Multidisciplinary Designer at Grido

Rigged and animated a library of 20 3D character avatars for Grido's AI health assistant app, producing 10 reusable animations per character for use across the full roster. Modeled and produced 3D assets to support the app's visual identity and feature rollouts. Audited an AI-driven content platform through cognitive walkthroughs and rigorous UX analysis, flagging 18 usability issues including 7 major interaction roadblocks. Assessed complex user flows to deliver structured wireframe recommendations that eliminated navigation friction across core user pathways. Completely restructured large automotive datasets for a digital car museum, improving information architecture, search findability, and user orientation.

Creative Director at Wesualize Studios

Directed creative execution and end-to-end production pipelines for high-profile VFX advertising campaigns for brands including Birla Group and P.F. Chang's. Crafted multi-layered storyboards blending complex 3D environments with live-action footage. Managed a 3-person on-site production crew — two cinematographers and a drone operator — to guarantee precision execution under tight broadcasting schedules.

Freelance Multidisciplinary Designer at Independent Practice

Delivered visual design, branding, and UX across e-commerce and digital products, building scalable design systems and brand architectures for client teams. Produced 3D models, character rigs, animation, and end-to-end videography for advertising and motion-graphics projects.

Design Intern at Tata Consultancy Services (TCS)

Studied interaction patterns in immersive virtual environments to optimise spatial usability and task workflows. Produced high-fidelity 3D concepts and assets in Blender informed by user research and prototype testing. Presented interactive design frameworks to senior stakeholders, supporting stakeholder management for integration into engineering roadmaps.