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I am a creative leader with 10+ years building brands across CPG, wellness, and corporate spaces, shaping brand identities and design systems that connect digital, retail, and real-world experiences. I translate strategy into visual language that resonates across channels. I’ve led branding, packaging, and identity evolution for Scotiabank, BioSteel Sports, Delivra Health Brands, and independent ventures like Dogpark. I thrive in cross-functional teams, building cohesive brand systems, mentoring designers, and delivering creative that is strategic, consistent, and impactful.…I am a creative leader with 10+ years building brands across CPG, wellness, and corporate spaces, shaping brand identities and design systems that connect digital, retail, and real-world experiences. I translate strategy into visual language that resonates across channels. I’ve led branding, packaging, and identity evolution for Scotiabank, BioSteel Sports, Delivra Health Brands, and independent ventures like Dogpark. I thrive in cross-functional teams, building cohesive brand systems, mentoring designers, and delivering creative that is strategic, consistent, and impactful.

Tim Pennino

Creative Director, Graphic Designer, Art Director, +2

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I am a creative leader with 10+ years building brands across CPG, wellness, and corporate spaces, shaping brand identities and design systems that connect digital, retail, and real-world experiences. I translate strategy into visual language that resonates across channels. I’ve led branding, packaging, and identity evolution for Scotiabank, BioSteel Sports, Delivra Health Brands, and independent ventures like Dogpark. I thrive in cross-functional teams, building cohesive brand systems, mentoring designers, and delivering creative that is strategic, consistent, and impactful.…I am a creative leader with 10+ years building brands across CPG, wellness, and corporate spaces, shaping brand identities and design systems that connect digital, retail, and real-world experiences. I translate strategy into visual language that resonates across channels. I’ve led branding, packaging, and identity evolution for Scotiabank, BioSteel Sports, Delivra Health Brands, and independent ventures like Dogpark. I thrive in cross-functional teams, building cohesive brand systems, mentoring designers, and delivering creative that is strategic, consistent, and impactful.

Available to hire

I am a creative leader with 10+ years building brands across CPG, wellness, and corporate spaces, shaping brand identities and design systems that connect digital, retail, and real-world experiences. I translate strategy into visual language that resonates across channels.

I’ve led branding, packaging, and identity evolution for Scotiabank, BioSteel Sports, Delivra Health Brands, and independent ventures like Dogpark. I thrive in cross-functional teams, building cohesive brand systems, mentoring designers, and delivering creative that is strategic, consistent, and impactful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Graphic Designer (Contract) at Scotiabank

September 1, 2024 - May 1, 2025

Drove brand alignment and creative direction for Scotiabank events, ensuring consistent visual identity across experiential, print, and digital channels. Partnered with cross-functional teams to evolve the bank’s visual system for large-scale activations, providing brand oversight and stakeholder guidance. Delivered concepts that enhanced engagement and reinforced brand storytelling.

Creative Director at BioSteel Sports

January 1, 2022 - December 31, 2023

Led brand creative and identity evolution for a leading North American sports nutrition brand. Oversaw visual direction across all consumer and partner channels including packaging, retail, digital, and national campaigns, ensuring consistent execution across markets. Built and maintained cohesive brand systems and guidelines to ensure consistency across markets. Led a five-person design team and external partners, aligning creative with business goals and regulatory standards.

Creative Services Manager at Delivra Health Brands

May 1, 2018 - April 1, 2022

Led all creative touchpoints for a portfolio of wellness brands including LivRelief and DreamWater. Oversaw packaging, digital design, website assets, and print collateral to ensure cohesive brand expression across all platforms. Collaborated with an external marketing agency on brand strategy and campaign development, ensuring creative consistency and alignment with business goals.

Creative Director at BioSteel Sports

January 1, 2013 - December 31, 2018