I have over 8 years of experience in Digital Marketing, with hands-on experience running and optimizing paid advertising campaigns on Meta, Google, TikTok, Shopee, and other platforms where customers are active. Before launching any campaign, I always start by defining the target, whether it's increasing brand awareness, generating leads, driving revenue, or improving ROAS. Then I create a media plan, identify the target customers, understand who they are and where they spend their time online, so I can choose the right platform and content. Next, I work with the content and creative teams to create the right messages and ad creatives. I usually start with a small test budget to see what works, then optimize the audience, creatives, and campaign settings before scaling the campaign. During the campaign, I monitor performance every day, make adjustments based on the data, and keep the campaign performing well. At the end, I prepare a report, share the results, and suggest improvements for future campaigns. I also understand that advertising is only one part of success. The product, content, customer service, and brand all play an important role, so I work closely with different teams to achieve the best business results.

Trien Van Luong

I have over 8 years of experience in Digital Marketing, with hands-on experience running and optimizing paid advertising campaigns on Meta, Google, TikTok, Shopee, and other platforms where customers are active. Before launching any campaign, I always start by defining the target, whether it's increasing brand awareness, generating leads, driving revenue, or improving ROAS. Then I create a media plan, identify the target customers, understand who they are and where they spend their time online, so I can choose the right platform and content. Next, I work with the content and creative teams to create the right messages and ad creatives. I usually start with a small test budget to see what works, then optimize the audience, creatives, and campaign settings before scaling the campaign. During the campaign, I monitor performance every day, make adjustments based on the data, and keep the campaign performing well. At the end, I prepare a report, share the results, and suggest improvements for future campaigns. I also understand that advertising is only one part of success. The product, content, customer service, and brand all play an important role, so I work closely with different teams to achieve the best business results.

Available to hire

I have over 8 years of experience in Digital Marketing, with hands-on experience running and optimizing paid advertising campaigns on Meta, Google, TikTok, Shopee, and other platforms where customers are active.

Before launching any campaign, I always start by defining the target, whether it’s increasing brand awareness, generating leads, driving revenue, or improving ROAS. Then I create a media plan, identify the target customers, understand who they are and where they spend their time online, so I can choose the right platform and content.

Next, I work with the content and creative teams to create the right messages and ad creatives. I usually start with a small test budget to see what works, then optimize the audience, creatives, and campaign settings before scaling the campaign.

During the campaign, I monitor performance every day, make adjustments based on the data, and keep the campaign performing well. At the end, I prepare a report, share the results, and suggest improvements for future campaigns.

I also understand that advertising is only one part of success. The product, content, customer service, and brand all play an important role, so I work closely with different teams to achieve the best business results.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

Vietnamese
Fluent
English
Advanced

Work Experience

Vice Director at Green House Technology Corporation
March 1, 2023 - Present
Built and scaled multi-channel e-commerce business (Shopee, TikTok, Facebook, Website) from 0 to 2.0B VND/month with 5–10% MoM growth. Optimized listings, pricing, promotions, and leveraged performance data (CTR, CVR, ROAS) to improve conversion and customer experience. Achievements included Shopee: 0→540M VND with a lean team; TikTok: 0→456M VND with Star+ status and 1,200+ affiliate creators; Facebook: 0→600M VND with a collaborative sales model; Website: 0→400M VND with automated funnels and SEO. Led cross-functional collaboration to drive scalable operations; reduced fulfillment cost by 36% (5,500→3,500 VND/order), improved operational error rate from 3.5% to 0.1%, and reduced inventory by 30% while maintaining zero stock-out; negotiated with Chinese suppliers saving 40% and lowering product defect rate from 2% to 0.2%.
Vice Director at Alpha Real Estate Investment Company Limited
September 1, 2018 - February 28, 2023
Promoted from Sales Executive to Vice Director, delivering annual revenue of 200 billion VND, including during the Covid-19 period. Built and implemented a structured digital marketing system that generated 3–4 new customers daily, ensuring scalability and consistent execution across the team. Led team performance to targets while maintaining high customer satisfaction and proactively resolved issues to drive successful contract closures.
Car Design Engineer at Tachi-S Engineering Vietnam Company Limited
October 1, 2016 - August 31, 2018
Completed a 3-month assignment in Japan, strengthening design skills, teamwork, and cross-cultural collaboration. Delivered 3D models in compliance with technical specifications and international standards.

Education

Bachelor’s Degree in Petroleum Engineering at PetroVietnam University
September 1, 2011 - September 1, 2016

Qualifications

AI Fundamentals (IBM)
January 11, 2030 - July 3, 2026
Data Analytics (Cisco)
January 11, 2030 - July 3, 2026
Data Science (Cisco)
January 11, 2030 - July 3, 2026
Cybersecurity (Cisco)
January 11, 2030 - July 3, 2026
Google Adwords (iRe)
January 11, 2030 - July 3, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment