Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a data analyst with a strong background in marketing, advertising, and communication. I leverage data, SEO, and consumer insights to optimize performance and growth.\n\nI excel at turning complex data into actionable strategies, collaborating with cross-functional teams to drive engagement, visibility, and ROI through data-driven decision making and creative problem solving.…

Gemma Guan

Data Analyst, Marketing Analyst, Data Scientist, +1





I am a data analyst with a strong background in marketing, advertising, and communication. I leverage data, SEO, and consumer insights to optimize performance and growth.\n\nI excel at turning complex data into actionable strategies, collaborating with cross-functional teams to drive engagement, visibility, and ROI through data-driven decision making and creative problem solving.…

Available to hire

I am a data analyst with a strong background in marketing, advertising, and communication. I leverage data, SEO, and consumer insights to optimize performance and growth.\n\nI excel at turning complex data into actionable strategies, collaborating with cross-functional teams to drive engagement, visibility, and ROI through data-driven decision making and creative problem solving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Large Language Models

Expert

Language

English

Fluent

Japanese

Advanced

French

Intermediate

Work Experience

Senior Brand Communications Specialist at Chanel (APAC)

February 1, 2020 - August 1, 2024

Analyzed high-profile anniversary event data to segment 200,000+ attendees by user profiles and purchase behavior, delivering insights to optimize ROI. Conducted A/B testing on segmented audiences, contributing to a 20% improvement in ad performance. Compiled performance metrics from pilot campaigns on Rednote and Douyin to guide platform approvals for future initiatives.

Strategy Lead at VML Digital

August 1, 2018 - January 1, 2020

Implemented performance tracking with Google Analytics, Adobe Analytics, and Meta Business Suite to optimize content and drive engagement and conversions. Led brand strategy through competitive analysis and audience segmentation studies, collaborating with creative teams to raise campaign ROI by 30%. Managed real-time content performance tracking with Tableau to improve engagement and conversions.

Senior Marketing Strategist at Publicis Groupe

July 1, 2017 - August 1, 2018

Analyzed consumer insights from reviews, surveys, and market research to identify user preferences and engagement patterns, tailoring promotional strategies that boosted click-through rates by 10%. Conducted competitive analysis and developed tailored sales strategies; prepared promotional materials and brand visions for multiple media platforms to enhance visibility and drive sales.

Marketing Analyst at Alibaba Group

June 1, 2015 - July 1, 2017

Crafted marketing strategies by analyzing purchase patterns, browsing history, and social media interactions to identify emerging market trends, increasing brand visibility and engagement. Extracted consumer insights from reviews and social media to refine content strategies, and researched SEO performance to boost engagement. Evaluated platform engagement metrics and ROI using Power BI to optimize promotional channels.