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I’m Daniel, an SEO specialist focused on off-page and organic growth. For Canva’s Spanish market, I lead the off-page strategy, blending link building, competitive analysis, and page-level prioritization to drive rankings and visibility. I collaborate with international teams across content, PR and marketing to scale the link profile and deliver measurable impact. I’m proficient with Ahrefs and tools like BuzzStream and Hunter.io, and I thrive in multicultural settings. My work emphasizes data-driven decision making, ongoing optimization, and delivering tangible results in competitive markets.…I’m Daniel, an SEO specialist focused on off-page and organic growth. For Canva’s Spanish market, I lead the off-page strategy, blending link building, competitive analysis, and page-level prioritization to drive rankings and visibility. I collaborate with international teams across content, PR and marketing to scale the link profile and deliver measurable impact. I’m proficient with Ahrefs and tools like BuzzStream and Hunter.io, and I thrive in multicultural settings. My work emphasizes data-driven decision making, ongoing optimization, and delivering tangible results in competitive markets.

Daniel Fernández García-Romeral

SEO Expert, Growth Marketer, Content Creator, +2

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I’m Daniel, an SEO specialist focused on off-page and organic growth. For Canva’s Spanish market, I lead the off-page strategy, blending link building, competitive analysis, and page-level prioritization to drive rankings and visibility. I collaborate with international teams across content, PR and marketing to scale the link profile and deliver measurable impact. I’m proficient with Ahrefs and tools like BuzzStream and Hunter.io, and I thrive in multicultural settings. My work emphasizes data-driven decision making, ongoing optimization, and delivering tangible results in competitive markets.…I’m Daniel, an SEO specialist focused on off-page and organic growth. For Canva’s Spanish market, I lead the off-page strategy, blending link building, competitive analysis, and page-level prioritization to drive rankings and visibility. I collaborate with international teams across content, PR and marketing to scale the link profile and deliver measurable impact. I’m proficient with Ahrefs and tools like BuzzStream and Hunter.io, and I thrive in multicultural settings. My work emphasizes data-driven decision making, ongoing optimization, and delivering tangible results in competitive markets.

Available to hire

I’m Daniel, an SEO specialist focused on off-page and organic growth. For Canva’s Spanish market, I lead the off-page strategy, blending link building, competitive analysis, and page-level prioritization to drive rankings and visibility. I collaborate with international teams across content, PR and marketing to scale the link profile and deliver measurable impact.

I’m proficient with Ahrefs and tools like BuzzStream and Hunter.io, and I thrive in multicultural settings. My work emphasizes data-driven decision making, ongoing optimization, and delivering tangible results in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

SEO Specialist — Off-Page & Organic Growth at Canva

January 1, 2021 - Present

Own the off-page strategy for Canva’s Spanish market, scaling the section’s link profile from ~980 to ~6,200 referring domains, with 952 new referring domains and close to 1,600 backlinks. Prioritize pages and URLs by organic growth potential, decide where to concentrate effort to maximize impact on rankings and visibility. Run continuous competitive analysis with Ahrefs to identify authority gaps and opportunities versus competitors, turning findings into per-page action plans. Manage target URLs in ~6-month cycles, using Ahrefs to track ranking evolution, visibility, and relative performance against competitors, and adjust the strategy based on results. Execute multiple acquisition tactics—unlinked brand mention reclamation, competitor link building, broken-link building and guest posting—securing an average of ~27 quality links per month, including ~190 from high-authority sites (DR 70+), via outreach with BuzzStream and Hunter.io. Report off-page KPIs to the global SEO team

Community Manager & Marketing Assistant at VOIASH

September 1, 2020 - November 1, 2020

Managed the corporate Instagram and produced on-brand content; supported commercial proposals and specialized travel projects.