Available to hire
I am a dedicated SEO professional with 7+ years of experience driving organic growth across e-commerce, fintech, and digital platforms. I specialize in product page and collection optimization, Shopify store management, and conversion-focused content strategies, underpinned by technical SEO, keyword research, and AI-driven search optimization (AEO/GEO).
I’ve led enterprise SEO initiatives at scale and also delivered hands-on freelance work for pet products, fashion, and home services. I thrive on turning data into actionable plans, collaborating with cross-functional teams, and improving performance through AI-powered search, analytics, and a learner-friendly approach.
Experience Level
Language
Work Experience
SEO Manager at HDFC Securities (HDFC Sky)
January 1, 2024 - April 1, 2026Led end-to-end SEO strategy for a major fintech platform, optimizing technical SEO, on-page content, and performance reporting. Drove growth in organic traffic and rankings for IPO/finance pages; ensured site health through crawlability, indexing, and content freshness; collaborated with internal teams and agencies to scale initiatives. Implemented AI-driven search strategies (AEO) and improved content discoverability across search platforms.
Freelance E-commerce SEO Consultant at D&D Clothing (danddclothing.com)
January 1, 2021 - December 31, 2023Managed end-to-end Shopify SEO including product page optimization, product listing optimization, and collection/category page SEO. Conducted keyword research and implemented on-page SEO strategies to improve search visibility. Created and uploaded optimized product pages with SEO-friendly titles, descriptions, meta tags, and alt text. Optimized site architecture and internal linking to improve crawlability and user navigation across product collections.
Freelance E-commerce SEO Consultant at Four Legged Babies (fourleggedbabies.co)
January 1, 2021 - December 31, 2023Developed and executed SEO and content marketing strategy for an e-commerce pet products store. Optimized product pages and category pages for search visibility, targeting high-intent buyer keywords. Conducted keyword research and designed separate landing pages for each keyword cluster to maximize conversions. Set up conversion tracking for lead generation campaigns and delivered performance reports.
Freelance E-commerce SEO Consultant at Mydecoris.com
January 1, 2021 - December 31, 2023Executed full on-page SEO: meta tags, content optimization, alt tags, heading structure, internal linking, and keyword mapping. Set up and optimized Google Business Profile (GMB) for local search visibility with targeted keywords. Integrated Google Analytics, Google Search Console, and Google Tag Manager for comprehensive performance tracking. Conducted competitor analysis to identify content gaps and ranking opportunities.
Freelance E-commerce SEO Consultant at Alastair Elgey Cleaning & Restoration (UK)
January 1, 2021 - December 31, 2023Managed comprehensive on-page and off-page SEO strategy including advanced link building (guest posting, skyscraper technique, broken backlink outreach, infographic pitches). Built local SEO presence through GMB optimization, business listings, local influencer collaboration, and directory submissions. Implemented full analytics stack: Google Analytics, Search Console, and Tag Manager. Executed daily off-page SEO activities including article submission, social bookmarking, and content syndication.
SEO Assistant Manager at India Infoline Pvt Ltd (IIFL)
June 1, 2022 - December 31, 2023Executed SEO strategies across website and app, improving organic visibility and keyword rankings. Conducted in-depth keyword research and performance tracking to identify new growth opportunities. Optimized landing pages for search intent, content quality, and conversions. Worked on technical and on-page SEO improvements to enhance overall site performance. Managed publisher partnerships (TV9, Zee News, Dailyhunt, Jagran) to drive traffic and engagement. Monitored and reported on SEO performance using GA4 and Search Console.
Sr. SEO Analyst at Everymedia Technologies Pvt Ltd
February 1, 2020 - June 30, 2022Conducted technical SEO audits identifying issues related to indexing, crawlability, and site structure. Optimized landing pages and content for improved search rankings and visibility. Performed competitor analysis and implemented strategies to improve organic performance. Collaborated with content and creative teams to align SEO strategies with content production. Managed backlink strategies and off-page SEO initiatives to enhance domain authority and search rankings.
SEO Executive at Alfa Overseas Pvt Ltd
February 1, 2018 - February 1, 2020Managed SEO campaigns for multiple international client websites, improving rankings and traffic growth. Performed keyword research, audits, and on-page optimization across diverse industries. Worked with development and content teams to implement SEO improvements. Handled PPC and digital campaigns alongside SEO initiatives.
SEO Executive (Internship) at Elephant Media Pvt Ltd
June 1, 2017 - December 31, 2017Conducted keyword research, page content optimization, and on-page SEO strategies. Prepared analytics and ranking reports; managed Google Search Console and XML sitemaps.
Education
Bachelor of Mass Media (BMM) at Viva College, Mumbai University
January 1, 2015 - December 31, 2017Qualifications
Google Analytics 4 (GA4)
January 1, 2024 - June 25, 2026Google Analytics (GA)
January 1, 2020 - June 25, 2026Google Digital Unlocked
January 1, 2018 - June 25, 2026Industry Experience
Retail, Software & Internet, Financial Services, Professional Services
Experience Level
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