Antonietta Andreone

Led both creative and technical direction of apparel categories from concept through production, translating brand direction into commercially viable knitwear collections. Owned end-to-end product development and production timelines across seasonal calendars. Developed design direction, silhouette strategy, and trend interpretation aligned with brand aesthetic and customer needs. Managed costing and margin targets in collaboration with sourcing and production partners. Oversaw knitwear categories ensuring alignment with seasonal strategy and commercial objectives. Led fit sessions and technical approvals across all development stages. Managed PLM systems, BOMs, tech packs, and product data integrity. Partnered closely with product development and sourcing teams, as well as production and merchandising. Identified production risks early and implemented solutions. Managed and mentored a team of up to six direct reports.

Led technical development from concept through production readiness ensuring design-to-fabric feasibility. Managed tech packs, garment specifications, and pattern consistency across factories. Conducted fit sessions and communicated technical adjustments to overseas manufacturers. Ensured QC/QA compliance and production standards. Developed SOPs to improve efficiency. Supported collaboration between design, sourcing, and production teams. Mentored junior team members.

Led product development from concept to production. Developed creative direction, trend research, and silhouette strategy. Partnered with production and sourcing teams. Improved development processes and QC systems. Led sourcing of fabrics and trims. Managed and mentored design team.