Available to hire
I am Fazal Khan, a senior SEO and content leader with 15+ years of experience scaling organic search across highly competitive verticals, including iGaming, fintech, and HR & Employment Law. I excel at building and mentoring high-performing in-house teams, guiding complex platform migrations, and turning organic growth into revenue. I blend deep technical SEO with product, engineering, and business roadmaps to embed search-first principles across the organization.
From driving 325% traffic growth for TheSpike.gg to launching new affiliate sites like Sportsboom and growing BrightHR into a top-performing asset, I thrive on cross-functional collaboration, data-driven decision making, and delivering measurable ROI.
Experience Level
Language
English
Fluent
Work Experience
Head of SEO & Content at Zealium Media
June 1, 2023 - PresentRecruited to lead, mentor, and scale a high-performing SEO and Content team, driving the overarching organic growth strategy for a portfolio of high-profile digital assets across hyper-competitive global verticals. Served as the strategic bridge between search performance and technical execution, ensuring zero-defect deployments and consistent quality control. Implemented end-to-end organic search and content strategies to sustain visibility gains and protect keyword equity against core updates. Designed technical auditing frameworks and URL restructuring maps to improve site health and indexing efficiency. Partnered with Development, Product, Tech, and Sales to embed technical SEO requirements into core roadmaps, delivering measurable business impact.
Search Engine Optimization Manager at Zealium Media
December 1, 2022 - June 1, 2023Managed day-to-day SEO operations across enterprise-scale assets in volatile markets, executed deep technical audits, backlink analyses, and keyword mapping to identify quick wins and long-tail gaps. Collaborated with copy, design, and product teams to optimize assets and rapidly move high-intent terms to page one. Provided clear weekly/monthly performance reporting and translated organic KPIs into revenue outcomes. Promoted to Head of SEO & Content within 7 months due to cross-department successes.
Senior SEO Manager at TestGorilla
May 1, 2022 - August 1, 2022Led in-house SEO & Content strategy for global growth, aligned with major search engine guidelines, established best practices, and integrated organic initiatives with paid search to maximize market share. Worked with engineering to redefine sprint processes for safer, faster, and search-optimized code releases.
Head of SEO & Website at EposNow
November 1, 2021 - May 1, 2022Led the in-house SEO & Content team, driving global organic traffic growth, CRO, and web development projects. Implemented omnichannel strategies to ensure all group websites met search standards and conversion benchmarks. Established cross-department SEO protocols to reduce silos and embed search-first principles across the business. Directed CRO and UX testing roadmaps alongside development sprints.
Group SEO Manager (UK & International) at Peninsula Group
November 1, 2017 - November 1, 2021Transformed international organic growth across UK, Australia, New Zealand, Canada, and Ireland. Delivered multi-asset wins such as BrightHR, Croner, and Health Assured, including platform migrations, URL restructures, information architecture revamps, and internal link mapping. Achieved 100% growth in featured snippets on key domains and recovered from a Panda penalty. Commercial impact: minimum 110% revenue growth baseline across the portfolio.
Digital Marketing Manager at RKW Limited
August 1, 2017 - November 1, 2017Formulated and executed digital marketing strategies for a multi-brand ecommerce portfolio, optimized budgets for ROI, and deployed cross-device CRO-focused campaigns to improve funnel yields.
SEO Manager (Standalone Director Role) at Osan Limited
March 1, 2016 - August 1, 2017Built ecommerce and digital marketing infrastructure from scratch, scaled an in-house team of four, drove 420% YoY revenue growth, and 261% YoY organic traffic growth. Oversaw three external agencies for PPC, Affiliates, and SEO. Expanded CRM database and restructured PPC to achieve profitability.
SEO Consultant at Bauer Media
January 1, 2014 - February 1, 2016Managed SEO for large publishing architectures, including CarMagazine.co.uk, TodaysGolfer.co.uk, Parker's, and motorcyclenews.com (2.5M monthly visitors). Executed a mobile migration with minimal traffic disruption and delivered double-digit YoY traffic growth for Today's Golfer and 50% YoY for Car Magazine.
SEO Strategist at UK Language Solutions
April 1, 2012 - January 1, 2014Developed technical SEO recommendations, semantic indexing opportunities, and strategies to grow brand authority; collaborated with internal teams to scale SEO across projects.
SEO Executive at UK Language Solutions
January 1, 2009 - May 1, 2010Created and launched the company's search strategy from scratch, delivering robust reporting metrics and measurable performance improvements.
Web Developer at TS Web Design Limited
July 1, 2007 - December 1, 2008Web development contributions across client projects, laying foundations for later transition into SEO and digital marketing leadership.
BTS RAN Engineer at Magdalene Ltd.
March 1, 2011 - April 1, 2012RAN engineering role in telecom infrastructure projects.
Nokia Siemens Install & Commission Engineer at DMN Ltd.
May 1, 2010 - March 1, 2011Field installation and commissioning work for network infrastructure.
IT Support Assistant at All Link Travel Services
January 1, 2005 - July 1, 2007IT support duties, hardware/software troubleshooting, and user assistance.
Web Developer at Sidat Hyder (Pakistan)
September 1, 2003 - September 1, 2004Web development contributions for various projects.
IT Instructor at FCS Karachi (Pakistan)
August 1, 2001 - June 1, 2003Information technology instruction and student support.
SEO Manager at Zealium Media
December 1, 2022 - June 1, 2023Owned day-to-day SEO operations, including technical audits, backlink analysis, and keyword mapping to identify quick wins and content gaps. Optimized content with copywriting and design teams, achieving improved page-one rankings for high-intent terms; delivered performance reporting to senior stakeholders; promoted to Head of SEO & Content after seven months.
Head of SEO & Website at EposNow (Contract)
November 1, 2021 - May 1, 2022Led the in-house SEO and content team, accountable for organic traffic growth, CRO, and web development projects. Built desktop and mobile strategies across corporate channels; introduced cross-departmental SEO protocols to remove silos and embed search-first principles; directed CRO and UX testing roadmaps to support lead-generation funnels.
Education
MSc in E-Business Management at Staffordshire University, UK
January 1, 2005 - January 1, 2007MSc in Software Engineering at Iqra University Karachi, Pakistan
January 1, 2001 - January 1, 2003Diploma in E-Commerce at London Business Academy, UK
January 1, 2004 - January 1, 2005BS in Computer Science at Preston University Karachi, Pakistan
January 1, 1999 - January 1, 2001MSc in E-Business Management at Staffordshire University, UK
January 1, 2005 - January 1, 2007MSc in Software Engineering at Iqra University, Karachi, Pakistan
January 1, 2001 - January 1, 2003Diploma in E-Commerce at London Business Academy, UK
January 1, 2004 - January 1, 2005BSc in Computer Science at Preston University, Karachi, Pakistan
January 1, 1999 - January 1, 2001Qualifications
Google Analytics IQ
January 11, 2030 - June 23, 2026Google Analytics Certified – Individual Qualification (IQ)
January 11, 2030 - June 23, 2026Industry Experience
Gaming, Software & Internet, Financial Services, Media & Entertainment, Retail, Professional Services
Experience Level
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