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I'm Charlie Worcester, an art director and brand designer with more than two decades experience developing brand systems and campaigns for enterprise B2B and consumer audiences. I combine strategic thinking with hands-on craft to lead creative direction, design systems, and cross-channel campaigns that drive measurable results. I thrive on smart, thoughtful, and unexpected design that connects brands with their audiences. I’ve steered iconic projects from Alaska Air Cargo campaigns that boosted shipping volume and revenue to a full visual rebrand of Workfront that positioned the company for a major Adobe acquisition. I build brands that look great and speak clearly, delivering work that inspires, motivates, and converts.…I'm Charlie Worcester, an art director and brand designer with more than two decades experience developing brand systems and campaigns for enterprise B2B and consumer audiences. I combine strategic thinking with hands-on craft to lead creative direction, design systems, and cross-channel campaigns that drive measurable results. I thrive on smart, thoughtful, and unexpected design that connects brands with their audiences. I’ve steered iconic projects from Alaska Air Cargo campaigns that boosted shipping volume and revenue to a full visual rebrand of Workfront that positioned the company for a major Adobe acquisition. I build brands that look great and speak clearly, delivering work that inspires, motivates, and converts.

Charlie Worcester

Creative Director, Art Director, Brand Designer, +2

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I'm Charlie Worcester, an art director and brand designer with more than two decades experience developing brand systems and campaigns for enterprise B2B and consumer audiences. I combine strategic thinking with hands-on craft to lead creative direction, design systems, and cross-channel campaigns that drive measurable results. I thrive on smart, thoughtful, and unexpected design that connects brands with their audiences. I’ve steered iconic projects from Alaska Air Cargo campaigns that boosted shipping volume and revenue to a full visual rebrand of Workfront that positioned the company for a major Adobe acquisition. I build brands that look great and speak clearly, delivering work that inspires, motivates, and converts.…I'm Charlie Worcester, an art director and brand designer with more than two decades experience developing brand systems and campaigns for enterprise B2B and consumer audiences. I combine strategic thinking with hands-on craft to lead creative direction, design systems, and cross-channel campaigns that drive measurable results. I thrive on smart, thoughtful, and unexpected design that connects brands with their audiences. I’ve steered iconic projects from Alaska Air Cargo campaigns that boosted shipping volume and revenue to a full visual rebrand of Workfront that positioned the company for a major Adobe acquisition. I build brands that look great and speak clearly, delivering work that inspires, motivates, and converts.

Available to hire

I’m Charlie Worcester, an art director and brand designer with more than two decades experience developing brand systems and campaigns for enterprise B2B and consumer audiences. I combine strategic thinking with hands-on craft to lead creative direction, design systems, and cross-channel campaigns that drive measurable results. I thrive on smart, thoughtful, and unexpected design that connects brands with their audiences.

I’ve steered iconic projects from Alaska Air Cargo campaigns that boosted shipping volume and revenue to a full visual rebrand of Workfront that positioned the company for a major Adobe acquisition. I build brands that look great and speak clearly, delivering work that inspires, motivates, and converts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Associate Creative Director at Blackwing Creative

August 1, 2014 - November 1, 2025

Lead creative for the agency’s top accounts, directing concept development and visual strategy across branding, advertising and integrated digital marketing for enterprise-level B2B clients. Hands-on designer and art director, guiding a small team of designers and freelancers to deliver high-impact creative across print, digital and campaign platforms. Directed Alaska Air Cargo campaigns that achieved a 31% increase in shipping volume and 110% revenue growth. Led the full visual rebrand of Workfront, building a unified brand system and integrated awareness campaigns ahead of its $1.5B acquisition by Adobe. Recognized by Marketing Magazine, Creativity International, ECHO International and Gold ADDY Awards. Select Clients: Alaska Airlines, Workfront, Centrify, DreamBox Learning, Bloomreach, CyberGrants, Nuance, Proofpoint, Bay FC.

Senior Art Director at Hodgson/Meyers Advertising

June 1, 2007 - August 1, 2014

Lead designer and art director for key national B2B and consumer accounts, developing award-winning campaigns across print, digital and direct marketing channels. Partnered with creative and account leads to concept, design and execute integrated campaigns that consistently drove high engagement and measurable business results. Hands-on in all phases of creative, from concept through production, spanning advertising, direct & dimensional mail, branding, identity systems, web design and trade show environments.

Senior Designer at Kendall Ross

October 1, 2005 - June 1, 2007

Lead designer at a retail branding and design agency, owning concept development and execution across consumer packaged goods (CPG), brand identity and environmental design projects. Specialized in packaging design, leading initiatives for Sahale Snacks, Made in Washington Stores, Norquest Seafoods (Trident) and Kensington Products—from competitive and category audits to concept development, custom typography and illustration, line extensions and retail display systems. Developed the Snowflake Lane launch identity, creating the original wordmark, logo system and integrated campaign, including signage, transit ads and retail displays. Presented work directly to clients, pitching and selling concepts that strengthened packaging impact and brand storytelling.

Creative Director / Senior Designer / Designer at Wilkes Creative (Aka Monaghan & Company)

June 1, 1995 - October 1, 2005

Led all creative output for this CPG and retail branding agency, overseeing concept development, design execution and production across food, beverage and private-label clients. Directed a team of designers, providing mentorship and design guidance to ensure brand consistency and creative excellence. Partnered with account teams to present and sell creative work, guiding initiatives that strengthened brand presence and retail performance. Managed design systems across 200+ SKUs, balancing visual consistency with innovation for new product launches and redesigns.