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Hi, I’m Marsha Ong, a visual designer focused on building cohesive brand narratives across fashion, lifestyle, and nonprofit sectors. I specialize in brand direction, creative concepting, and cross-functional collaboration to bring campaigns to life. With experience across travel, retail, and charitable organizations, I craft visuals that connect people with stories. I’m passionate about storytelling, moodboards, and hands-on execution—from concept to production.…Hi, I’m Marsha Ong, a visual designer focused on building cohesive brand narratives across fashion, lifestyle, and nonprofit sectors. I specialize in brand direction, creative concepting, and cross-functional collaboration to bring campaigns to life. With experience across travel, retail, and charitable organizations, I craft visuals that connect people with stories. I’m passionate about storytelling, moodboards, and hands-on execution—from concept to production.

Marsha Ong

Designer, Brand Designer, Art Director, +2

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Hi, I’m Marsha Ong, a visual designer focused on building cohesive brand narratives across fashion, lifestyle, and nonprofit sectors. I specialize in brand direction, creative concepting, and cross-functional collaboration to bring campaigns to life. With experience across travel, retail, and charitable organizations, I craft visuals that connect people with stories. I’m passionate about storytelling, moodboards, and hands-on execution—from concept to production.…Hi, I’m Marsha Ong, a visual designer focused on building cohesive brand narratives across fashion, lifestyle, and nonprofit sectors. I specialize in brand direction, creative concepting, and cross-functional collaboration to bring campaigns to life. With experience across travel, retail, and charitable organizations, I craft visuals that connect people with stories. I’m passionate about storytelling, moodboards, and hands-on execution—from concept to production.

Available to hire

Hi, I’m Marsha Ong, a visual designer focused on building cohesive brand narratives across fashion, lifestyle, and nonprofit sectors. I specialize in brand direction, creative concepting, and cross-functional collaboration to bring campaigns to life.

With experience across travel, retail, and charitable organizations, I craft visuals that connect people with stories. I’m passionate about storytelling, moodboards, and hands-on execution—from concept to production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Advanced

Work Experience

Creative Designer at Wacoal Malaysia

August 1, 2024 - Present

Lead digital and visual marketing design across website, mobile app, Instagram, Facebook, and online marketplaces. Oversee regular refresh of design materials for seasonal launches, promotions, and campaigns across digital touchpoints. Collaborate with cross-functional teams to shape creative direction for integrated marketing campaigns. Contributed to seasonal moodboards and visual strategy planning alongside marketing team. Managed art direction for key campaign photoshoots — proposed moodboards, defined key visuals, and coordinated styling, props, and location setup. Liaised with external photographers, makeup artists, and stylists to ensure creative alignment with brand direction. Oversaw post-production process, providing direction on retouching and layout execution to maintain visual consistency. Stay up to date with design and digital marketing trends to deliver visually compelling, on-brand creative work.

Assistant Visual Manager at Wanderlust and Co

November 1, 2021 - July 1, 2024

Developed visual direction and brand moodboards for multi-channel global campaigns. Collaborated closely with Art Director to define campaign aesthetics, ensuring cohesive storytelling across touchpoints. Directed creative brainstorming sessions, guiding the visual narrative and tone of seasonal collections. Managed design assets including lookbooks, press kits, EDMs, website/social media visuals, and photography. Liaised with external creatives to ensure consistent brand representation across campaigns. Oversaw execution of campaign visuals from concept to production, including set styling, layout design, and post-production reviews. Contributed to brand positioning across all omni-channel mediums while collaborating with other departments.

Graphic Designer at Dignity For Children Foundation

December 1, 2018 - April 1, 2021

Designed marketing collateral across print and social media for the foundation and enterprises. Produced monthly donor direct mailers. Designed 50+ student brief profiles for the Empower-a-Child programme. Collaborated on branding and visual storytelling for multi-day nonprofit cultural event 'Sentul Festival 2019'. Handled event and product photography, liaising with suppliers to ensure timely project delivery.

Ads & Promo Coordinator at VR Directions Sdn. Bhd.

August 1, 2018 - November 1, 2018

Designed marketing displays for sales support across online and physical stores. Coordinated product photoshoots, editing, and online platform uploads. Supported launch of company’s official web store with marketing and sales team. Assisted in model photoshoots to enhance product presentation.

Graphic Designer at Unique Travel & Convention Sdn. Bhd.

November 1, 2016 - January 1, 2017

Created marketing collateral to promote travel packages. Illustrated fun visuals targeting children and initiated mascot design for new program.