Hello, I’m Amisha Gupta, a marketing professional based in London with an MSc in Marketing from Queen Mary University of London. I specialize in B2C customer acquisition, CRM, influencer marketing, and digital marketing strategy. I’m passionate about building purpose-driven, digital-first brands and turning data-driven insights into growth across social, retail, and event channels. In my recent roles, I’ve led customer acquisition campaigns, CRM programs, and influencer initiatives that boosted retention and sales. My MSc dissertation explored how influencer marketing shapes consumer perceptions of sustainability in fashion, aligning with strategies that combine impact with business results.

Amisha Gupta

Hello, I’m Amisha Gupta, a marketing professional based in London with an MSc in Marketing from Queen Mary University of London. I specialize in B2C customer acquisition, CRM, influencer marketing, and digital marketing strategy. I’m passionate about building purpose-driven, digital-first brands and turning data-driven insights into growth across social, retail, and event channels. In my recent roles, I’ve led customer acquisition campaigns, CRM programs, and influencer initiatives that boosted retention and sales. My MSc dissertation explored how influencer marketing shapes consumer perceptions of sustainability in fashion, aligning with strategies that combine impact with business results.

Available to hire

Hello, I’m Amisha Gupta, a marketing professional based in London with an MSc in Marketing from Queen Mary University of London. I specialize in B2C customer acquisition, CRM, influencer marketing, and digital marketing strategy. I’m passionate about building purpose-driven, digital-first brands and turning data-driven insights into growth across social, retail, and event channels.

In my recent roles, I’ve led customer acquisition campaigns, CRM programs, and influencer initiatives that boosted retention and sales. My MSc dissertation explored how influencer marketing shapes consumer perceptions of sustainability in fashion, aligning with strategies that combine impact with business results.

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Skills

Experience Level

Expert

Language

English
Fluent
Hindi
Advanced
French
Beginner

Work Experience

Business Development & Marketing Associate at Relay Direct
April 1, 2025 - August 31, 2025
Executed customer acquisition campaigns for major consumer brands, securing 20 weekly sign-ups for Milk & More and 16 weekly sign-ups for Watson's Pantry. Exceeded weekly sales targets while maintaining 93–100% customer retention rates through relationship-focused engagement. Achieved daily acquisition records by onboarding 8 new customers in a single day, with full conversion into recurring customers. Analyzed consumer purchasing behaviour and basket sizes to identify key upselling and cross-selling opportunities, consistently increasing average order value (AOV).
Marketing Intern at Indore Roll Company (Startup Cafe)
September 1, 2024 - December 31, 2024
Developed and launched a localized marketing strategy for the signature ‘Tandoori Paneer Wrap’, driving a 12% increase in repeat customer visits and a 10% rise in product sales within 3 months. Designed and executed a targeted influencer campaign across pre-, mid-, and post-festive seasons, boosting seasonal menu item sales by 13%. Generated 5,500+ impressions through regional digital promotions, significantly expanding brand awareness and outperforming previous campaigns.
Event Marketing Intern at Ibis Wedding and Events
August 1, 2022 - June 30, 2023
Formulated tiered marketing strategies for low-, mid-, and high-end sustainable wedding packages ranging from approximately £5,000 to £25,000, for an eco-conscious subsidiary of a 56-year-old wedding industry giant. Attracted 11 high-value, eco-conscious clients in Q1 2023 by aligning messaging with consumer sustainability trends. Drove strong quarterly growth across all package tiers, boosting sales by 8% (budget segment), 12% (mid-tier segment), and 6% (premium segment).

Education

Master of Science in Marketing (M.Sc.) at Queen Mary University, London, U.K.
January 1, 2023 - December 31, 2024
Bachelor of Business Administration (B.B.A.) at M.K.H.S. (DAVV University), Indore, India
January 1, 2019 - December 31, 2022

Qualifications

AI Tools and ChatGPT Workshop – be10x
December 1, 2025 - June 24, 2026
Google Digital Marketing and E-Commerce – Google
January 1, 2024 - December 31, 2024

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Travel & Hospitality