Available to hire
Highly motivated and detail-oriented professional experienced in maintaining client relationships,
fielding concerns, proactive outreach, developing and executing impactful measurement strategies,
synthesizing complex data into actionable insights, and delivering compelling results and reports for
executive action. Eager to leverage soft, technical skills, and academic background to support the overall
goal of the team and the establishment.
Experience Level
Work Experience
Marketing Associate at Experian
March 1, 2025 - PresentEducated potential clients on campaign goals, logistics, and performance indicators; updated clients on campaign health and addressed concerns; developed strategic audience targeting for programmatic campaigns for 500+ agencies and brands, contributing to over $10M in media spend; collaborated with the curation team on data reporting, visualization, tracking, and measurement; led onboarding and training of offshore team.
Senior Audience Strategist at Audigent (Acquired by Experian)
October 1, 2023 - March 1, 2025Led onboarding and training for new team members via weekly meetings and standardized training and resource collateral; collaborated with the marketing team to create sales collateral (decks, one-pagers, flyers, and templates) to report on trends and granular insights for internal stakeholders, potential clients, and partners.
Audience Strategist at Audigent (Acquired by Experian)
October 1, 2021 - October 1, 2023Shaped strategic recommendations for Brand and Agency Partners across digital channels such as native, display, video, and CTV, as well as within paid media platforms such as Google, DV360, and Meta; partnered with Sales and Audience Strategy counterparts to craft compelling responses to RFPs from Brand and Agency Partners, including audience and media proposals that align with client goals.
Education
Bachelor of Business Administration at CUNY Baruch - Zicklin School of Business
January 11, 2030 - January 1, 2020Qualifications
HTML5 Application
January 11, 2030 - June 23, 2026Google Analytics
January 11, 2030 - June 23, 2026Advanced Digital Marketing
January 11, 2030 - June 23, 2026Digital Marketing
January 11, 2030 - June 23, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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