I am a results-driven information technology graduate and digital marketer specializing in e-commerce store architecture, product listing optimization, and performance tracking. I have built and scaled Shopify and WordPress stores, managed extensive product catalogs, and used advanced Excel for data analysis. I also leverage AI technologies to streamline content creation and run data-driven campaigns for international retail and wholesale brands.\n\nIn my current roles, I design and manage e-commerce experiences for the UK market, maintain product listings, and implement AI-powered copy and asset workflows to accelerate deployment. I freelance to help clients worldwide build and optimize stores, set up GTM/GA4 tracking, and run Meta Ads campaigns with focused audience targeting and performance analysis.

Aliza Khalil

I am a results-driven information technology graduate and digital marketer specializing in e-commerce store architecture, product listing optimization, and performance tracking. I have built and scaled Shopify and WordPress stores, managed extensive product catalogs, and used advanced Excel for data analysis. I also leverage AI technologies to streamline content creation and run data-driven campaigns for international retail and wholesale brands.\n\nIn my current roles, I design and manage e-commerce experiences for the UK market, maintain product listings, and implement AI-powered copy and asset workflows to accelerate deployment. I freelance to help clients worldwide build and optimize stores, set up GTM/GA4 tracking, and run Meta Ads campaigns with focused audience targeting and performance analysis.

Available to hire

I am a results-driven information technology graduate and digital marketer specializing in e-commerce store architecture, product listing optimization, and performance tracking. I have built and scaled Shopify and WordPress stores, managed extensive product catalogs, and used advanced Excel for data analysis. I also leverage AI technologies to streamline content creation and run data-driven campaigns for international retail and wholesale brands.\n\nIn my current roles, I design and manage e-commerce experiences for the UK market, maintain product listings, and implement AI-powered copy and asset workflows to accelerate deployment. I freelance to help clients worldwide build and optimize stores, set up GTM/GA4 tracking, and run Meta Ads campaigns with focused audience targeting and performance analysis.

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Language

English
Fluent

Work Experience

E-Commerce Specialist & Store Developer at AIHS Distribution
January 1, 2026 - Present
Designed and deployed a high-converting hybrid wholesale (B2B) and retail store architecture on Shopify. Managed end-to-end product listings, mapped extensive multi-category product collections, and structured bulk inventories. Integrated custom tracking systems, payment gateways, and automated backend UK VAT/tax toggle systems. Streamlined product copy, descriptions, and asset management processes using AI workflows and LLMs to accelerate deployment.
E-Commerce Store Manager at IQTallow
September 1, 2025 - Present
Maintained, updated, and optimized product listings across digital storefronts, ensuring 100% data consistency. Used Advanced Excel to process large-scale bulk product information sheets, update price structures, and manage inventory logs. Revamped product messaging, feature highlights, and conversion hooks using AI tools, driving higher customer engagement.
Freelance E-Commerce & Digital Marketing Specialist at Freelance / Self-employed
January 1, 2024 - Present
Built and optimized custom e-commerce stores on WordPress and Shopify for diverse international clients. Set up technical tracking frameworks (GTM & GA4) to capture user events and optimize digital marketing funnels. Executed, monitored, and audited Meta Ads campaigns with a core focus on audience segmentation and ad performance analysis.

Education

Bachelor of Science in Information Technology (BSIT) at University of Sindh
January 1, 2022 - January 1, 2025
Diploma in Digital Marketing at Institute of Emerging Careers, Islamabad
January 1, 2025 - January 1, 2026

Qualifications

Introduction to Large Language Models – Coursera (Google Cloud)
January 11, 2030 - June 23, 2026
AI & Deep Learning Concepts and Applications – Coursera (Simplilearn)
January 11, 2030 - June 23, 2026

Industry Experience

Retail, Software & Internet, Wholesale & Distribution, Professional Services, Education