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I'm Thao My Pham, a Creative Strategist and Copywriter based in Berlin. I combine analytical thinking with audience psychology to craft copy that targets the right awareness stage, hooks attention quickly, and moves people to act. I translate complex ideas into clear, compelling messages across social, email, and video formats, and I use AI tools daily to speed up research, ideation, and iteration. Fluent in German and English, I collaborate across teams to drive results.…I'm Thao My Pham, a Creative Strategist and Copywriter based in Berlin. I combine analytical thinking with audience psychology to craft copy that targets the right awareness stage, hooks attention quickly, and moves people to act. I translate complex ideas into clear, compelling messages across social, email, and video formats, and I use AI tools daily to speed up research, ideation, and iteration. Fluent in German and English, I collaborate across teams to drive results.

Thao My Pham

Copywriter, Creative Director, Creative Producer, +1

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I'm Thao My Pham, a Creative Strategist and Copywriter based in Berlin. I combine analytical thinking with audience psychology to craft copy that targets the right awareness stage, hooks attention quickly, and moves people to act. I translate complex ideas into clear, compelling messages across social, email, and video formats, and I use AI tools daily to speed up research, ideation, and iteration. Fluent in German and English, I collaborate across teams to drive results.…I'm Thao My Pham, a Creative Strategist and Copywriter based in Berlin. I combine analytical thinking with audience psychology to craft copy that targets the right awareness stage, hooks attention quickly, and moves people to act. I translate complex ideas into clear, compelling messages across social, email, and video formats, and I use AI tools daily to speed up research, ideation, and iteration. Fluent in German and English, I collaborate across teams to drive results.

Available to hire

I’m Thao My Pham, a Creative Strategist and Copywriter based in Berlin. I combine analytical thinking with audience psychology to craft copy that targets the right awareness stage, hooks attention quickly, and moves people to act.

I translate complex ideas into clear, compelling messages across social, email, and video formats, and I use AI tools daily to speed up research, ideation, and iteration. Fluent in German and English, I collaborate across teams to drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Vietnamese

Fluent

German

Advanced

English

Advanced

Work Experience

Social Media & Copy Project — Coffee Café Shop (Self-initiated) at Coffee Café Shop

March 1, 2024 - Present

Designed an 8-week Instagram content strategy targeting a local cafe audience, defining target avatar, content pillars, and posting cadence. Wrote social copy across multiple hook formats (bold statement, question, story open) and iterated based on simulated engagement signals. Scripted a 15–30s UGC video template (Hook/Problem/Solution/CTA) for short-form formats; brainstormed angles with Claude AI and refined copy drafts. Produced three variants of a UGC video script series for TikTok & Reels; created Facebook lead-ad copy; developed nurture email sequences (3 emails) and a Father's Day campaign; and built a three-part cart abandonment email sequence.