Assistant Creative Director at David Cooke Realty LLC

Collaborated with the creative director and leadership team to develop and execute marketing and event campaigns across two affiliated brands. Traveled between Richmond, VA and Palm Beach, FL to support on-site marketing initiatives, content creation, and event execution. Assisted in planning and producing marketing assets including social media content, promotional materials, and campaign visuals. Created and adapted content for digital platforms to promote brand awareness and drive engagement.

Digital Marketing Manager at Enso Media Firm

Developed and executed social media strategies across platforms to increase brand awareness, engagement, and audience growth. Managed marketing and social media initiatives for 10+ concurrent clients, optimizing workflows to maintain quality, consistency, and deadlines across all accounts. Managed content calendars and coordinated posting schedules across multiple channels. Monitored social trends and platform analytics to optimize content performance and inform future strategy.

Marketing & Operations Manager at Richbrau Brewing

Developed and executed targeted marketing campaigns to promote events, product launches, and seasonal offerings, driving increased customer traffic and sales. Led day-to-day taproom operations while supporting overall business performance, customer experience, and team coordination. Managed and trained full staff while overseeing weekly scheduling and shift coordination. Drove a 57% increase in Instagram engagement (Dec–Mar 2026) by implementing targeted content strategies, optimizing posting cadence, and leveraging audience insights. Planned and marketed recurring and special events, contributing to consistent attendance and increased customer retention. Leveraged real-time customer interaction to identify trends, inform content strategy, and enhance overall marketing effectiveness. Drove brand awareness through community-focused marketing initiatives and local event promotion.

Freelance Marketing & Content Creator at Self Employed

Produced and edited short-form video and photo content for multiple local brands, including Avenue 42, Redfern Hemp Company, Green Top Sporting Goods, and S3E CrossFit. Captured testimonial and event-based content for Redfern Hemp Company, including customer appreciation events and seasonal campaign assets. Photographed and documented a tour of the Flying Squirrels stadium in collaboration with the organization’s creative director. Assisted on set for music video productions, supporting lighting setup and general production needs. Partnered with clients to assess social media performance, developing content strategies supported by analytical reporting and delivering presentations highlighting growth opportunities and optimization recommendations.