Available to hire
Hi, I’m Lucía Peschiera, a Creative Producer and Brand Content Lead with 15+ years of experience across fashion, beauty, lifestyle and e-commerce. I lead photo, video and brand content productions from concept to delivery, blending visual storytelling with smart production planning, team coordination and budget management.
I’m currently integrating AI tools into creative workflows to speed up mood boards, content ideas, visuals and campaigns, while maintaining strong brand consistency. I’ve built end-to-end processes and led teams across Spain, Latin America and beyond, delivering 100+ audiovisual and brand content projects for global brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Advanced
Work Experience
Freelance Creative Producer at Freelance (Barcelona)
January 1, 2025 - PresentLead creative production for international brand projects; delivered 100+ audiovisual and brand content projects; built AI-assisted workflows; collaborated with Google, Swarovski, Inditex, L’Bel, Esika and Cyzone.
Creative Content & Production Manager at San Saru
January 1, 2025 - December 31, 2026Managed creative content workflow across brand, e-commerce, social and paid media; translated marketing and product needs into clear briefs, timelines and deliverables; coordinated creative, marketing, product, e-commerce, retail and external suppliers; managed shooting calendars, budgets, casting, logistics, approvals and deliveries; improved production efficiency through AI tools; ensured quality control and visual consistency across launches and campaigns.
Creative Content & Production Manager at Freelance / Self-employed
January 1, 2025 - PresentManaged cross-brand content & AI-driven workflows across fashion and e-commerce campaigns; translated marketing and product needs into clear briefs, timelines and deliverables.
Creative Producer & Brand Content Lead at Barcelona-based / Freelance
January 1, 2023 - PresentCreative producer and brand content lead for fashion, beauty, lifestyle and e-commerce; built mood boards, visuals and campaign concepts; managed budgets, teams, shootings and deliveries; worked with brands including Google, Swarovski, Inditex, L’Bel, Esika and Cyzone; implemented AI tools to streamline workflows.
Head of Creative Production at Barcelona-based (International Brand Projects)
January 1, 2023 - December 31, 2025Head of creative production for international brand projects; led 100+ audiovisual and brand content projects; built end-to-end production workflows; delivered projects for Google, Swarovski, Inditex, L’Bel, Esika and Cyzone; integrated AI tools to speed up mood boards and planning.
Freelance Digital Brand Management at Self-Employed
January 1, 2023 - January 1, 2025Lead creative production for international brand projects. Led mood boards and visual direction for brand campaigns. Oversaw casting, suppliers, budgets, logistics. Built AI-assisted workflows for mood boards, references and planning. Coordinated Creative, Marketing, Product, E-commerce, Retail and suppliers. Managed shootings and final deliveries. Improved workflows with Asana and AI tools; ensured visual consistency across launches and campaigns; 100+ projects including Google, Swatch, Inditex, L’Oréal, L’Bel, Ésika and Cyzone.
Brand Content Lead at New Business Norte Studio
January 1, 2023 - December 31, 2025Led end-to-end production for international brand projects; delivered projects for Google and Swarovski; managed budgets, suppliers, clients and production teams; integrated AI tools to accelerate ideation and planning; ensured brand consistency across launches.
Senior Creative Production Manager
January 1, 2023 - December 31, 2025Managed international creative projects from briefing to delivery; coordinated clients, suppliers, budgets, timings and production timelines; delivered projects for Google and Swarovski; supported creative proposals, planning, client communication and execution; oversaw 100+ audio-visual and brand content projects; coordinated cross-functional teams across creative, marketing, product, e-commerce, retail and external suppliers; improved production efficiency through AI-powered processes and AI tools; ensured quality control and visual consistency across launches and campaigns.
Creative Producer & New Business Lead at North Studio
January 1, 2023 - January 1, 2025Coordinated international creative projects from brief to delivery. Coordinated clients, suppliers, budgets, teams and production timelines.
Creative Stylist / Freelance at Freelance (Madrid)
January 1, 2019 - December 31, 2019Developed styling, wardrobe testing and visual concepts for fashion shoots; worked with brands including El Corte Inglés, Massimo Dutti, MNG and Emidio Tucci.
Head of Creative Production & Styling at Showroom Privé (E-commerce)
January 1, 2019 - December 31, 2022Led creative direction and production for fashion e-commerce campaigns; managed editorial production and styling team; developed concepts, lookbooks and visual storytelling; coordinated commercial, merchandising, samples and production workflows; managed budgets and planning across large-scale productions.
Creative Stylist / Freelance at Freelance
January 1, 2019 - December 31, 2019Developed styling and visual concepts for fashion shoots.
Head of Creative Production & Styling at Showroom Privé
January 1, 2019 - December 31, 2022Led editorial production workflows for fashion e-commerce campaigns; directed styling and creative teams; planned lookbooks and production calendars; coordinated commercial, merchandising, samples and production teams; managed budgets, logistics, deadlines, and quality control.
Creative Stylist / Freelance
January 1, 2019 - December 31, 2019Developed styling, wardrobe testing and visual concepts for fashion shoots.
Head of Creative Production & Styling at Showroom Private (E-commerce company)
January 1, 2019 - January 1, 2022Led editorial production and styling teams; managed briefs, budgets, suppliers, and production timelines. Delivered projects for Google and Swarovski; coordinated client communications and execution.
Collaborator / Freelance Editor at Conde Nast Spain (Editorial)
January 1, 2018 - January 1, 2019Created styling and visual concepts for editorial fashion shoots.
Collaborator / Freelance Editorial Stylist at Conde Nast Spain
January 1, 2018 - January 1, 2019Created styling and visual concepts for editorial fashion shoots.
Freelance Creative Producer at Conde Nast Spain (Editorial)
January 1, 2018 - December 31, 2019Collaborated on editorial fashion shoots, developing styling and visual concepts in collaboration with Conde Nast Spain.
Freelance Editorial & Creative Producer at Condé Nast Spain
January 1, 2018 - January 1, 2019Created styling and visual concepts for editorial fashion shoots.
Founder and Executive Producer at LU & CIA, Production Company
January 1, 2015 - December 31, 2018Founded and led a creative production company; produced 100+ audiovisual productions, campaigns and brand events; led concept development, art direction, budgeting, casting and logistics.
Producer & New Business Lead at North Studio
January 1, 2015 - January 1, 2018Produced content for launches and large-scale catalogue campaigns. Managed production teams for L’Bel, Esika and Cyzone, including casting and logistics.
Founder and Executive Producer at LU & CIA Production Company
January 1, 2015 - December 31, 2018Founded and led audiovisual productions, campaigns and brand events; oversaw creative concepts, art direction, budgets, casting and logistics.
Founder & Executive Producer at LU & Lucia Production Company
January 1, 2015 - January 1, 2018Produced 100+ audiovisual productions, campaigns and brand events. Led creative concepts, art direction, budgets, casting, suppliers and logistics.
Head of Editorial Production & Styling at Belcorp (Multinational Beauty Corporation)
January 1, 2012 - December 31, 2015Led editorial photo production, styling and creative direction for magazines.
Head of Editorial Production & Styling at Belcorp, Multinational Beauty Corporation
January 1, 2012 - December 31, 2015Led editorial photo production, styling and creative direction for magazines; coordinated cross-functional teams including creative, styling and production; planned and managed budgets, schedules, and production workflows; collaborated with marketing and merchandising to ensure brand consistency and quality.
Head of Editorial Production & Creative Styling at Belcorp
January 1, 2012 - January 1, 2015Led editorial photo production, styling and creative direction for magazines.
Education
Digital Brand Management at IED Madrid
January 1, 2011 - January 1, 2012BA Fashion Design at Universidad Tecnológica de Chile
January 11, 2030 - June 24, 2026Advertising & Marketing at UPC
January 11, 2030 - June 24, 2026Image Consulting at IED Madrid
January 11, 2030 - June 24, 2026Image Consulting at IED Madrid
January 11, 2030 - June 24, 2026Digital Brand Management at IED Madrid
January 11, 2030 - June 24, 2026BA Fashion Design at Universidad Tecnológica de Chile
January 11, 2030 - June 24, 2026Image Consulting at IED Madrid
January 11, 2030 - June 24, 2026Digital Brand Management at IED Madrid
January 11, 2030 - June 24, 2026BA Fashion Design at Universidad Tecnológica de Chile
January 11, 2030 - June 24, 2026Advertising & Marketing at UPC
January 11, 2030 - June 24, 2026Image Consulting at IED Madrid
January 11, 2030 - July 6, 2026Digital Brand Management at IED Madrid
January 11, 2030 - July 6, 2026Fashion Design at Universidad Tecnológica de Chile
January 11, 2030 - July 6, 2026Advertising and Marketing at UPC
January 1, 2011 - January 1, 2012Image Consulting at IED Madrid
January 11, 2030 - July 7, 2026Digital Brand Management at IED Madrid
January 11, 2030 - July 7, 2026BA Fashion Design at Universidad Tecnológica de Chile
January 11, 2030 - July 7, 2026Advertising and Marketing at UPC COSAS Editorial Group
January 11, 2030 - July 7, 2026Qualifications
Image Consulting
January 11, 2030 - June 24, 2026Digital Brand Management
January 11, 2030 - June 24, 2026BA Fashion Design
January 11, 2030 - June 24, 2026Advertising & Marketing
January 11, 2030 - June 24, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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