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I'm Nesmah A., a Brand Designer and Visual Identity Specialist based in Istanbul, with a track record of building cohesive brands across Saudi Arabia, UAE, and Yemen. I translate strategy into visual systems, crafting identity frameworks, social media content, and video assets that support integrated marketing campaigns. I collaborate closely with marketing and leadership to align brand direction with business goals, ensuring consistency across digital and print touchpoints. My passion lies in UX-infused design, helping products and platforms feel intuitive while delivering compelling brand experiences.…I'm Nesmah A., a Brand Designer and Visual Identity Specialist based in Istanbul, with a track record of building cohesive brands across Saudi Arabia, UAE, and Yemen. I translate strategy into visual systems, crafting identity frameworks, social media content, and video assets that support integrated marketing campaigns. I collaborate closely with marketing and leadership to align brand direction with business goals, ensuring consistency across digital and print touchpoints. My passion lies in UX-infused design, helping products and platforms feel intuitive while delivering compelling brand experiences.

Nesmah A.

Brand Designer, Product Designer, UX Designer, +2

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I'm Nesmah A., a Brand Designer and Visual Identity Specialist based in Istanbul, with a track record of building cohesive brands across Saudi Arabia, UAE, and Yemen. I translate strategy into visual systems, crafting identity frameworks, social media content, and video assets that support integrated marketing campaigns. I collaborate closely with marketing and leadership to align brand direction with business goals, ensuring consistency across digital and print touchpoints. My passion lies in UX-infused design, helping products and platforms feel intuitive while delivering compelling brand experiences.…I'm Nesmah A., a Brand Designer and Visual Identity Specialist based in Istanbul, with a track record of building cohesive brands across Saudi Arabia, UAE, and Yemen. I translate strategy into visual systems, crafting identity frameworks, social media content, and video assets that support integrated marketing campaigns. I collaborate closely with marketing and leadership to align brand direction with business goals, ensuring consistency across digital and print touchpoints. My passion lies in UX-infused design, helping products and platforms feel intuitive while delivering compelling brand experiences.

Available to hire

I’m Nesmah A., a Brand Designer and Visual Identity Specialist based in Istanbul, with a track record of building cohesive brands across Saudi Arabia, UAE, and Yemen. I translate strategy into visual systems, crafting identity frameworks, social media content, and video assets that support integrated marketing campaigns.

I collaborate closely with marketing and leadership to align brand direction with business goals, ensuring consistency across digital and print touchpoints. My passion lies in UX-infused design, helping products and platforms feel intuitive while delivering compelling brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

Turkish

Intermediate

Work Experience

Brand Specialist at Travion

October 1, 2025 - Present

Manage branding and visual communications across 7 distinct brand portfolios, ensuring consistency and alignment with each brand's strategic positioning. Design social media content and video assets to support integrated marketing campaigns. Deliver complete brand identity systems from strategy and concept to rollout. Collaborate with marketing and leadership to plan brand direction and content strategy; maintain visual consistency across digital, print, and multimedia touchpoints.

Product & Brand Designer at samem platform

December 1, 2024 - Present

Built end-to-end brand identity and visual communication system for a digital platform launch; designed structured social media content strategy to increase platform visibility and engagement; led app interface design direction translating platform requirements and user needs into clear visual solutions; applied UX research methods to improve usability and user flow based on testing feedback.

Brand Specialist at TC Chocolates

October 1, 2025 - February 1, 2026

Built complete visual communication systems for 3 chocolate brands covering identity, print materials, and digital presence; designed company profiles and comprehensive print collateral reflecting each brand's market positioning and premium quality standards; created product photography direction and packaging visuals that elevated shelf presence and drove consumer engagement; developed social media content calendars and assets that strengthened brand recognition and consistency across platforms.

Brand & Marketing Designer at Majal Al Rawya for General Contracting

February 1, 2025 - October 1, 2025

Developed visual identity systems and brand assets including three logos and three company profiles for construction sector clients; designed social media graphics and print materials including brochures, presentations, and proposals that strengthened client communication; produced marketing collateral supporting business development and client relationship management; ensured brand consistency across digital and print platforms while adapting designs for different audience segments.

Chief Executive Officer at SahlnahaYE

October 1, 2020 - October 1, 2023

Founded and launched a digital platform connecting local businesses with customer base across Yemen; built internal workflow systems that improved team coordination and operational efficiency; led social media strategy and content campaigns that grew platform awareness and user acquisition; managed client relationships, business development initiatives, and partnership negotiations.

Operations & Design Coordinator at Five Angles

August 1, 2019 - September 1, 2023

Supervised design quality control and brand consistency across client projects and internal deliverables; improved client experience protocols and retention rates through better communication and project management processes; increased media production output by implementing platform improvements and workflow optimizations; reduced project processing time through task automation and team coordination improvements.