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I am a performance marketer with 5+ years of experience scaling consumer mobile apps across Android and iOS. I specialize in user acquisition, attribution, creative experimentation, budget allocation, ROAS optimization, and LTV/CAC-driven growth across social, creator economy, chat, and calling platforms. I partner with creative, product, and analytics teams to translate performance insights into creative tests, funnel improvements, and budget decisions that drive efficient growth, higher retention, and stronger monetization across Android and iOS.…I am a performance marketer with 5+ years of experience scaling consumer mobile apps across Android and iOS. I specialize in user acquisition, attribution, creative experimentation, budget allocation, ROAS optimization, and LTV/CAC-driven growth across social, creator economy, chat, and calling platforms. I partner with creative, product, and analytics teams to translate performance insights into creative tests, funnel improvements, and budget decisions that drive efficient growth, higher retention, and stronger monetization across Android and iOS.

Somya Jain

Performance Marketer, Growth Marketer, Product Marketer, +2

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I am a performance marketer with 5+ years of experience scaling consumer mobile apps across Android and iOS. I specialize in user acquisition, attribution, creative experimentation, budget allocation, ROAS optimization, and LTV/CAC-driven growth across social, creator economy, chat, and calling platforms. I partner with creative, product, and analytics teams to translate performance insights into creative tests, funnel improvements, and budget decisions that drive efficient growth, higher retention, and stronger monetization across Android and iOS.…I am a performance marketer with 5+ years of experience scaling consumer mobile apps across Android and iOS. I specialize in user acquisition, attribution, creative experimentation, budget allocation, ROAS optimization, and LTV/CAC-driven growth across social, creator economy, chat, and calling platforms. I partner with creative, product, and analytics teams to translate performance insights into creative tests, funnel improvements, and budget decisions that drive efficient growth, higher retention, and stronger monetization across Android and iOS.

Available to hire

I am a performance marketer with 5+ years of experience scaling consumer mobile apps across Android and iOS. I specialize in user acquisition, attribution, creative experimentation, budget allocation, ROAS optimization, and LTV/CAC-driven growth across social, creator economy, chat, and calling platforms.
I partner with creative, product, and analytics teams to translate performance insights into creative tests, funnel improvements, and budget decisions that drive efficient growth, higher retention, and stronger monetization across Android and iOS.

Skills

Google Ads

Facebook Ads

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Work Experience

Marketing Lead - User Acquisition & Growth at ShareChat (ShareChat, Moj & Vibely)

January 1, 2024 - February 1, 2025

Managed $450K+/day performance marketing spends across Google App Campaigns, Meta Ads, Apple Search Ads, TikTok, and Snapchat; scaled DAU to 50M+ through multilingual acquisition and audience strategy; used CAC, payback period, retention, ARPU/LTV, and ROAS to improve efficiency; optimized funnels, creatives, targeting and bidding; used AppsFlyer and Firebase for cohort analysis; collaborated with creative, product, and analytics teams; conducted ongoing A/B tests to improve onboarding and conversions.

User Acquisition Manager - Vibely at Vibely (ShareChat)

May 1, 2022 - December 1, 2023

Scaled Vibely from scratch to ~$35K revenue through performance-led acquisition and LTV-based scaling strategies across Android and iOS. Managed $12K+/day ad spends while maintaining CAC benchmarks and optimizing acquisition quality across Google, Meta, and Apple Search Ads. Increased revenue from ~$27K stagnation through ASMR-led creatives, regional targeting, campaign restructuring, and funnel optimization. Reduced CAC by 35% on Android and 20% on iOS by improving targeting, creative performance, budget allocation, and ROAS optimization. Achieved payback within 2 months through LTV/CAC optimization and high-retention user acquisition strategies. Improved user progression funnel with 87% transition rate from welcome caller to first caller interaction.

User Acquisition Manager - Vibely at ShareChat

May 1, 2022 - December 1, 2023

Scaled Vibely from scratch to ~$35K revenue via performance-driven acquisition and LTV-based scaling; managed $12K+/day ad spend across Google, Meta, and Apple Search Ads; improved revenue and reduced CAC through regional targeting, creative optimization, and funnel improvements; achieved payback within 2 months and improved user progression funnel.

Performance Marketing Analyst at Digital ROI

March 1, 2020 - April 1, 2022

Managed $600K+ cumulative monthly spends across ecommerce, SaaS, gaming, healthcare, and lead generation; delivered 12x conversion growth with 40% CAC reduction and 110% ROAS improvement; scaled revenue 100% YoY; optimized audience segmentation, funnels, creatives, and performance reporting; operated across APAC, LATAM, Europe, and North America.