advocacy and international outreach.

Digital Marketing Associate at Maison Plouf

January 1, 2021 - January 1, 2021

Managed SEO optimization and Google Ads campaigns that increased website traffic by 40% within six months. Developed content strategies that improved average website session duration by 50%, increasing user engagement and retention. Collaborated with developers to optimize product pages, improve digital storytelling and strengthen conversion pathways. Supported campaign execution focused on customer acquisition and digital brand visibility.