I have over 8 years of experience in Digital Marketing, with hands-on experience running and optimizing paid advertising campaigns on Meta, Google, TikTok, Shopee, and other platforms where customers are active.
Before launching any campaign, I always start by defining the target, whether it’s increasing brand awareness, generating leads, driving revenue, or improving ROAS. Then I create a media plan, identify the target customers, understand who they are and where they spend their time online, so I can choose the right platform and content.
Next, I work with the content and creative teams to create the right messages and ad creatives. I usually start with a small test budget to see what works, then optimize the audience, creatives, and campaign settings before scaling the campaign.
During the campaign, I monitor performance every day, make adjustments based on the data, and keep the campaign performing well. At the end, I prepare a report, share the results, and suggest improvements for future campaigns.
I also understand that advertising is only one part of success. The product, content, customer service, and brand all play an important role, so I work closely with different teams to achieve the best business results.
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