Kyra Tang

Managed a diverse client portfolio across fashion, home, and tech verticals on Rakuten's Affiliate platform to grow clients' affiliate programs, delivering measurable performance growth. Presented strategic performance insights and campaign recommendations to clients, aligning affiliate activity with overarching marketing goals. Collaborated across Sales, Marketing, Publisher and Technical teams to provide best-in-class service to brands, mitigating churn and delivering long-term business value. Led affiliate budget planning and forecasting, optimizing spend to maximize ROI and ensure efficient allocation of resources. Owned the end-to-end onboarding of new clients, aligning technical setup and marketing requirements while establishing strong affiliate program foundations with publisher foundations and competitive commission models.

Supported a diverse portfolio of global fashion clients in developing and executing affiliate marketing strategies, working closely with the Account Manager to drive campaign success. Delivered weekly performance reports and campaign insights, enabling clients to make informed decisions and optimize outcomes. Assisted in managing affiliate budgets, monitoring spend across campaigns to ensure alignment with client goals and KPIs. Represented the company at Online Retailer Sydney 2024, helping operate the event stand, generate new business leads, and build relationships with potential partners. Collaborated with cross-regional internal teams to exchange market insights and align on best practices to support clients’ global affiliate growth.

Supported a diverse portfolio of fashion clients in developing and executing affiliate marketing strategies, working closely with the Account Manager to drive campaign success. Delivered weekly performance reports and campaign insights, enabling clients to make informed decisions and optimize outcomes. Assisted in managing affiliate budgets, monitoring spend across campaigns to ensure alignment with client goals and KPIs. Represented the company at trade shows and events, helping to generate new business leads and build relationships with potential partners. Collaborated across cross-regional internal teams to exchange market insights and align on best practices to support clients’ global affiliate growth.