I am a digital marketing professional with experience in social media marketing, campaign strategy, and brand development. I enjoy turning data and insights into engaging content that drives audience engagement and brand growth. With a Pharm-D background and business development experience, I bring a unique blend of analytical thinking and creative communication. I am seeking an internship to apply these skills while contributing to a dynamic team.…

Nida Binte Habib

I am a digital marketing professional with experience in social media marketing, campaign strategy, and brand development. I enjoy turning data and insights into engaging content that drives audience engagement and brand growth. With a Pharm-D background and business development experience, I bring a unique blend of analytical thinking and creative communication. I am seeking an internship to apply these skills while contributing to a dynamic team.…

Available to hire

I am a digital marketing professional with experience in social media marketing, campaign strategy, and brand development. I enjoy turning data and insights into engaging content that drives audience engagement and brand growth.

With a Pharm-D background and business development experience, I bring a unique blend of analytical thinking and creative communication. I am seeking an internship to apply these skills while contributing to a dynamic team.

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Language

English
Fluent
Urdu
Advanced

Work Experience

Founder / Project Lead at Craft Elan
January 1, 2026 - Present
Built artisanal home decor brand 'Craft Elan' from scratch, niche selection, logo, and product research. Conducted competitor analysis (ArtNest, Daraz Handmade, local Instagram brands) and SWOT analysis. Designed a full Meta Ads marketing funnel: TOF awareness → MOF engagement → BOF conversion. Implemented Meta Pixel tracking, custom audience retargeting, and ABO/CBO campaign optimization. Defined target audience: ages 25–45, Karachi, mid–high income, home decor & lifestyle interests.
Social Media & Content (within BDM role) at NIZAGEN
January 1, 2026 - Present
Created and designed social media content to support brand awareness and audience engagement. Monitored market trends and competitor activity to shape digital content strategy. Developed presentations and proposals, building skills in persuasive communication and positioning. Worked cross-functionally with teams to align messaging with business goals.

Education

Doctor of Pharmacy (Pharm-D) at University of Karachi
January 1, 2009 - December 31, 2013
Digital Marketing & Professional Development at Institute of Emerging Careers, Karachi
January 11, 2030 - June 22, 2026
Doctor of Pharmacy (Pharm-D) at University of Karachi
January 1, 2009 - December 31, 2013
Digital Marketing & Professional Development at Institute of Emerging Careers, Karachi
January 11, 2030 - June 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    Project Portfolio- Digital Marketing

    I have done a Project of Digital Marketing during my course. In this project I launched a new brand and design campaigns by utilising Funnel Strategy and ABO , CBO testing, also connect Meta pixel.

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