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I'm Lucía Peschiera, a Creative Producer and Brand Content Lead with 15+ years of experience in fashion, beauty, lifestyle and e-commerce. I lead photo, video and brand content productions from concept to delivery, blending visual storytelling with production planning, team coordination and budget management. I'm currently integrating AI tools into creative workflows to speed up mood boards, content ideas, product visuals and campaign development, while maintaining strong brand consistency. I also run a production company and have led international teams across Lima, Madrid and Barcelona.…I'm Lucía Peschiera, a Creative Producer and Brand Content Lead with 15+ years of experience in fashion, beauty, lifestyle and e-commerce. I lead photo, video and brand content productions from concept to delivery, blending visual storytelling with production planning, team coordination and budget management. I'm currently integrating AI tools into creative workflows to speed up mood boards, content ideas, product visuals and campaign development, while maintaining strong brand consistency. I also run a production company and have led international teams across Lima, Madrid and Barcelona.

Lucía Peschiera

Creative Director, Production Manager, Content Producer, +5

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I'm Lucía Peschiera, a Creative Producer and Brand Content Lead with 15+ years of experience in fashion, beauty, lifestyle and e-commerce. I lead photo, video and brand content productions from concept to delivery, blending visual storytelling with production planning, team coordination and budget management. I'm currently integrating AI tools into creative workflows to speed up mood boards, content ideas, product visuals and campaign development, while maintaining strong brand consistency. I also run a production company and have led international teams across Lima, Madrid and Barcelona.…I'm Lucía Peschiera, a Creative Producer and Brand Content Lead with 15+ years of experience in fashion, beauty, lifestyle and e-commerce. I lead photo, video and brand content productions from concept to delivery, blending visual storytelling with production planning, team coordination and budget management. I'm currently integrating AI tools into creative workflows to speed up mood boards, content ideas, product visuals and campaign development, while maintaining strong brand consistency. I also run a production company and have led international teams across Lima, Madrid and Barcelona.

Available to hire

I’m Lucía Peschiera, a Creative Producer and Brand Content Lead with 15+ years of experience in fashion, beauty, lifestyle and e-commerce. I lead photo, video and brand content productions from concept to delivery, blending visual storytelling with production planning, team coordination and budget management.

I’m currently integrating AI tools into creative workflows to speed up mood boards, content ideas, product visuals and campaign development, while maintaining strong brand consistency. I also run a production company and have led international teams across Lima, Madrid and Barcelona.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Blender

Intermediate

Data Visualization

Intermediate

Editorial Illustration

Intermediate

Fashion Design

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Catalan; Valencian

Intermediate

Work Experience

Head of Editorial Production & Creative Styling at Belcorp

January 1, 2012 - January 1, 2015

Led editorial photo production, styling and creative direction for magazines.

Founder & Executive Producer at LU & Lucia Production Company

January 1, 2015 - January 1, 2018

Produced 100+ audiovisual productions, campaigns and brand events. Led creative concepts, art direction, budgets, casting, suppliers and logistics.

Freelance Editorial & Creative Producer at Condé Nast Spain

January 1, 2018 - January 1, 2019

Created styling and visual concepts for editorial fashion shoots.

Head of Creative Production & Styling at Showroom Private (E-commerce company)

January 1, 2019 - January 1, 2022

Led editorial production and styling teams; managed briefs, budgets, suppliers, and production timelines. Delivered projects for Google and Swarovski; coordinated client communications and execution.

Creative Producer & New Business Lead at North Studio

January 1, 2023 - January 1, 2025

Coordinated international creative projects from brief to delivery. Coordinated clients, suppliers, budgets, teams and production timelines.

Creative Content & Production Manager at Freelance / Self-employed

January 1, 2025 - Present

Managed cross-brand content & AI-driven workflows across fashion and e-commerce campaigns; translated marketing and product needs into clear briefs, timelines and deliverables.

Head of Editorial Production & Styling at Belcorp, Multinational Beauty Corporation

January 1, 2012 - December 31, 2015

Led editorial photo production, styling and creative direction for magazines; coordinated cross-functional teams including creative, styling and production; planned and managed budgets, schedules, and production workflows; collaborated with marketing and merchandising to ensure brand consistency and quality.

Creative Stylist / Freelance

January 1, 2019 - December 31, 2019

Developed styling, wardrobe testing and visual concepts for fashion shoots.

Head of Creative Production & Styling at Showroom Privé

January 1, 2019 - December 31, 2022

Led editorial production workflows for fashion e-commerce campaigns; directed styling and creative teams; planned lookbooks and production calendars; coordinated commercial, merchandising, samples and production teams; managed budgets, logistics, deadlines, and quality control.

Senior Creative Production Manager

January 1, 2023 - December 31, 2025

Managed international creative projects from briefing to delivery; coordinated clients, suppliers, budgets, timings and production timelines; delivered projects for Google and Swarovski; supported creative proposals, planning, client communication and execution; oversaw 100+ audio-visual and brand content projects; coordinated cross-functional teams across creative, marketing, product, e-commerce, retail and external suppliers; improved production efficiency through AI-powered processes and AI tools; ensured quality control and visual consistency across launches and campaigns.

Creative Content & Production Manager at San Saru

January 1, 2025 - December 31, 2026

Managed creative content workflow across brand, e-commerce, social and paid media; translated marketing and product needs into clear briefs, timelines and deliverables; coordinated creative, marketing, product, e-commerce, retail and external suppliers; managed shooting calendars, budgets, casting, logistics, approvals and deliveries; improved production efficiency through AI tools; ensured quality control and visual consistency across launches and campaigns.

Founder and Executive Producer at LU & CIA Production Company

January 1, 2015 - December 31, 2018

Founded and led audiovisual productions, campaigns and brand events; oversaw creative concepts, art direction, budgets, casting and logistics.

Freelance Creative Producer at Conde Nast Spain (Editorial)

January 1, 2018 - December 31, 2019

Collaborated on editorial fashion shoots, developing styling and visual concepts in collaboration with Conde Nast Spain.

Brand Content Lead at New Business Norte Studio

January 1, 2023 - December 31, 2025

Led end-to-end production for international brand projects; delivered projects for Google and Swarovski; managed budgets, suppliers, clients and production teams; integrated AI tools to accelerate ideation and planning; ensured brand consistency across launches.