I’m Tracey, a strategic marketing and communications professional with more than 16 years in the NGO sector. Based in the Northern Territory for the last decade, I’m driven by delivering measurable results through innovative communications, strong local relationships, and impact-driven storytelling. I excel at developing integrated fundraising and marketing strategies, building cohesive teams, crafting compelling content, and turning data into action. I thrive on engaging communities, and I’m proficient in digital marketing, website design, and multi-channel campaigns that raise visibility and drive outcomes.

Tracey Adamson

I’m Tracey, a strategic marketing and communications professional with more than 16 years in the NGO sector. Based in the Northern Territory for the last decade, I’m driven by delivering measurable results through innovative communications, strong local relationships, and impact-driven storytelling. I excel at developing integrated fundraising and marketing strategies, building cohesive teams, crafting compelling content, and turning data into action. I thrive on engaging communities, and I’m proficient in digital marketing, website design, and multi-channel campaigns that raise visibility and drive outcomes.

Available to hire

I’m Tracey, a strategic marketing and communications professional with more than 16 years in the NGO sector. Based in the Northern Territory for the last decade, I’m driven by delivering measurable results through innovative communications, strong local relationships, and impact-driven storytelling.

I excel at developing integrated fundraising and marketing strategies, building cohesive teams, crafting compelling content, and turning data into action. I thrive on engaging communities, and I’m proficient in digital marketing, website design, and multi-channel campaigns that raise visibility and drive outcomes.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Program Coordinator at Boomerang Alliance - Plastic Free NT Project
February 1, 2022 - July 31, 2023
Data base administration and web site design. Built the logic for a streamlined ad-serving platform that scaled Educational institutions and online classroom management.
Marketing Coordinator at FK Cant
February 1, 2018 - November 30, 2020
Managed all marketing, communications, and media initiatives. Developed and implemented strategies to increase recruitment. Event coordination: planned and executed events, including promotion and media outreach.
Marketing Coordinator (Volunteer) at Women's Network NT
July 1, 2017 - July 31, 2020
Marketing coordination for monthly events; website updates; social media management; fundraising support for local charities.
Guest Services Agent/Reception at Kings Canyon Resort - Central Australia, NT
July 1, 2016 - December 31, 2016
Frontline guest relations; managed guest arrivals and departures, activities and transfers; financial and logistical support to ensure efficient operations.
Territory Manager at Enviro Waste NZ
July 1, 2015 - July 31, 2016
Customer retention; New business development; Sales performance; Solution-based sales; Contractual commitments.
Marketing Executive at Blind Foundation NZ
January 1, 2015 - July 31, 2015
Marketing executive responsibilities and associated marketing activities.
Global Marketing & Communications Coordinator at New Zealand Offices
January 1, 2011 - July 31, 2014
Coordination of internal communications, alignment across international offices; marketing plan adaptation; software proficiency across marketing tools.

Education

Bachelor of Business Studies - Marketing major at University (unspecified)
January 1, 2005 - January 1, 2007
Digital Marketing Certificate at Massey University
January 1, 2019 - June 25, 2026

Qualifications

Certificate in Direct Marketing
January 1, 2004 - June 25, 2026
Digital Marketing Certificate
January 1, 2019 - June 25, 2026

Industry Experience

Non-Profit Organization, Education, Media & Entertainment, Software & Internet, Professional Services