Social Media & Organic Growth Project Lead at Revo U x Woodka

Conducted Instagram social media audits through audience, content, and competitor analysis to identify optimization opportunities and strengthen brand positioning. Developed organic content strategies across Reels, carousel, and UGC with macro and micro KOL collaborations, driving 30% follower growth, 5% engagement rate, and 30% higher conversions. Led the 'Local Timeless Pride' campaign with structured content planning and KPI tracking, achieving +30% reach, +30% impressions, 2% CTR, and 4% add-to-cart rate.

Social Media Organic & Content Strategy Lead at Revo U x Gasfit Official

Launched and scaled social media presence from scratch, achieving 300% follower growth within 12 weeks through consistent content planning and audience-focused execution. Increased engagement to 5% by creating and optimizing Reels, carousel, and single-image content aligned with audience interests and brand positioning. Managed end-to-end content production and collaborated with key opinion leaders (KOLs) through collaboration posts to support awareness and engagement KPI growth across platforms. Identified brand positioning and audience insights to uncover business growth opportunities, resulting in an initial 10% conversion rate through conversion-focused content strategy.

Media Plan & Basic Paid Ads Project Lead at Revo U x Nary’s Baby Wear

Developed a 2-month full-funnel media plan across Meta Ads, TikTok, Google Search, and CPA Shopee, achieving ROAS up to 6.9x and 5% conversions. Built audience segmentation and campaign funnel strategies for cold, warm, and hot audiences to improve targeting relevance and conversion opportunities. Forecasted paid media performance using CTR, CVR, CPA, and ROAS benchmarks, with awareness CTR estimated at 1.5% and profitable ROAS above 3x.

Full Stack Digital Marketing at Revo U

Developed and managed Google Ads campaigns by setting up audience targeting and campaign parameters, increasing clicks by 95% and conversions by 10% while maintaining budget efficiency. Produced engaging organic video content and led peer presentations. Optimized Meta Ads campaigns through A/B testing and team collaboration, increasing lead generation by 12% and improving CTR by 1.63% while reducing advertising costs.

Business Operations and Productions Manager at Cloud NY

Managed end-to-end operations and production workflows, reducing bottlenecks by 40% through standardized SOPs and monitoring systems. Led supplier negotiations achieving 10-15% cost savings and 30% fewer stock shortages. Collaborated with the finance team to boost cost efficiency by 15-20% via operational data analysis and actionable expenditure recommendations.

E-commerce and Web Specialist at Cloud NY

Created product listings on multiple marketplaces and websites, maintained a 95% customer response rate within 24 hours, and improved customer satisfaction. Executed live selling sessions on marketplace platforms, increasing sales by approximately 25-30% per session. Produced website copy and weekly WhatsApp catalogs, increasing engagement by 15-20%.