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I'm a freelance social media manager and content strategist with hands-on experience running full social strategy — content planning, posting cadence, brand voice, growth and reporting — for client brands and my own ventures. I'm currently leading social strategy for Ruly (an energy gummy brand) and previously built and ran social media end-to-end for KG Garms. I specialise in turning ideas into actionable content plans, and I bring a lived experience perspective to my work as a transformation coach and content creator. I'm the founder of Reset Your Path, delivering talks and workshops on mental health, addiction, resilience and rebuilding. I volunteer as a speaker with the Amy Winehouse Foundation, with a personal story featured in the latest Amy Winehouse book. I'm a confident communicator with a strong academic background in Business Management and Marketing.…I'm a freelance social media manager and content strategist with hands-on experience running full social strategy — content planning, posting cadence, brand voice, growth and reporting — for client brands and my own ventures. I'm currently leading social strategy for Ruly (an energy gummy brand) and previously built and ran social media end-to-end for KG Garms. I specialise in turning ideas into actionable content plans, and I bring a lived experience perspective to my work as a transformation coach and content creator. I'm the founder of Reset Your Path, delivering talks and workshops on mental health, addiction, resilience and rebuilding. I volunteer as a speaker with the Amy Winehouse Foundation, with a personal story featured in the latest Amy Winehouse book. I'm a confident communicator with a strong academic background in Business Management and Marketing.

Kelly Gilloran

Social Media Manager, Content Creator, Brand Strategist, +2

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I'm a freelance social media manager and content strategist with hands-on experience running full social strategy — content planning, posting cadence, brand voice, growth and reporting — for client brands and my own ventures. I'm currently leading social strategy for Ruly (an energy gummy brand) and previously built and ran social media end-to-end for KG Garms. I specialise in turning ideas into actionable content plans, and I bring a lived experience perspective to my work as a transformation coach and content creator. I'm the founder of Reset Your Path, delivering talks and workshops on mental health, addiction, resilience and rebuilding. I volunteer as a speaker with the Amy Winehouse Foundation, with a personal story featured in the latest Amy Winehouse book. I'm a confident communicator with a strong academic background in Business Management and Marketing.…I'm a freelance social media manager and content strategist with hands-on experience running full social strategy — content planning, posting cadence, brand voice, growth and reporting — for client brands and my own ventures. I'm currently leading social strategy for Ruly (an energy gummy brand) and previously built and ran social media end-to-end for KG Garms. I specialise in turning ideas into actionable content plans, and I bring a lived experience perspective to my work as a transformation coach and content creator. I'm the founder of Reset Your Path, delivering talks and workshops on mental health, addiction, resilience and rebuilding. I volunteer as a speaker with the Amy Winehouse Foundation, with a personal story featured in the latest Amy Winehouse book. I'm a confident communicator with a strong academic background in Business Management and Marketing.

Available to hire

I’m a freelance social media manager and content strategist with hands-on experience running full social strategy — content planning, posting cadence, brand voice, growth and reporting — for client brands and my own ventures. I’m currently leading social strategy for Ruly (an energy gummy brand) and previously built and ran social media end-to-end for KG Garms. I specialise in turning ideas into actionable content plans, and I bring a lived experience perspective to my work as a transformation coach and content creator.

I’m the founder of Reset Your Path, delivering talks and workshops on mental health, addiction, resilience and rebuilding. I volunteer as a speaker with the Amy Winehouse Foundation, with a personal story featured in the latest Amy Winehouse book. I’m a confident communicator with a strong academic background in Business Management and Marketing.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Public Speaker at Reset Your Path (Self-Employed)

December 1, 2025 - Present

Delivering talks and workshops in schools, universities, organisations and community groups on mental health, addiction, resilience and lived experience. Working alongside charities including the Amy Winehouse Foundation. Developing an eight-week transformation coaching programme for individuals in recovery and rebuilding; building a LinkedIn outreach strategy for speaking bookings.

Freelance Social Media Strategist at Ruly

January 1, 2025 - Present

Engaged directly on social media and brand visibility strategy for an energy gummy brand; led retail visibility with stockists/buyers; managed rebrand rollout and content planning ahead of a major relaunch; planned events and health & beauty launch coverage and content strategy.

Founder at KG GARMS (Mental-Health Streetwear Brand)

June 1, 2024 - Present

Founded a mental-health-focused streetwear brand built around advocacy and community; lead brand strategy, marketing, content creation and campaign planning; manage social media and collaborate with creatives, suppliers and partners.

Personal Brand Social Strategy at Reset Your Path / @kelly.gilloran

January 1, 2024 - Present

Built and execute full content strategy for personal brand across TikTok and Instagram, including a structured signature content series mapped to platform search trends; plan content calendars, posting cadence and growth strategy, posting daily aligned to audience insights.

Founder at KG GARMS (Vintage Clothing)

September 1, 2020 - July 31, 2023

Founded and ran an online vintage clothing business, expanding into Brick Lane Backyard Market; managed branding, marketing, website design, content creation and sales; donated a percentage of profits to mental health charities and used the platform for advocacy.

Social Media Manager (Own Brand) at KG Garms

September 1, 2020 - Present

Owned end-to-end social media strategy across two iterations of the brand (vintage clothing and mental-health streetwear): content planning, posting schedule, brand voice, audience growth and campaign execution. Built brand presence from zero and grew engaged audiences through consistent content strategy.

Marketing Executive at Net Temps Limited

September 1, 2019 - May 31, 2020

Managed all company social media platforms and created photographic marketing content; supported advertising campaigns, brand promotion and worked with clients to increase engagement and traffic.

Receptionist at Xercise4Less

September 1, 2018 - June 30, 2019

Front-of-house customer service, gym operations, managing enquiries and daily safety checks; achieved Level 3 First Aid Qualification.

Freelance Content Creator, UGC & Social Media at Self-Employed

January 1, 2018 - Present

Over six years of content creation experience for wellness and lifestyle brands; producing UGC video content and TikTok-style edited videos, brand event coverage and organic social campaigns; growing personal brand across TikTok and Instagram; scripting and voiceovers; established rate card and portfolio; active on platforms like Billo, JoinBrands and Contra.

Hospitality Team Member at Centre Parcs

July 1, 2016 - January 31, 2018

Front and back-of-house restaurant operations across two venues, including cooking, service, cash handling and customer care.

Co-Founder at Katie & Kelly's Dog Walking Service

January 1, 2014 - June 30, 2016

Co-founded and ran a local pet care business; built client base through marketing, word of mouth and digital presence.