Hi, I’m Gwen Kho. I’m a social media manager and content strategist with 10+ years of leading global brand campaigns and community strategy in financial services and sports events. I also run a personal travel and food content account, @travelergweneats, to stay close to audience interests and current trends. I’m hands-on with end-to-end content—from trend research and concept development to editing and scheduling—and I thrive on turning insights into engaging, scalable programs across multiple markets. I excel at launching and growing brand presence from the ground up, coordinating cross-functional teams across 40+ markets, and delivering data-informed campaigns across Instagram, TikTok, and other channels. My passion is translating audience insight into creative, performance-driven content that drives meaningful engagement and growth.

Hi, I’m Gwen Kho. I’m a social media manager and content strategist with 10+ years of leading global brand campaigns and community strategy in financial services and sports events. I also run a personal travel and food content account, @travelergweneats, to stay close to audience interests and current trends. I’m hands-on with end-to-end content—from trend research and concept development to editing and scheduling—and I thrive on turning insights into engaging, scalable programs across multiple markets. I excel at launching and growing brand presence from the ground up, coordinating cross-functional teams across 40+ markets, and delivering data-informed campaigns across Instagram, TikTok, and other channels. My passion is translating audience insight into creative, performance-driven content that drives meaningful engagement and growth.

Available to hire

Hi, I’m Gwen Kho. I’m a social media manager and content strategist with 10+ years of leading global brand campaigns and community strategy in financial services and sports events. I also run a personal travel and food content account, @travelergweneats, to stay close to audience interests and current trends. I’m hands-on with end-to-end content—from trend research and concept development to editing and scheduling—and I thrive on turning insights into engaging, scalable programs across multiple markets.

I excel at launching and growing brand presence from the ground up, coordinating cross-functional teams across 40+ markets, and delivering data-informed campaigns across Instagram, TikTok, and other channels. My passion is translating audience insight into creative, performance-driven content that drives meaningful engagement and growth.

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Language

English
Fluent

Work Experience

Senior Digital Marketing Manager at Standard Chartered Bank, Singapore
November 1, 2019 - Present
Lead social and digital campaign strategy across the bank's global brand campaigns, managing multi-platform rollout across channels using Sprinklr; delivered 48 million digital impressions and an 18% video view-through rate; directed diversity and inclusion campaigns.
Content Creator & Social Media Strategist at Standard Chartered Bank, Singapore
November 1, 2019 - June 1, 2021
Plan, create, and publish content across Reels, carousels, on Meta, Instagram, X and LinkedIn—owning the full pipeline from trend research and concept development to editing and scheduling.
Senior Digital Marketing Strategist at Bank of Singapore
November 1, 2018 - November 1, 2019
Led social and content strategy for the bank's first fully integrated global campaign across Dubai, Luxembourg, Singapore, and Hong Kong; coordinated cross-market content; delivered 3 million video views and 28,000 engagements on a $15,000 budget; evaluated and implemented social listening & management platforms.
Digital Marketing Manager – Content & Strategy at SportSG (Sports Singapore)
June 1, 2016 - August 1, 2018
Delivered 35% growth in Facebook and Instagram communities through a structured, trend-responsive content strategy across 100+ national sporting events annually; built and managed a 300-volunteer digital contributor network to support live event coverage; fostered real-time community engagement during live events.
SEA Games Sponsorship Manager at SportSG (Sports Singapore)
February 1, 2015 - March 1, 2016
Managed multi-million-dollar sponsorship fulfillment across six stadiums and sports venues, including digital and mobile marketing integrations.

Education

Bachelor of Communications (Design) at RM IT University
January 11, 2030 - June 24, 2026
Professional Certificate in Digital Marketing with AI at London School of Business
January 1, 2025 - June 24, 2026
Professional Certificate, Advertising & Promotional Design at Institute of Advertising Singapore
January 11, 2030 - June 24, 2026
Professional Diploma, Architectural Technology at Singapore Polytechnic
January 11, 2030 - June 24, 2026

Qualifications

Professional Certificate in Digital Marketing with AI
January 1, 2025 - June 24, 2026
Professional Certificate, Advertising & Promotional Design
January 11, 2030 - June 24, 2026
Professional Diploma, Architectural Technology
January 11, 2030 - June 24, 2026

Industry Experience

Media & Entertainment, Financial Services, Travel & Hospitality, Professional Services, Software & Internet, Other