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I am a regional marketing leader with 15+ years building and scaling B2B marketing engines across Asia, Europe and US. At Engineering Edge, I built the regional marketing function from the ground up across five international markets, developing brand architecture, PR and communications, content strategy, integrated campaigns, and trade event programs that drove revenue from $20M to $80M. I co-founded Momity, a lifestyle technology startup successfully acquired in 2023. I bring senior marketing leadership, deep regional market knowledge, and genuine AI fluency across regional markets, able to localise global messaging into compelling regional narratives, build ecosystem and media relationships across different continents and execute high-impact marketing programs with full ownership and a strong bias toward outcomes. I am a published contributor to e27 on AI adoption, enterprise growth, and market-building across APAC.…I am a regional marketing leader with 15+ years building and scaling B2B marketing engines across Asia, Europe and US. At Engineering Edge, I built the regional marketing function from the ground up across five international markets, developing brand architecture, PR and communications, content strategy, integrated campaigns, and trade event programs that drove revenue from $20M to $80M. I co-founded Momity, a lifestyle technology startup successfully acquired in 2023. I bring senior marketing leadership, deep regional market knowledge, and genuine AI fluency across regional markets, able to localise global messaging into compelling regional narratives, build ecosystem and media relationships across different continents and execute high-impact marketing programs with full ownership and a strong bias toward outcomes. I am a published contributor to e27 on AI adoption, enterprise growth, and market-building across APAC.

Ryan Emery Iero

Marketer, Marketing Strategist, Brand Strategist, +2

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I am a regional marketing leader with 15+ years building and scaling B2B marketing engines across Asia, Europe and US. At Engineering Edge, I built the regional marketing function from the ground up across five international markets, developing brand architecture, PR and communications, content strategy, integrated campaigns, and trade event programs that drove revenue from $20M to $80M. I co-founded Momity, a lifestyle technology startup successfully acquired in 2023. I bring senior marketing leadership, deep regional market knowledge, and genuine AI fluency across regional markets, able to localise global messaging into compelling regional narratives, build ecosystem and media relationships across different continents and execute high-impact marketing programs with full ownership and a strong bias toward outcomes. I am a published contributor to e27 on AI adoption, enterprise growth, and market-building across APAC.…I am a regional marketing leader with 15+ years building and scaling B2B marketing engines across Asia, Europe and US. At Engineering Edge, I built the regional marketing function from the ground up across five international markets, developing brand architecture, PR and communications, content strategy, integrated campaigns, and trade event programs that drove revenue from $20M to $80M. I co-founded Momity, a lifestyle technology startup successfully acquired in 2023. I bring senior marketing leadership, deep regional market knowledge, and genuine AI fluency across regional markets, able to localise global messaging into compelling regional narratives, build ecosystem and media relationships across different continents and execute high-impact marketing programs with full ownership and a strong bias toward outcomes. I am a published contributor to e27 on AI adoption, enterprise growth, and market-building across APAC.

Available to hire

I am a regional marketing leader with 15+ years building and scaling B2B marketing engines across Asia, Europe and US. At Engineering Edge, I built the regional marketing function from the ground up across five international markets, developing brand architecture, PR and communications, content strategy, integrated campaigns, and trade event programs that drove revenue from $20M to $80M.

I co-founded Momity, a lifestyle technology startup successfully acquired in 2023. I bring senior marketing leadership, deep regional market knowledge, and genuine AI fluency across regional markets, able to localise global messaging into compelling regional narratives, build ecosystem and media relationships across different continents and execute high-impact marketing programs with full ownership and a strong bias toward outcomes. I am a published contributor to e27 on AI adoption, enterprise growth, and market-building across APAC.

Skills

Experience Level

Expert

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Expert

Language

English

Fluent

Work Experience

Head of Marketing & Digital Transformation (Regional) at Engineering Edge (Singapore) Pte Ltd

March 1, 2023 - Present

Built the company’s regional marketing function from the ground up: developed brand architecture and governance, launched an SEO/UX-optimised global website, established content and campaign frameworks, and created the full marketing infrastructure across five international markets. Led integrated B2B campaigns spanning PR, content marketing, digital advertising, SEO, trade media, industry events, and distributor partnerships, driving 85% YoY growth in qualified leads and contributing to revenue growth from $20M to $80M. Planned and executed high-impact industry events and trade shows across APAC and global markets, building ecosystem relationships, distributor networks, and market presence. Led regional narrative development and brand localisation, adapting messaging for five distinct regional markets. Built cross-functional GTM frameworks aligning Marketing, Business Development, and Sales. Operationalised AI-powered marketing technology across the organisation, including AI-assist

Co-Founder / Chief Marketing and Tech Officer at Momity Pte Ltd

December 1, 2020 - January 1, 2023

Co-founded a lifestyle technology startup across Singapore and Southeast Asia; led end-to-end marketing, communications, and brand localisation. Secured early funding through the Alibaba Cloud x SUSS Global Startup Programme and built a community of 57,000+ followers in Indonesia. Drove marketing, branding, and product marketing; led integration with regional platforms and led the acquisition exit in 2023.

Marketing Manager at Influential Brands

October 1, 2016 - August 1, 2020

Drove full-funnel B2B and B2C marketing strategies across Southeast Asia, delivering notable increases in brand visibility and lead generation; led cross-functional teams and managed regional brand forums, partnership events, and stakeholder engagement programs.

Sales & Events Marketing Manager at Freemansland

May 1, 2008 - July 1, 2014

Joined early to build operations, brand, events programs, and commercial partnerships; managed and scaled large-scale events in Singapore and drove increased attendance through multi-channel marketing and partner engagement; contributed to growth from startup to acquisition in 2014.