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I’m Candice Ashwin, a commercially driven agency leader with 20+ years of experience steering operations, client strategy, and growth in fast-paced creative environments across South Africa, the UAE, and international markets. I excel at aligning delivery, people, and process with revenue and profitability goals, and I’m known for a builder mindset that strengthens client partnerships and drives sustainable growth. I combine strategic oversight with hands-on execution to ensure cultural alignment and commercial success, from stabilising operations during change to delivering multi-channel campaigns for global brands such as Coca-Cola, Discovery Health, Bloomberg, and Shell. I’m passionate about building high-performing teams, fostering cross-functional collaboration, and scaling agencies through disciplined governance, robust processes, and client-centric thinking.…I’m Candice Ashwin, a commercially driven agency leader with 20+ years of experience steering operations, client strategy, and growth in fast-paced creative environments across South Africa, the UAE, and international markets. I excel at aligning delivery, people, and process with revenue and profitability goals, and I’m known for a builder mindset that strengthens client partnerships and drives sustainable growth. I combine strategic oversight with hands-on execution to ensure cultural alignment and commercial success, from stabilising operations during change to delivering multi-channel campaigns for global brands such as Coca-Cola, Discovery Health, Bloomberg, and Shell. I’m passionate about building high-performing teams, fostering cross-functional collaboration, and scaling agencies through disciplined governance, robust processes, and client-centric thinking.

Candice Ashwin

Creative Director, Project Manager, Production Manager, +2

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I’m Candice Ashwin, a commercially driven agency leader with 20+ years of experience steering operations, client strategy, and growth in fast-paced creative environments across South Africa, the UAE, and international markets. I excel at aligning delivery, people, and process with revenue and profitability goals, and I’m known for a builder mindset that strengthens client partnerships and drives sustainable growth. I combine strategic oversight with hands-on execution to ensure cultural alignment and commercial success, from stabilising operations during change to delivering multi-channel campaigns for global brands such as Coca-Cola, Discovery Health, Bloomberg, and Shell. I’m passionate about building high-performing teams, fostering cross-functional collaboration, and scaling agencies through disciplined governance, robust processes, and client-centric thinking.…I’m Candice Ashwin, a commercially driven agency leader with 20+ years of experience steering operations, client strategy, and growth in fast-paced creative environments across South Africa, the UAE, and international markets. I excel at aligning delivery, people, and process with revenue and profitability goals, and I’m known for a builder mindset that strengthens client partnerships and drives sustainable growth. I combine strategic oversight with hands-on execution to ensure cultural alignment and commercial success, from stabilising operations during change to delivering multi-channel campaigns for global brands such as Coca-Cola, Discovery Health, Bloomberg, and Shell. I’m passionate about building high-performing teams, fostering cross-functional collaboration, and scaling agencies through disciplined governance, robust processes, and client-centric thinking.

Available to hire

I’m Candice Ashwin, a commercially driven agency leader with 20+ years of experience steering operations, client strategy, and growth in fast-paced creative environments across South Africa, the UAE, and international markets. I excel at aligning delivery, people, and process with revenue and profitability goals, and I’m known for a builder mindset that strengthens client partnerships and drives sustainable growth.

I combine strategic oversight with hands-on execution to ensure cultural alignment and commercial success, from stabilising operations during change to delivering multi-channel campaigns for global brands such as Coca-Cola, Discovery Health, Bloomberg, and Shell. I’m passionate about building high-performing teams, fostering cross-functional collaboration, and scaling agencies through disciplined governance, robust processes, and client-centric thinking.

Skills

Experience Level

Leadership

Expert

Branding

Intermediate

Language

English

Fluent

Work Experience

Head of Content & Operations at The Event Production Company (UAE & South Africa)

January 1, 2022 - December 31, 2025

Senior leadership across operations, client service, and content delivery in a high-growth agency. Led strategic and day-to-day operations, ensured effective execution, resource optimization, and alignment with commercial objectives. Managed senior client relationships (Coca-Cola, Discovery Health, Bloomberg, Western Cape Government) and contributed to business development through pitch leadership and proposal strategy. Oversaw budgeting, forecasting inputs, supplier management, and cost control to ensure project profitability and margin optimization. Delivered multi-channel campaigns with budgets from R500K to R20M+, including World Expo Shanghai (R10M) and SAB Saudi (R20M). Reviewed and improved operational processes to increase efficiency, delivery consistency, and team productivity.

Founder & Managing Director at Pixel Ink Studio (Pty) LTD

January 1, 2014 - Present

Founded and scaled a boutique creative agency with full accountability for revenue growth, profitability, and operational performance. Built and led cross-functional teams and partner networks; managed TTL campaigns across digital, video, and experiential platforms; maintained full P&L accountability and multi-million-rand budgets; secured and expanded relationships with key clients including Heineken, Telkom, Shell, Canon Dubai, and Al Futtaim.

Operations & Production Director at TEC Video Production / TEC Agency

January 1, 2005 - December 31, 2014

Led agency operations, production, and client delivery across multiple accounts; drove business growth by restructuring operations and expanding services, doubling turnover within two years. Managed end-to-end delivery of campaigns, broadcast content, and branded video projects. Oversaw financial operations including budgeting, payroll, and cost management; built and managed multidisciplinary teams; developed internal processes and workflows to support scale and efficiency.

Joint Managing Partner at TEC Multimedia

January 1, 2001 - December 31, 2005

Grew business revenue by 8x through strategic expansion of services and client acquisition; established operational structures to support growth and delivery capability.