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I'm Somya Bajaj, a brand marketing and growth specialist with 4+ years of experience across global brand marketing, product marketing, and D2C growth. I have delivered end-to-end marketing strategies spanning campaign development, CRM/retention, ecommerce optimization, and performance marketing across Shopify, Amazon, paid media, and lifecycle channels. I turn consumer insights into measurable impact, improving conversion, AOV, ROAS, and customer lifetime value. I have collaborated with globally recognized brands including LEGO, TikTok, Amazon, and Unilever across the UK, US, Europe, LATAM, and India, working with cross-functional teams in FMCG, entertainment, and luxury lifestyle sectors.…I'm Somya Bajaj, a brand marketing and growth specialist with 4+ years of experience across global brand marketing, product marketing, and D2C growth. I have delivered end-to-end marketing strategies spanning campaign development, CRM/retention, ecommerce optimization, and performance marketing across Shopify, Amazon, paid media, and lifecycle channels. I turn consumer insights into measurable impact, improving conversion, AOV, ROAS, and customer lifetime value. I have collaborated with globally recognized brands including LEGO, TikTok, Amazon, and Unilever across the UK, US, Europe, LATAM, and India, working with cross-functional teams in FMCG, entertainment, and luxury lifestyle sectors.

Somya Bajaj

Brand Strategist, Marketing Strategist, Product Marketer, +4

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I'm Somya Bajaj, a brand marketing and growth specialist with 4+ years of experience across global brand marketing, product marketing, and D2C growth. I have delivered end-to-end marketing strategies spanning campaign development, CRM/retention, ecommerce optimization, and performance marketing across Shopify, Amazon, paid media, and lifecycle channels. I turn consumer insights into measurable impact, improving conversion, AOV, ROAS, and customer lifetime value. I have collaborated with globally recognized brands including LEGO, TikTok, Amazon, and Unilever across the UK, US, Europe, LATAM, and India, working with cross-functional teams in FMCG, entertainment, and luxury lifestyle sectors.…I'm Somya Bajaj, a brand marketing and growth specialist with 4+ years of experience across global brand marketing, product marketing, and D2C growth. I have delivered end-to-end marketing strategies spanning campaign development, CRM/retention, ecommerce optimization, and performance marketing across Shopify, Amazon, paid media, and lifecycle channels. I turn consumer insights into measurable impact, improving conversion, AOV, ROAS, and customer lifetime value. I have collaborated with globally recognized brands including LEGO, TikTok, Amazon, and Unilever across the UK, US, Europe, LATAM, and India, working with cross-functional teams in FMCG, entertainment, and luxury lifestyle sectors.

Available to hire

I’m Somya Bajaj, a brand marketing and growth specialist with 4+ years of experience across global brand marketing, product marketing, and D2C growth. I have delivered end-to-end marketing strategies spanning campaign development, CRM/retention, ecommerce optimization, and performance marketing across Shopify, Amazon, paid media, and lifecycle channels. I turn consumer insights into measurable impact, improving conversion, AOV, ROAS, and customer lifetime value. I have collaborated with globally recognized brands including LEGO, TikTok, Amazon, and Unilever across the UK, US, Europe, LATAM, and India, working with cross-functional teams in FMCG, entertainment, and luxury lifestyle sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Strategist | Product Marketing & Growth at NOOE

February 1, 2025 - February 1, 2026

Responsible for leading product marketing, campaign planning, and creative strategy for a global luxury lifestyle D2C brand. Owned end-to-end commercial performance across Shopify, CRM, paid media, organic social, and Amazon. Drove D2C revenue growth across channels, improving CM2 contribution, AOV, ROAS, and conversion through data-led experimentation and full-funnel marketing execution. Key contributions included launching product SKUs, optimizing PDPs, coordinating cross-channel campaigns, and building lifecycle emails and WhatsApp flows to boost engagement and repeat purchases. Managed Amazon Seller Central operations and aligned inventory with marketing initiatives.

Consumer Insights and Market Intelligence Executive at Merlin Entertainments

July 1, 2023 - July 1, 2024

Led global consumer insight initiatives and market research projects to inform new product development, site testing, brand repositioning, and pricing studies. Served as the consumer voice in commercial decision-making and partnered with cross-market teams and agencies to translate data into actionable brand strategies. Collaborated with LEGO on brand tracking and insight initiatives to evaluate consumer perception and engagement across international markets.

Education Marketing Executive (Midway Attractions UK) at Merlin Entertainments

January 1, 2023 - July 1, 2023

Developed and executed the UK schools marketing plan across Merlin's Midway attractions. Responsible for brand strategy, CRM, digital and social media, website management, budget oversight, performance analysis, and revenue generation through school visitation. Led CRM campaigns, marketing collateral coordination, and post-campaign analysis to optimise school visitation.

Marketing Project Manager at MORE Global - Inside Ideas and Oliver Group

October 1, 2020 - July 1, 2021

Autonomously led digital marketing and e-commerce briefs for international clients (e.g., Diageo, Reckitt Benckiser). Managed creative asset production, cross-functional delivery across UK, India, LATAM, and North America, and supported optimization of Unilever USA's e-commerce experience through digital shelf enhancements and content improvements.

Marketing Executive at Social Kinnect (Digital Marketing Agency), Mumbai

June 1, 2019 - October 1, 2020

Conceptualized and executed objective-led digital marketing campaigns for high-profile brands including Amazon, TikTok, Old Spice, and Fashion by Big Bazaar. Delivered 360° campaigns across social, paid media, CRM, and events; developed award-winning campaigns such as National Jeans Day, driving significant sales and audience growth.

MARKETING EXECUTIVE at Social Kinnect (Digital Marketing Agency)

June 1, 2019 - October 1, 2020

Conceptualized objective-led digital marketing initiatives for several high-profile brands such as Amazon, TikTok, Old Spice, and Fashion by Big Bazaar. Executed 360° digital marketing campaigns across social, paid media, influencer, CRM, and events. Developed award-winning campaigns such as National Jeans Day, driving 5x sales increase and significant audience growth.