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Demand Generation Lead with more than seven years of experience developing growth strategies for international brands. Over the past three and a half years, I've led marketing initiatives for a premium sailing travel company, driving customer acquisition across international markets and promoting Mediterranean destinations to travelers from Northern Europe, the UK, and the US.…

Giota Priona

Marketing Strategist, Growth Marketer, Digital Marketer

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Demand Generation Lead with more than seven years of experience developing growth strategies for international brands. Over the past three and a half years, I've led marketing initiatives for a premium sailing travel company, driving customer acquisition across international markets and promoting Mediterranean destinations to travelers from Northern Europe, the UK, and the US.…

Available to hire

Demand Generation Lead with more than seven years of experience developing growth strategies for international brands. Over the past three and a half years, I’ve led marketing initiatives for a premium sailing travel company, driving customer acquisition across international markets and promoting Mediterranean destinations to travelers from Northern Europe, the UK, and the US.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Demand Generation Lead at Tubber

September 1, 2025 - Present

Lead demand generation and international paid advertising initiatives, optimizing campaigns across multiple channels and collaborating with sales/data teams to improve lead quality and conversion rates. Manage analytics dashboards, KPI tracking, budgeting, and ROI reporting.

Performance Marketer at Tubber

January 1, 2023 - September 1, 2025

Reduced CPL by 43% and CAC by 38%. Increased the share of online bookings from 8% to 30%. Led international paid advertising expansion across the UK, Germany, Poland, Italy, and Sweden. Created dashboards and reports for KPI tracking, budgeting, forecasting, and ROI analysis.

Performance Marketing Manager at Wecommerce

April 1, 2021 - January 1, 2023

Drive profitable growth through data-driven marketing strategies for e-commerce clients (Google Ads, Meta Ads, Microsoft Ads). Oversee end-to-end campaign execution across paid search and social. Optimize targeting and campaign structure aligned with client goals.

Performance Marketing Specialist at ONIT!

April 1, 2020 - March 1, 2021

Managed a portfolio of 20+ e-commerce clients, overseeing digital marketing strategy and campaign execution across multiple industries. Monitored campaign performance and applied continuous optimizations to improve efficiency, conversions, and results. Delivered regular performance reports and actionable insights.

Digital Marketing Manager at ZonePage

April 1, 2020 - March 1, 2021

Set up, update, and optimize PPC campaigns on Facebook & Google Ads, with specialization in the healthcare industry. Prepared visual and copy materials for social media posts and newsletters. Created SEO-optimized content for clients’ websites.