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Hi, I’m Hafsa Adeel, a Karachi-based brand and creative marketing professional with an MBA in Marketing. I specialize in crafting tailored brand messaging, developing integrated campaigns, and guiding cross-functional teams to bring creative concepts to life. Throughout my roles at Helium Pvt Ltd / Nitrogen, Pizza Hut, and Hexagon, I’ve led brand activations, digital strategies, and experiential marketing efforts that connect with audiences and drive business growth. I enjoy collaborating with designers, copywriters, and PR partners to deliver on client objectives with measurable impact.…Hi, I’m Hafsa Adeel, a Karachi-based brand and creative marketing professional with an MBA in Marketing. I specialize in crafting tailored brand messaging, developing integrated campaigns, and guiding cross-functional teams to bring creative concepts to life. Throughout my roles at Helium Pvt Ltd / Nitrogen, Pizza Hut, and Hexagon, I’ve led brand activations, digital strategies, and experiential marketing efforts that connect with audiences and drive business growth. I enjoy collaborating with designers, copywriters, and PR partners to deliver on client objectives with measurable impact.

Hafsa Adeel

Brand Strategist, Creative Director, Marketing Strategist, +2

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Hi, I’m Hafsa Adeel, a Karachi-based brand and creative marketing professional with an MBA in Marketing. I specialize in crafting tailored brand messaging, developing integrated campaigns, and guiding cross-functional teams to bring creative concepts to life. Throughout my roles at Helium Pvt Ltd / Nitrogen, Pizza Hut, and Hexagon, I’ve led brand activations, digital strategies, and experiential marketing efforts that connect with audiences and drive business growth. I enjoy collaborating with designers, copywriters, and PR partners to deliver on client objectives with measurable impact.…Hi, I’m Hafsa Adeel, a Karachi-based brand and creative marketing professional with an MBA in Marketing. I specialize in crafting tailored brand messaging, developing integrated campaigns, and guiding cross-functional teams to bring creative concepts to life. Throughout my roles at Helium Pvt Ltd / Nitrogen, Pizza Hut, and Hexagon, I’ve led brand activations, digital strategies, and experiential marketing efforts that connect with audiences and drive business growth. I enjoy collaborating with designers, copywriters, and PR partners to deliver on client objectives with measurable impact.

Available to hire

Hi, I’m Hafsa Adeel, a Karachi-based brand and creative marketing professional with an MBA in Marketing. I specialize in crafting tailored brand messaging, developing integrated campaigns, and guiding cross-functional teams to bring creative concepts to life.

Throughout my roles at Helium Pvt Ltd / Nitrogen, Pizza Hut, and Hexagon, I’ve led brand activations, digital strategies, and experiential marketing efforts that connect with audiences and drive business growth. I enjoy collaborating with designers, copywriters, and PR partners to deliver on client objectives with measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Geographic Information System Intern at Board of Revenue - Government of Sindh

January 1, 2015 - January 1, 2016

Worked under the project LA RMIS (Land Administration & Revenue Information System) as part of the internship, contributing to data collection and system understanding.

Assistant Brand Manager at Pizza Hut

January 1, 2019 - January 1, 2020

Worked on concept ideas for new products and services. Assisted Senior Brand Manager in product research, launch campaigns and new variants which positively impacted business growth. Monitored marketing expenditures and ensured budgetary guidelines. Maintained vendor relationships to streamline marketing communications. Responsible for rolling up monthly content calendars on digital channels in coordination with a digital agency. Assisted in annual marketing plans, alliances, and launch plans for the year.

Assistant Strategy & Creative Manager at Helium Pvt Ltd / Nitrogen

January 1, 2023 - January 1, 2024

Crafted tailored brand strategies by collaborating with the Account Manager to understand goals, values, and target audiences. Coordinated with cross-functional teams to bring creative event concepts to life and collaborated with creative teams to develop compelling brand messaging and visuals.

Creative Strategist at Heptagon

January 1, 2024 - Present

Designed and executed integrated marketing campaigns aligned with client objectives, focusing on creativity, relevance, and measurable impact. Collaborated with cross-functional teams to brainstorm and refine ideas for brand activations, digital strategies, and experiential marketing. Worked closely with designers, copywriters, and other team members to ensure seamless execution from concept to implementation.

Creative Strategist at Hexagon

January 1, 2024 - Present

Designed and executed integrated marketing campaigns that align with client objectives, focusing on creativity, relevance, and measurable impact. Collaborated with cross-functional teams to brainstorm and refine brand activations, digital strategies, and experiential marketing.

Geography Information System Intern at Board of Revenue - Government of Sindh

January 1, 2015 - January 1, 2016

Worked on the Land Administration & Revenue Management Information System (LARIMS) project.