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I’m Shawn Giragosian, a paid media strategist with 10+ years of experience building and optimizing performance-driven search, shopping, and paid social campaigns for B2B and B2C brands. My focus is on ROI-driven strategies, rigorous keyword research, creative ad copy testing, and daily performance analysis to hit ambitious goals. I thrive in fast-paced agency environments and am passionate about translating data into actionable plans that scale revenue and profitability. I excel at cross-team collaboration, data-driven decision making, and designing scalable processes that improve efficiency. I enjoy turning complex analytics into clear recommendations for franchise networks and DTC brands alike, always aiming to maximize impact while maintaining a keen eye on measurement, transparency, and continuous improvement.…I’m Shawn Giragosian, a paid media strategist with 10+ years of experience building and optimizing performance-driven search, shopping, and paid social campaigns for B2B and B2C brands. My focus is on ROI-driven strategies, rigorous keyword research, creative ad copy testing, and daily performance analysis to hit ambitious goals. I thrive in fast-paced agency environments and am passionate about translating data into actionable plans that scale revenue and profitability. I excel at cross-team collaboration, data-driven decision making, and designing scalable processes that improve efficiency. I enjoy turning complex analytics into clear recommendations for franchise networks and DTC brands alike, always aiming to maximize impact while maintaining a keen eye on measurement, transparency, and continuous improvement.

Shawn Giragosian

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I’m Shawn Giragosian, a paid media strategist with 10+ years of experience building and optimizing performance-driven search, shopping, and paid social campaigns for B2B and B2C brands. My focus is on ROI-driven strategies, rigorous keyword research, creative ad copy testing, and daily performance analysis to hit ambitious goals. I thrive in fast-paced agency environments and am passionate about translating data into actionable plans that scale revenue and profitability. I excel at cross-team collaboration, data-driven decision making, and designing scalable processes that improve efficiency. I enjoy turning complex analytics into clear recommendations for franchise networks and DTC brands alike, always aiming to maximize impact while maintaining a keen eye on measurement, transparency, and continuous improvement.…I’m Shawn Giragosian, a paid media strategist with 10+ years of experience building and optimizing performance-driven search, shopping, and paid social campaigns for B2B and B2C brands. My focus is on ROI-driven strategies, rigorous keyword research, creative ad copy testing, and daily performance analysis to hit ambitious goals. I thrive in fast-paced agency environments and am passionate about translating data into actionable plans that scale revenue and profitability. I excel at cross-team collaboration, data-driven decision making, and designing scalable processes that improve efficiency. I enjoy turning complex analytics into clear recommendations for franchise networks and DTC brands alike, always aiming to maximize impact while maintaining a keen eye on measurement, transparency, and continuous improvement.

Available to hire

I’m Shawn Giragosian, a paid media strategist with 10+ years of experience building and optimizing performance-driven search, shopping, and paid social campaigns for B2B and B2C brands. My focus is on ROI-driven strategies, rigorous keyword research, creative ad copy testing, and daily performance analysis to hit ambitious goals. I thrive in fast-paced agency environments and am passionate about translating data into actionable plans that scale revenue and profitability.

I excel at cross-team collaboration, data-driven decision making, and designing scalable processes that improve efficiency. I enjoy turning complex analytics into clear recommendations for franchise networks and DTC brands alike, always aiming to maximize impact while maintaining a keen eye on measurement, transparency, and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

SENIOR PAID MEDIA MANAGER at Location3 | Franchise Marketing Agency | Remote

January 1, 2025 - February 26, 2026

Owned day-to-day execution for a franchise client portfolio, managing $1M+ in monthly spend across Google Ads, Microsoft Ads, Google LSA’s, and paid social (Facebook and Instagram). Managed budget pacing and campaign optimizations to ensure budget utilization and consistent performance for clients with 50–200+ franchise locations each. Utilized enterprise platforms including SA360 and Fluency to manage, automate, and optimize large-scale, multi-location accounts. Delivered monthly and quarterly performance reporting with actionable insights aligned to franchise-level and corporate objectives.

SENIOR PAID SEARCH MANAGER at Digital Silk

July 1, 2022 - January 1, 2025

Effectively supervised a team of 5 paid specialists to deliver results for mid-to-large clients spending $50k–$100k/month across Google Ads and Microsoft Ads. Performed ongoing keyword research, quality score optimization, and bidding and budget optimizations to identify opportunities and improve efficiency across Search and Performance Max campaigns. Developed and optimized ad copy aligned to client goals, landing pages, and conversion data. Provided data-driven recommendations based on KPI performance, conversion trends, and audience insights.

PAID MEDIA DIRECTOR at SAN Nutrition Co.

March 1, 2019 - July 1, 2022

Owned strategy, execution, and optimization across all paid media channels for a DTC e-commerce brand managing a $2MM annual media budget. Drove a 150% increase in website revenue within six months through continuous optimization across Google Ads, Microsoft Ads, Facebook, and Instagram. Analyzed performance and audience data across search and social campaigns to refine targeting, improve efficiency, and increase conversion rates. Delivered weekly performance reporting and strategic recommendations to the CEO, collaborating closely with internal teams to align growth initiatives.

DIGITAL MARKETING MANAGER at Gelson’s Market

January 1, 2017 - March 1, 2019

Managed and implemented all digital marketing activity including social media, email, paid campaigns, event planning, media buying and more for a premium grocery store based in Los Angeles, CA with annual revenue of $1B. Coordinated events and promos with large vendors such as Impossible™ Burger’s first in-store release, Muscle and Strength, The Hollywood Bowl and more. Collaborated with internal teams and external partners to align digital campaigns with brand initiatives, promotions, and seasonal priorities. Provided regular reports to the executive team with KPI analysis and ongoing strategy planning.

GOOGLE ADS ACCOUNT MANAGER at National Positions | Inc. 500 Digital Marketing Agency

March 1, 2015 - January 1, 2017

Managed and optimized Google Ads accounts for 20+ clients, delivering monthly KPI reporting and performance-driven recommendations. Provided ongoing client consulting focused on campaign performance, efficiency improvements, and goal alignment. Supported internal team development by training PPC specialists on Google Ads channels including Display, Shopping, and remarketing.