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Hi, I’m Shanel Botha, a business administration and marketing student from Pretoria, South Africa, currently pursuing a BA in Business Administration and Marketing at IMM Graduate School. I have hands-on experience in digital marketing, paid advertising, and lead generation for real estate and SMBs, including running Google Ads and Meta campaigns, managing websites, and coordinating client pipelines. I’m an aspiring AI-driven marketer building practical experience through freelance projects and a YouTube channel. I’m passionate about turning data into measurable growth for small and medium businesses by combining automation, content creation, and targeted outreach.…Hi, I’m Shanel Botha, a business administration and marketing student from Pretoria, South Africa, currently pursuing a BA in Business Administration and Marketing at IMM Graduate School. I have hands-on experience in digital marketing, paid advertising, and lead generation for real estate and SMBs, including running Google Ads and Meta campaigns, managing websites, and coordinating client pipelines. I’m an aspiring AI-driven marketer building practical experience through freelance projects and a YouTube channel. I’m passionate about turning data into measurable growth for small and medium businesses by combining automation, content creation, and targeted outreach.

Shanel Botha

Content Creator, Social Media Manager, Growth Marketer, +2

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Hi, I’m Shanel Botha, a business administration and marketing student from Pretoria, South Africa, currently pursuing a BA in Business Administration and Marketing at IMM Graduate School. I have hands-on experience in digital marketing, paid advertising, and lead generation for real estate and SMBs, including running Google Ads and Meta campaigns, managing websites, and coordinating client pipelines. I’m an aspiring AI-driven marketer building practical experience through freelance projects and a YouTube channel. I’m passionate about turning data into measurable growth for small and medium businesses by combining automation, content creation, and targeted outreach.…Hi, I’m Shanel Botha, a business administration and marketing student from Pretoria, South Africa, currently pursuing a BA in Business Administration and Marketing at IMM Graduate School. I have hands-on experience in digital marketing, paid advertising, and lead generation for real estate and SMBs, including running Google Ads and Meta campaigns, managing websites, and coordinating client pipelines. I’m an aspiring AI-driven marketer building practical experience through freelance projects and a YouTube channel. I’m passionate about turning data into measurable growth for small and medium businesses by combining automation, content creation, and targeted outreach.

Available to hire

Hi, I’m Shanel Botha, a business administration and marketing student from Pretoria, South Africa, currently pursuing a BA in Business Administration and Marketing at IMM Graduate School. I have hands-on experience in digital marketing, paid advertising, and lead generation for real estate and SMBs, including running Google Ads and Meta campaigns, managing websites, and coordinating client pipelines.

I’m an aspiring AI-driven marketer building practical experience through freelance projects and a YouTube channel. I’m passionate about turning data into measurable growth for small and medium businesses by combining automation, content creation, and targeted outreach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Afrikaans

Advanced

English

Fluent

Work Experience

AI-Assisted Marketing Consultant at Freelance

January 1, 2025 - Present

Currently developing AI-assisted paid advertising systems and client acquisition workflows to deliver measurable growth for small businesses. Focused on ROI-driven testing and structured follow-up.

Content Creator at Shanel2.0 YouTube Channel

January 1, 2023 - Present

Produced long-form and short-form video content focusing on storytelling and personal experiences; built an audience and experimented with new content formats (YouTube Shorts) to explore audience engagement.

AI-Driven Marketing Systems & Automation Specialist at Self-Employed (GoHighLevel)

January 1, 2023 - Present

Developed integrated AI-driven marketing systems for small to mid-size businesses using platforms like GoHighLevel, focusing on lead generation, CRM automation, and ROI-focused campaigns. Designed client acquisition workflows and structured follow-up systems to improve conversion rates.

Content Creator | YouTube & Social Media at Doxa Deo Hatfield

January 1, 2023 - Present

Contributed to the church’s social media by creating and editing photography and videography, developing short-form social video content, and planning content calendars. Produced content for Instagram and YouTube to support community engagement.

Property Practitioner & Bond Origination at Belissima Properties & Multinet Home Loans

April 1, 2022 - Present

Marketing properties and managing buyer inquiries across Property24, Private Property, and Meta (Facebook/Instagram). Created listings, scheduled viewings, and coordinated communications between buyers, sellers, and agents. Generated and qualified home loan leads; supported purchase documentation and transaction coordination; organized property improvements and listings.

Founder, Digital Marketer & Client Liaison at Realty Investors

February 1, 2022 - Present

Led lead generation campaigns and deal coordination for distressed property solutions. Built Google Ads campaigns and lead funnels, created lead-generation website, conducted client consultations, coordinated marketing and sales processes, and liaised with agents to negotiate offers and close deals. Performed local market research with agents to value properties and supported relationship-building with a network of real estate professionals. Implemented CRM automation and documented transaction steps.