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I'm Alexandra Nanyanzi, a strategic marketing and talent executive with 7+ years across the UK music, culture, and entertainment industries. I've led high-impact campaigns, built artist brands, and secured strategic partnerships. I blend creative direction with data-driven decision making to deliver culturally relevant campaigns that translate into measurable results, from charting releases to brand collaborations and audience growth. I'm comfortable across agency, freelance, and in-house environments and work with a network of artists, labels, brands, and media.…I'm Alexandra Nanyanzi, a strategic marketing and talent executive with 7+ years across the UK music, culture, and entertainment industries. I've led high-impact campaigns, built artist brands, and secured strategic partnerships. I blend creative direction with data-driven decision making to deliver culturally relevant campaigns that translate into measurable results, from charting releases to brand collaborations and audience growth. I'm comfortable across agency, freelance, and in-house environments and work with a network of artists, labels, brands, and media.

Alexandra Nanyanzi

Creative Director, Brand Strategist, Marketing Strategist, +2

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I'm Alexandra Nanyanzi, a strategic marketing and talent executive with 7+ years across the UK music, culture, and entertainment industries. I've led high-impact campaigns, built artist brands, and secured strategic partnerships. I blend creative direction with data-driven decision making to deliver culturally relevant campaigns that translate into measurable results, from charting releases to brand collaborations and audience growth. I'm comfortable across agency, freelance, and in-house environments and work with a network of artists, labels, brands, and media.…I'm Alexandra Nanyanzi, a strategic marketing and talent executive with 7+ years across the UK music, culture, and entertainment industries. I've led high-impact campaigns, built artist brands, and secured strategic partnerships. I blend creative direction with data-driven decision making to deliver culturally relevant campaigns that translate into measurable results, from charting releases to brand collaborations and audience growth. I'm comfortable across agency, freelance, and in-house environments and work with a network of artists, labels, brands, and media.

Available to hire

I’m Alexandra Nanyanzi, a strategic marketing and talent executive with 7+ years across the UK music, culture, and entertainment industries. I’ve led high-impact campaigns, built artist brands, and secured strategic partnerships.

I blend creative direction with data-driven decision making to deliver culturally relevant campaigns that translate into measurable results, from charting releases to brand collaborations and audience growth. I’m comfortable across agency, freelance, and in-house environments and work with a network of artists, labels, brands, and media.

Skills

Copywriting

Brand Identity

Video Advert

Experience Level

Copywriting

Expert

Brand Identity

Expert

Video Advert

Intermediate

Language

English

Advanced

Work Experience

Founder & Director at Arclé Agency

January 1, 2025 - Present

Founded boutique creative and marketing agency delivering culturally-driven campaigns across music, talent, and brand partnerships. Led end-to-end marketing strategies, campaign delivery across digital, social, and experiential channels, built client relationships; directed creative output including content production and visual identity.

A&R & Marketing Consultant (Freelance) at Arclé Agency

January 1, 2021 - Present

Provided strategic marketing and A&R consultancy to artists, management teams, and creative businesses. Designed tailored marketing strategies to support releases, brand positioning, and audience growth; negotiated brand partnerships; managed campaign budgets and ROI; produced marketing assets and integrated cultural insights.

Artist Manager & Marketing Lead at Spartan Supreme

January 1, 2018 - Present

Lead management and marketing strategy for artists, driving career development and commercial success; coordinating creative projects, campaigns, agreements, and financial processes; contributing to artist branding, storytelling, and campaign positioning; overseeing multi-channel release campaigns with resulting charting singles/projects.

A&R & Project Manager at Jinsing (Raggamuffin Music)

January 1, 2015 - January 1, 2019

Directed artist rollout campaigns from concept to delivery; led artist development and built commercially viable brands; managed project logistics including scheduling, travel, and budgets; built relationships across artists, producers, and industry stakeholders.