Available to hire
I’m Kevin Jayaweera, a Dubai-based content creator, social media strategist and brand builder with 5+ years of experience growing audiences and producing viral-first content across TikTok, Instagram and YouTube. I’m the founder of Runaway (streetwear) and Runaway Luxury (authenticated luxury resale), and I’ve built a 20k+ combined following organically. I script, film, edit and publish content at speed, and one organic TikTok post recently reached 11,700 likes. I’m deeply embedded in Dubai’s creator economy with an established network of influencers, luxury figures and industry personalities.
Experience Level
Work Experience
Founder & Creative Director at Runaway
January 1, 2024 - PresentFounded Dubai streetwear brand with social mission — 5% of sales donated to young entrepreneur foundations globally. Developed full brand identity, content strategy, campaign execution and community growth from zero. Produced all content independently — scripting, filming, editing and publishing across TikTok, Instagram and YouTube.
Founder & Creative Director at Runaway Luxury
January 1, 2024 - PresentFounded Dubai's authenticated luxury resale house — Hermès, Rolex and Chanel and investment-grade fashion. Manage all social media, content creation, paid campaigns, community management and brand identity independently. Built brand presence through culturally driven organic and paid strategy across Instagram and TikTok. Manage influencer outreach, collaborations and UGC strategy to drive brand awareness and sales enquiries. Lead Meta Ads campaigns including pixel setup, audience targeting, A/B testing and performance optimisation.
Content Creator & Social Media Strategist at Kevestside Media
January 1, 2019 - PresentGrew combined following of 20,000+ across TikTok, Instagram and YouTube through organic content strategy. Produced viral short-form content achieving 11,700+ likes on a single organic TikTok post. Managed content calendars, trend monitoring, platform analytics, weekly reporting and community engagement. Built and maintained influencer relationships across Dubai and internationally for collaborations and brand partnerships.
Education
Business Management & Media at Regent University
January 1, 2023 - January 1, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Wholesale & Distribution, Professional Services, Software & Internet
Experience Level
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